---
title: "Haribo Jelly Babies — £104K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/haribo-jelly-babies"
last_updated: "2026-07-31T19:36:16.623Z"
locale: en
meta:
description: "Niche score 46/100 · £104K/yr market · 126K searches/yr · £14.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £104K/yr market · 126K searches/yr · £14.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Haribo Jelly Babies — £104K/yr Amazon UK Niche (2026) - Flapen"
---
# **haribo jelly babies**
**Skip it**
Soft demand (-12.3% this quarter) — this niche doesn't clear our bar today.
Market size 26Growth 19Conversion 64Competition 55Returns 100Price range 45Avg price 71Brand share 27Review moat 53Quality gap 37
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****£14.47**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,370.38**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£1.12–£26.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£104K**
£104K/yr · 126K searches
**Growth**
**Bad****-12.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, haribo jelly babies is a £104K/yr Amazon United Kingdom market (126K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **haribo jelly babies market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£87K–£116K**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#2**
- **Page quality**
- **0%**
- **Prime**
- **72%**
- **Sponsored**
- **25%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**70**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 85%
**Open market**
**8%**
- HARIBO65% - Monmore Confectionery11% - Swizzels7% - Krazy Kandi3% - Barratt3% - A-Z Sweetshop3% - Open — no brand owns it (5 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -12.3% search growth over the last 90 days.
4K3KHoliday '24Spike '25Black Friday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/haribo-jelly-babies/trend)
## **Top haribo jelly babies search terms**
- **3kg sweets**45K/yr-20.7%2.6% conv. - **haribo jelly babies**36K/yr-8.2%9.1% conv. - **sweets 3kg**11K/yr-12.7%2.4% conv. - **haribo bulk**10K/yr+8.5%2.2% conv. - **haribo 3kg**9K/yr-17.9%5.3% conv. - **mini jelly babies**5K/yr+0.0%3.8% conv. - **jelly babies haribo**4K/yr-5.8%9.2% conv. - **bulk haribo**3K/yr+38.9%2.7% conv. - **haribo 3kg bags**4K/yr-32.8%2.1% conv. [**All search terms **](https://flapen.com/research/uk/grocery/haribo-jelly-babies/search-terms)
## **Top haribo jelly babies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£4K8%£8K12%£12K16%£17K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HARIBO Mini Jelly Babies Soft and Fruity Gummy Sweets 3kg Bulk Bag**HARIBO**£17.31**4.7★939 rev](https://www.amazon.co.uk/dp/B002YBDQAO) [2**Haribo Jelly Babies Double Trouble Sweets Bag 175g**HARIBO**£1.26**4.4★1,481 rev](https://www.amazon.co.uk/dp/B08CDPKYS6) [3**Pick n Mix Sweets Bulk 3kg | Fizzy Jelly and Blue Mix | Large Retro Candy Sweeties Assortment | Sharing & Gifting | Monmore Confectionery**Monmore Confectionery**£11.69**4.5★134 rev](https://www.amazon.co.uk/dp/B0FNRBPZ8P) [4**HARIBO Jelly Babies Gummy Sweets Tub With Super Juicy Flavours 510 Grams (100 Pieces)**HARIBO**£7.98**4.4★177 rev](https://www.amazon.co.uk/dp/B0BQCKB4ZJ) [5**HARIBO Gold Bears Fruity and Chewy Gummy Bear Sweets 3kg Bulk Bag**HARIBO**£17.32**4.7★5,368 rev](https://www.amazon.co.uk/dp/B003T2SUTE)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pick n Mix Sweets Bulk 3kg | Fizzy Jelly and Blue Mix | Large Retro Candy Sweeties Assortment | Sharing & Gifting | Monmore Confectionery**Monmore Confectionery**£11.69**134 rev11mo ago](https://www.amazon.co.uk/dp/B0FNRBPZ8P) [**Haribo Starmix (1KG) - Halal**HARIBO**£11.22**30 rev1y ago](https://www.amazon.co.uk/dp/B0FC33KWN3) [**Bulk Retro Sweets for Haribo Lovers Pick & Mix Party Candy Tubs Variety of Fruity Jelly Fizzy Gummy Sweets Perfect for Parties Events Gifts (Jelly Babies Tub 510G)**Krazy Kandi**£7.94**14 rev1y ago](https://www.amazon.co.uk/dp/B0F6NJH28H) [**GRO VITS - Pick & Mix Sweets Quality Jelly Sweets Bundle 2 x Pouches Fizzy & Non Fizzy Pick and Mix Classic Retro Candy Selection Assortment Fathers Day Gifting 500g**GROVITS GROW WITH US!