---
title: "Hamper — £872K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/hamper"
last_updated: "2026-07-31T06:29:47.132Z"
locale: en
meta:
description: "Niche score 64/100 · £872K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 64/100 · £872K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hamper — £872K/yr Amazon UK Niche (2026) - Flapen"
---
# **hamper**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 75Growth 21Conversion 21Competition 89Returns 100Price range 82Avg price 95Brand share 69Review moat 84Quality gap 45
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£28.22**
avg listing price — sweet spot $15–$100
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Review moat**
**Great****313.81**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****£5.98–£63.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****£872K**
£872K/yr · 1.9M searches
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-8.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, hamper is a £872K/yr Amazon United Kingdom market (1.9M searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 64/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hamper market data**
- **Units sold / yr**
- **40K–50K**
- avg 250–500/product
- **Revenue / yr**
- **£1.1M–£1.4M**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#47**
- **Page quality**
- **0%**
- **Prime**
- **68%**
- **Sponsored**
- **88%**
- **Out of stock**
- **26.0%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**36 **▲rising
**Sellers**
**38**
**Top-5 brand share**
**63%**
Top 20: 93%
**Top-5 click share**
**26%**
Top 20: 69%
**Open market**
**30%**
- Clearwater Hampers22% - The Cheese Wedge Co.12% - Hattie's Gifts12% - Edmond & Charles10% - Lordingtons7% - The Hamper Fairy7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.9% search growth over the last 90 days.
600K400KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 25.2×
[**Open Trend **](https://flapen.com/research/uk/grocery/hamper/trend)
## **Top hamper search terms**
- **hamper**613K/yr-12.5%1.3% conv. - **gift hamper**136K/yr-3.5%1.1% conv. - **hampers**259K/yr-13.1%1.3% conv. - **food hamper**154K/yr-11.6%1.3% conv. - **hampers & gourmet gifts**191K/yr-10.4%0.9% conv. - **food hampers for men**35K/yr+53.7%1.6% conv. - **hamper gifts**105K/yr-33.9%1.0% conv. - **food hampers for women**33K/yr-8.8%1.6% conv. - **food hampers**53K/yr-0.7%1.3% conv. - **gift hampers**37K/yr+4.0%1.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/hamper/search-terms)
## **Top hamper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£17K4%£35K6%£52K8%£70K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Afternoon Tea Hamper Gift with Biscuits Cookies Shortbread Jam & Tea - For New Home Birthday Anniversary Thank you Hampers Couple Gifts and other Celebrations by The Hamper Fairy**The Hamper Fairy**£33.47**4.3★140 rev](https://www.amazon.co.uk/dp/B0DH8MHJ18) [2**Edmond & Charles Luxury Carrot & Walnut Cake Afternoon Tea Hamper | Premium Gift Box with Teas Biscuits Cake Macarons Fudge & Jam | Set of Gourmet Birthday Treats | Hampers Presents for Women**Edmond & Charles**£31.64**4.7★187 rev](https://www.amazon.co.uk/dp/B0D3QC8FPM) [3**Traditional Treats Gift Hamper | Luxury Food Gift for Men & Women**Clearwater Hampers**£57.82**4.6★447 rev](https://www.amazon.co.uk/dp/B00HYF5C16) [4**Luxury Afternoon Tea Gift Set Hatties Gifts Food Gift Box with Fruit Cake Fudge Shortbread & English Tea Birthday & Thank You Present**Hattie's Gifts**£31.29**4.6★172 rev](https://www.amazon.co.uk/dp/B0CY5PZW93) [5**Biscuits Gift Set Hamper Bundle Contains 30 Packs of Individually Wrapped Biscuits Multipacks. Lordingtons Gift Hamper Includes a Variety of Loved Treats**Lordingtons**£25.17**4.5★249 rev](https://www.amazon.co.uk/dp/B0F89B9N77)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Food and Drink Gift Hamper | With Vintage Cheddar Scones Biscuits Fruit Cake Tea Caddy & More | Luxury Gift Basket for Birthdays Thank You Fathers Day Mothers Day | For Women & Men**The Cheese Wedge Co.**£52.06**5 rev3mo ago](https://www.amazon.co.uk/dp/B0GX7GJX3H) [**Afternoon Tea Hamper Gift Box Birthday Treat Box with English Tea Mini Cakes Flapjacks & Biscuit Sweet Treats Cakes and Desserts Selection by Hatties Gifts**Hattie's Gifts**£26.63**15 rev4mo ago](https://www.amazon.co.uk/dp/B0GRRJGXZF) [**Afternoon Tea Hamper For 2 Gift Set | Luxury Treats for Women & Couples | Includes Tea Sultana Scones Clotted Cream Strawberry Jam & Mini Biscuits | Afternoon Tea For Her**The Cheese Wedge Co.