---
title: "Harry Potter Sweets — £68K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/harry-potter-sweets"
last_updated: "2026-07-31T21:49:16.883Z"
locale: en
meta:
description: "Niche score 45/100 · £68K/yr market · 128K searches/yr · £9.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £68K/yr market · 128K searches/yr · £9.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Harry Potter Sweets — £68K/yr Amazon UK Niche (2026) - Flapen"
---
# **harry potter sweets**
**Skip it**
Soft demand (-19.0% this quarter) — this niche doesn't clear our bar today.
Market size 17Growth 15Conversion 66Competition 39Returns 99Price range 56Avg price 26Brand share 25Review moat 63Quality gap 80
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****973.16**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£2.11–£31.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£9.07**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£68K**
£68K/yr · 128K searches
**Growth**
**Bad****-19.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, harry potter sweets is a £68K/yr Amazon United Kingdom market (128K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **harry potter sweets market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£73K–£91K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#311**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **26%**
- **Out of stock**
- **9.2%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **—flat
**Sellers**
**57**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**7%**
- Jelly Belly44% - Warner Bros Pictures25% - Harry Potter10% - HARIBO6% - Burmont's Speciality Gifts5% - Unique3% - Open — no brand owns it (4 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -19.0% search growth over the last 90 days.
7K5KSpike '24Black Friday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/harry-potter-sweets/trend)
## **Top harry potter sweets search terms**
- **harry potter sweets**74K/yr-22.1%4.4% conv. - **bertie botts every flavour beans**20K/yr-18.7%9.9% conv. - **harry potter food**10K/yr-10.3%1.1% conv. - **harry potter snacks**7K/yr-0.1%0.7% conv. - **harry potter jelly beans**8K/yr-26.9%8.3% conv. - **harry potter sweets uk**7K/yr-15.3%2.4% conv. - **harry potter beans**3K/yr+1.1%12.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/harry-potter-sweets/search-terms)
## **Top harry potter sweets products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£3K10%£7K15%£10K20%£14K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jelly Belly | Harry Potter Bertie Botts Beans Bag 54g (Pack of1)**Jelly Belly**£3.16**4.2★4,061 rev](https://www.amazon.co.uk/dp/B01GE5LY3G) [2**Harry Potter Sweets Harry Potter Chocolate Frog Bertie Botts Every Flavour Beans Retro Sweets Sweet Box Sweet boxes Box of Sweeties Sweeties Hamper (Slug Bean Frog ) Plus a Random Sticker**Warner Bros Pictures**£11.85**3.6★55 rev](https://www.amazon.co.uk/dp/B0F2SWC67J) [3**Jelly Belly Harry Potter Bertie Botts Beans Flipbox 35 g**Jelly Belly**£2.96**4.0★2,566 rev](https://www.amazon.co.uk/dp/B01DA3R9X4) [4**Harry Potter Bertie Botts Gift Box - Every Flavour Jelly Belly Beans 125g**Jelly Belly**£7.45**4.2★4,061 rev](https://www.amazon.co.uk/dp/B07K32CT8P) [5**Harry Potter HarryPotter Sweets HarryPotter Chocolate Frog Bertie Botts Every Flavour Beans Harry Potter Chocolate (Bertie Botts Beans 3x)**Warner Bros Pictures**£7.77**3.9★13 rev](https://www.amazon.co.uk/dp/B0F2L5G62G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Haribo Harry Potter Hermione Special Edition 160g - Fruit gum mix with golden snitch talking hat crooked leg & many more Limited Edition Perfect for J.K Rowling fans - only for a short time!