**£15.09**197 rev1y ago](https://www.amazon.co.uk/dp/B0DN23BXMT) [**Krazy Kandi Harribo Jelly Babies Assorted Fruit Gummies 1kg Pouch**Krazy Kandi**£9.60**44 rev1y ago](https://www.amazon.co.uk/dp/B0DBQF67PJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Haribo Jelly Babies Double Trouble Sweets Bag 175g**HARIBO**£1.26**4.4★**▲ 139%**](https://www.amazon.co.uk/dp/B08CDPKYS6) [**Haribo Starmix (1KG) - Halal**HARIBO**£11.22**4.5★**▲ 80%**](https://www.amazon.co.uk/dp/B0FC33KWN3) [**Swizzels Crystal Fruits Flavour Sweets Bag 3kg Bulk Bag**Swizzels**£13.69**4.6★**▲ 43%**](https://www.amazon.co.uk/dp/B003T3A19K) [**GRO VITS - Pick & Mix Sweets Quality Jelly Sweets Bundle 2 x Pouches Fizzy & Non Fizzy Pick and Mix Classic Retro Candy Selection Assortment Fathers Day Gifting 500g**GROVITS GROW WITH US!**£15.09**4.1★**▲ 35%**](https://www.amazon.co.uk/dp/B0DN23BXMT) [**Bulk Retro Sweets for Haribo Lovers Pick & Mix Party Candy Tubs Variety of Fruity Jelly Fizzy Gummy Sweets Perfect for Parties Events Gifts (Jelly Babies Tub 510G)**Krazy Kandi**£7.94**4.7★**▲ 19%**](https://www.amazon.co.uk/dp/B0F6NJH28H)
**~~View all trending →~~**
## **What buyers say about haribo jelly babies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**28%
*“Delicious jelly babies”*
**Value For Money**25%
*“Great value”*
**Sweetness**17%
*“Great sweets”*
**Flavor**7%
*“excellent flavor”*
**Quality-Overall**5%
*“The quality of this jelly beans is very good”*
**Gifting Purpose**5%
*“This was a christmas gift and was loved”*
**Advertised Vs Actual Product**3%
*“Product exactly as advertised”*
**Size-Overall**1%
*“Great size”*
**Crispiness**1%
*“Nice and juicy”*
**Blend/Ratio**1%
*“blue mix was nice”*
### **What buyers complain about **
**Taste-Overall**15%
*“just not edible”*
**Value For Money**9%
*“I thought these were 1kg bags turns out not they are bloody expensive”*
**Advertised Vs Actual Product**9%
*“it wasnt down anywhere on the sellers page”*
**Size-Overall**8%
*“Very large bag”*
**Flavor**7%
*“The bad: The disparity in the varying quantities of each flavour”*
**Color**7%
*“MOSTLY GREEN”*
**Blend/Ratio**5%
*“Not the usual mix hardly any dark beans”*
**Texture/Consistency-Overall**4%
*“They are a different texture”*
**Chunk/Clump/Collection**4%
*“All stuck together,just big clumps”*
**Durability**4%
*“They don't last the month out with us two”*
## **Common questions**
- **Is haribo jelly babies profitable to sell on Amazon United Kingdom?**
- The niche generates £104K/yr across 32 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Skip it (46/100).
- **How competitive is the haribo jelly babies niche?**
- 11 brands and 70 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in haribo jelly babies?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.0%.
- **When does demand for haribo jelly babies peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 4.8× the quietest.
- **What does it cost to enter the haribo jelly babies niche?**
- Listings span £1.12–£26.24; the average listing price is £14.47 (sweet spot $15–$100). The average incumbent carries 1,370 reviews — the moat a new listing must climb.
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