**£14.98**115 rev5mo ago](https://www.amazon.co.uk/dp/B0GMJP49JR) [**Biscuits Gift Set |40x Individually Wrapped Luxury Biscuits Hamper |Grandma Wilds Ginger Shortbread Foxes Biscotti Italian | Food Hamper| Birthday Christmas Gifts for Women Men Kids Family New Home**BAYTRADE**£25.44**65 rev8mo ago](https://www.amazon.co.uk/dp/B0G1863WB9) [**Scottish Gifts Tea and Biscuits Gift Set Afternoon Tea Hamper for 2 Bundle Contains Individually Wrapped Biscuits Edinburgh Teabag Tin and Raspberry & Jam Preserves**Lordingtons**£28.50**61 rev1y ago](https://www.amazon.co.uk/dp/B0FHRHBMDY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Food and Drink Gift Hamper | With Vintage Cheddar Scones Biscuits Fruit Cake Tea Caddy & More | Luxury Gift Basket for Birthdays Thank You Fathers Day Mothers Day | For Women & Men**The Cheese Wedge Co.**£52.06**5.0★**▲ 1000%**](https://www.amazon.co.uk/dp/B0GX7GJX3H) [**Afternoon Tea Hamper Gift Box Birthday Treat Box with English Tea Mini Cakes Flapjacks & Biscuit Sweet Treats Cakes and Desserts Selection by Hatties Gifts**Hattie's Gifts**£26.63**4.9★**▲ 1000%**](https://www.amazon.co.uk/dp/B0GRRJGXZF) [**Afternoon Tea Hamper For 2 Gift Set | Luxury Treats for Women & Couples | Includes Tea Sultana Scones Clotted Cream Strawberry Jam & Mini Biscuits | Afternoon Tea For Her**The Cheese Wedge Co.**£14.98**4.7★**▲ 320%**](https://www.amazon.co.uk/dp/B0GMJP49JR) [**Biscuits Gift Set |40x Individually Wrapped Luxury Biscuits Hamper |Grandma Wilds Ginger Shortbread Foxes Biscotti Italian | Food Hamper| Birthday Christmas Gifts for Women Men Kids Family New Home**BAYTRADE**£25.44**4.5★**▲ 298%**](https://www.amazon.co.uk/dp/B0G1863WB9) [**Scottish Gifts Tea and Biscuits Gift Set Afternoon Tea Hamper for 2 Bundle Contains Individually Wrapped Biscuits Edinburgh Teabag Tin and Raspberry & Jam Preserves**Lordingtons**£28.50**4.2★**▲ 103%**](https://www.amazon.co.uk/dp/B0FHRHBMDY)
**~~View all trending →~~**
## **What buyers say about hamper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**41%
*“Prefect gift”*
**Quality-Overall**16%
*“Great price for quality”*
**Taste-Overall**16%
*“fresh tasted delicious”*
**Value For Money**12%
*“Good value”*
**Freshness**3%
*“Fresh”*
**Baking**2%
*“Biscuits excellent”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Sweetness**2%
*“Nice variety of sweets”*
**Crispiness**1%
*“Delicious and scrumptious”*
**Size-Overall**1%
*“Perfect size for any occasion”*
### **What buyers complain about **
**Value For Money**33%
*“Too expensive”*
**Size-Overall**20%
*“Small”*
**Quality-Overall**6%
*“Poor Quality”*
**Taste-Overall**5%
*“some of the things in the box taste abit funky”*
**Advertised Vs Actual Product**4%
*“photos very deceiving”*
**Stale/Rotten/Spoiled**3%
*“cream was off”*
**Sweetness**2%
*“not lots of chocolate in there”*
**Moist/Dry**2%
*“the cake was very dry and the jam and marmilade was runny”*
**Product Condition**2%
*“certainly not brand new”*
**Ease Of Chewing/Swallowing**1%
*“So disappointed, all the so called extras were rock solid, couldn't chew the biscuit the meat was hard seemed old”*
### **Top return reasons **
**Size-Overall**50%
**Advertised Vs Actual Product**28%
**Defective Material/Parts**11%
**Value For Money**7%
**Leak-Proof**3%
**Material Quality**3%
## **Common questions**
- **Is hamper profitable to sell on Amazon United Kingdom?**
- The niche generates £872K/yr across 68 tracked products. 13 of 18 products launched in the last 360 days are still selling. 90-day search growth is -8.9%. Flapen's verdict: Worth a look (64/100).
- **How competitive is the hamper niche?**
- 36 brands and 38 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in hamper?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 0.1%.
- **When does demand for hamper peak?**
- Demand peaks in Nov–Dec; the busiest month runs 25.2× the quietest.
- **What does it cost to enter the hamper niche?**
- Listings span £5.98–£63.08; the average listing price is £28.22 (sweet spot $15–$100). The average incumbent carries 314 reviews — the moat a new listing must climb.
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