---
title: "Harissa Paste — £100K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/harissa-paste"
last_updated: "2026-07-31T19:20:17.535Z"
locale: en
meta:
description: "Niche score 40/100 · £100K/yr market · 86K searches/yr · £6.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £100K/yr market · 86K searches/yr · £6.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Harissa Paste — £100K/yr Amazon UK Niche (2026) - Flapen"
---
# **harissa paste**
**Skip it**
Prices mostly outside the sweet spot ($1.98–$16.49) — this niche doesn't clear our bar today.
Market size 25Growth 16Conversion 99Competition 22Returns 100Price range 10Avg price 18Brand share 19Review moat 93Quality gap 27
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****148.07**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£100K**
£100K/yr · 86K searches
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£6.56**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-18.5%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£1.98–£16.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, harissa paste is a £100K/yr Amazon United Kingdom market (86K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Sep. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **harissa paste market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **£82K–£98K**
- units × avg price
- **Conversion rate**
- **17.7%**
- **Avg BSR**
- **#111**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **29%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**67**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**4%**
- Belazu37% - Al'Fez23% - Le Phare du Cap Bon18% - Lamiri10% - BART4% - Morrisons3% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 88 weeks — -18.5% search growth over the last 90 days.
2K2KSpike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Sep · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/harissa-paste/trend)
## **Top harissa paste search terms**
- **harissa paste**42K/yr-26.7%17.0% conv. - **harissa**21K/yr-7.8%12.4% conv. - **rose harissa paste**11K/yr-9.9%15.0% conv. - **rose harissa**5K/yr-24.1%13.0% conv. - **belazu rose harissa paste**3K/yr+1.9%11.2% conv. - **harissa sauce**3K/yr-12.3%5.8% conv. - **harrisa**2K/yr-21.4%17.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/harissa-paste/search-terms)
## **Top harissa paste products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£10K20%£20K30%£30K40%£40K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Belazu Rose Harissa Paste 130g**Belazu**£3.59**4.7★286 rev](https://www.amazon.co.uk/dp/B081T3QWN2) [2**AlFez Harissa Spice Paste 180g | Medium Spice | Aromatic Middle Eastern Chilli Paste**Al'Fez**£2.98**4.6★97 rev](https://www.amazon.co.uk/dp/B0BNNZD744) [3**HARISSA 70g TUBE FROM TUNISIA - 3 TUBES**Le Phare du Cap Bon**£5.06**4.6★812 rev](https://www.amazon.co.uk/dp/B00HJ710I8) [4**Lamiri Harissa Authentic Premium Tunisian Harissa Paste - 190 g Traditional North African Chilli Pepper Condiment All-Natural Vegan & Gluten-Free - Ideal for Cooking Marinades & Dips**Lamiri**£7.02**4.4★70 rev](https://www.amazon.co.uk/dp/B0FJ8XLLDV) [5**Belazu Rose Harissa Paste 130g (Pack of 6)**Belazu**£16.49**4.7★104 rev](https://www.amazon.co.uk/dp/B0BQ7QF3MD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Premium Tunisian Harissa Paste 70g Tube with Stainless Steel Tube Squeezer - Pack of 3**Homlix**£7.26**4 rev5mo ago](https://www.amazon.co.uk/dp/B0GNJ5Y2JL) [**AlFez Harissa Paste 180g x 6 Multipack Authentic North African Chilli Paste with Garlic & Spices Bold Heat & Rich Flavour for Cooking Seasoning & Everyday Meals**Al'Fez**£14.80**39 rev8mo ago](https://www.amazon.co.uk/dp/B0FYPNHW92) [**Lamiri Harissa Authentic Premium Tunisian Harissa Paste - 190 g Traditional North African Chilli Pepper Condiment All-Natural Vegan & Gluten-Free - Ideal for Cooking Marinades & Dips**Lamiri**£7.02**70 rev1y ago](https://www.amazon.co.uk/dp/B0FJ8XLLDV) [**Morrisons Harissa Paste 170g**Morrisons**£3.45**4 rev1y ago](https://www.amazon.co.uk/dp/B0F99S3N15) [**Bart Paste Harissa 90g**BART**£2.63**6 rev1y ago](https://www.amazon.co.uk/dp/B0DPXBT2V4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AlFez Harissa Paste 180g x 6 Multipack Authentic North African Chilli Paste with Garlic & Spices Bold Heat & Rich Flavour for Cooking Seasoning & Everyday Meals**Al'Fez**£14.80**4.6★**▲ 88%**](https://www.amazon.co.uk/dp/B0FYPNHW92) [**Premium Tunisian Harissa Paste 70g Tube with Stainless Steel Tube Squeezer - Pack of 3**Homlix**£7.26**5.0★**▲ 71%**](https://www.amazon.co.uk/dp/B0GNJ5Y2JL) [**Belazu Rose Harissa Paste 130g**Belazu**£3.59**4.7★**▲ 49%**](https://www.amazon.co.uk/dp/B081T3QWN2) [**The Fresh Olive Company. Ltd 170g Smoked Chilli Harissa**Belazu**£4.14**4.2★**▲ 27%**](https://www.amazon.co.uk/dp/B08LDD1SDM) [**Lamiri Harissa Authentic Premium Tunisian Harissa Paste - 190 g Traditional North African Chilli Pepper Condiment All-Natural Vegan & Gluten-Free - Ideal for Cooking Marinades & Dips**Lamiri**£7.02**4.4★**▲ 11%**](https://www.amazon.co.uk/dp/B0FJ8XLLDV)
**~~View all trending →~~**
## **What buyers say about harissa paste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Flavor**25%
*“The flavour is rich”*
**Taste-Overall**22%
*“Great taste”*
**Spiciness**12%
*“Great set of spicy”*
**Value For Money**11%
*“worth every penny”*
**Quality-Overall**4%
*“A great quality rose harissa”*
**Texture/Consistency-Overall**3%
*“Nice and punchy”*
**Ingredients-Overall**3%
*“Versatile ingredient”*
**Ease Of Use**2%
*“easier to use”*
**Cooking Instructions**2%
*“Ive used it to marinate chicken. it gives such a nice smoky heat., stirred a spoonful into Greek yoghurt to make a quick and delicious dip, and also mixed it with olive oil and spread over cauliflower florets before they go into the oven to roast”*
**Size-Overall**2%
*“which is a decent size”*
### **What buyers complain about **
**Spiciness**12%
*“It is spicy”*
**Value For Money**11%
*“Not the cheapest”*
**Quality-Overall**10%
*“Not the best”*
**Taste-Overall**8%
*“barely any pistacio, bit disappointing”*
**Cooking Instructions**5%
*“I think it is not the best addition to this recipe”*
**Flavor**3%
*“I am not a great lover of hot spices”*
**Size-Overall**3%
*“It was also much smaller than I thought it would be”*
**Smell**2%
*“The fragrance has a strong dry spice smell which I prefer not to use raw”*
**Texture/Consistency-Overall**2%
*“the consistency here is different too”*
## **Common questions**
- **Is harissa paste profitable to sell on Amazon United Kingdom?**
- The niche generates £100K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -18.5%. Flapen's verdict: Skip it (40/100).
- **How competitive is the harissa paste niche?**
- 8 brands and 67 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in harissa paste?**
- Top complaints mined from reviews: Spiciness, Value For Money, Quality-Overall. The return rate is 0.0%.
- **When does demand for harissa paste peak?**
- Demand peaks in Sep; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the harissa paste niche?**
- Listings span £1.98–£16.49; the average listing price is £6.56 (sweet spot $15–$100). The average incumbent carries 148 reviews — the moat a new listing must climb.
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