**HARIBO**£3.71**769 rev1y ago](https://www.amazon.co.uk/dp/B0DJG39KNF) [**HARRY POTTER BIRTHDAY CARD DOBBY HAS HEARD OF YOUR GREATNESS**Danilo Promotions LTD**£2.11**19 rev1y ago](https://www.amazon.co.uk/dp/B0F5BQ6GFP) [**Harry Potter Sweets Harry Potter Chocolate Frog Bertie Botts Every Flavour Beans Retro Sweets Sweet Box Sweet boxes Box of Sweeties Sweeties Hamper (Slug Bean Frog ) Plus a Random Sticker**Warner Bros Pictures**£11.85**55 rev1y ago](https://www.amazon.co.uk/dp/B0F2SWC67J) [**Harry Potter HarryPotter Sweets HarryPotter Chocolate Frog Bertie Botts Every Flavour Beans Harry Potter Chocolate (Bertie Botts Beans 3x)**Warner Bros Pictures**£7.77**13 rev1y ago](https://www.amazon.co.uk/dp/B0F2L5G62G) [**Harry Potter Sweets Harry Potter Chocolate Frog Retro Sweets Sweet Box Sweet boxes Box of Sweeties Sweeties Hamper (Chocolate Frogs 3x) Plus Sticker**Warner Bros Pictures**£12.93**3 rev1y ago](https://www.amazon.co.uk/dp/B0F2HHTSHF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Harry Potter Girls Short Pyjama Set 2 Piece Breathable Lounge Wear (Burgundy 13-14 Years)**Harry Potter**£12.03**4.7★**▲ 600%**](https://www.amazon.co.uk/dp/B08C7S6GWZ) [**Harry Potter Womens Wearable Blanket Hoodie | Adults Gray Hooded Pullover with Hogwarts Graphic All Over Print | One Size Sherpa Lined Loungewear with Pockets | Classic Wizard Movie Merchandise Gift**Harry Potter**£31.59**4.8★**▲ 480%**](https://www.amazon.co.uk/dp/B0DFM1V6MT) [**Harry Potter Chocolate Frog Unisex Candy Standard see description**Harry Potter**£7.71**3.7★**▲ 343%**](https://www.amazon.co.uk/dp/B08LHDWZTP) [**HARRY POTTER BIRTHDAY CARD DOBBY HAS HEARD OF YOUR GREATNESS**Danilo Promotions LTD**£2.11**4.7★**▲ 229%**](https://www.amazon.co.uk/dp/B0F5BQ6GFP) [**Haribo Harry Potter Hermione Special Edition 160g - Fruit gum mix with golden snitch talking hat crooked leg & many more Limited Edition Perfect for J.K Rowling fans - only for a short time!**HARIBO**£3.71**4.6★**▲ 89%**](https://www.amazon.co.uk/dp/B0DJG39KNF)
**~~View all trending →~~**
## **What buyers say about harry potter sweets**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**25%
*“Perfect gift box”*
**Taste-Overall**18%
*“Tasted amazing”*
**Size-Overall**14%
*“A good size”*
**Value For Money**9%
*“Good value for money”*
**Strength**7%
*“Nice and sturdy just the right size”*
**Quality-Overall**6%
*“Box itself it's made very well”*
**Flavor**4%
*“big enough to have a good selection of flavours”*
**Advertised Vs Actual Product**4%
*“Just as expected”*
**Sweetness**3%
*“i found the mixes very very sweet so unless you have a very sweet tooth id not recomend it”*
**Magnetic Strength/Adsorption**1%
*“Magnetic to close works well”*
### **What buyers complain about **
**Value For Money**32%
*“Not worth the money”*
**Size-Overall**26%
*“Smaller packets than I thought they werent as impressive as I thought”*
**Flavor**7%
*“There aren't ANY nice flavours”*
**Stale/Rotten/Spoiled**5%
*“Came moldy”*
**Adhesion/Stickiness**5%
*“the self adhesive isnt fit for purpose”*
**Cartridge Capacity**5%
*“Not sure how long the ink will last”*
**Quality-Overall**2%
*“just the bad ones”*
**Sweetness**2%
*“Hogwort sweets”*
**Advertised Vs Actual Product**2%
*“It isn't made clear at all in the advert”*
**Ink Refill**2%
*“2 of the 4 pens do not work”*
### **Top return reasons **
**Size-Overall**69%
**Value For Money**6%
**Flatness**6%
**Functionality-Overall**6%
**Defective Material/Parts**6%
**Quality-Overall**3%
**Advertised Vs Actual Product**3%
## **Common questions**
- **Is harry potter sweets profitable to sell on Amazon United Kingdom?**
- The niche generates £68K/yr across 19 tracked products. 90-day search growth is -19.0%. Flapen's verdict: Skip it (45/100).
- **How competitive is the harry potter sweets niche?**
- 10 brands and 57 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in harry potter sweets?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Flavor. The return rate is 0.2%.
- **When does demand for harry potter sweets peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 4.6× the quietest.
- **What does it cost to enter the harry potter sweets niche?**
- Listings span £2.11–£31.59; the average listing price is £9.07 (sweet spot $15–$100). The average incumbent carries 973 reviews — the moat a new listing must climb.
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