---
title: "Halo Sports Wash — £107K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/halo-sports-wash"
last_updated: "2026-07-31T20:23:09.006Z"
locale: en
meta:
description: "Niche score 48/100 · £107K/yr market · 160K searches/yr · £7.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £107K/yr market · 160K searches/yr · £7.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Halo Sports Wash — £107K/yr Amazon UK Niche (2026) - Flapen"
---
# **halo sports wash**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 26Growth 64Conversion 84Competition 43Returns 100Price range 47Avg price 20Brand share 5Review moat 52Quality gap 35
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+42.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****1,420.69**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£3.28–£25.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£107K**
£107K/yr · 160K searches
**Avg price**
**Bad****£7.16**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, halo sports wash is a £107K/yr Amazon United Kingdom market (160K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **halo sports wash market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **£107K–£143K**
- units × avg price
- **Conversion rate**
- **9.3%**
- **Avg BSR**
- **#38**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **—flat
**Sellers**
**64**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**0%**
- Dylon80% - Halo7% - Nikwax5% - Dr. Beckmann4% - Persil2% - Ecozone2%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +42.2% search growth over the last 90 days.
5K3KSpike '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/halo-sports-wash/trend)
## **Top halo sports wash search terms**
- **dylon washing liquid**49K/yr+53.7%8.1% conv. - **gymwash**21K/yr+37.0%1.8% conv. - **gym wash**15K/yr+9.8%4.4% conv. - **dylon detergent**12K/yr+83.2%7.3% conv. - **sports wash**9K/yr+80.7%13.9% conv. - **dylon colour detergent**8K/yr+57.3%8.7% conv. - **colour restorer for clothes**8K/yr+43.2%2.0% conv. - **dylon sport detergent**5K/yr+60.2%16.7% conv. - **sports detergent**5K/yr+91.6%13.2% conv. - **sports wash detergent**7K/yr-17.3%13.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/halo-sports-wash/search-terms)
## **Top halo sports wash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£11K20%£21K30%£32K40%£43K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dylon Sport Detergent (30 Wash Loads) Liquid Laundry Detergent for Active Wear Clothes Sport Detergent renewing in every wash with optimal results in 10 washes**Dylon**£3.48**4.5★2,435 rev](https://www.amazon.co.uk/dp/B0DJ2Z5K1S) [2**Dylon Black & Dark Detergent (30 Wash Loads) Liquid Laundry Detergent for all Black & Dark Clothes renewing in every wash with optimal results in 10 washes**Dylon**£3.28**4.5★2,435 rev](https://www.amazon.co.uk/dp/B0DJ2ZHH46) [3**Dylon Sport Detergent (60 Wash Loads) Liquid Laundry Detergent for Active Wear Clothes Sport Detergent to Remove malodour Keep Elasticity and renews in every wash with optimal results in 10 washes**Dylon**£8.15**4.6★967 rev](https://www.amazon.co.uk/dp/B0DJ318NGH) [4**Dylon Black & Dark Detergent (60 Wash Loads) Liquid Laundry Detergent for all Black & Dark Clothes renewing in every wash with optimal results in 10 washes**Dylon**£7.35**4.6★967 rev](https://www.amazon.co.uk/dp/B0DJ32V1YD) [5**Dylon Colour Detergent 3L 60 Wash Loads of Gentle Care for Coloured Clothes Revives Faded Colours & Removes Pilling Laundry Detergent Suitable for Sensitive Skin & Delicate Fabrics**Dylon**£6.50**4.6★967 rev](https://www.amazon.co.uk/dp/B0DJ2ZS55S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dylon Light and White Detergent (30 WL) Liquid Laundry Detergent for all light-coloured and white clothes Washing Detergent to Protect all light colours and Renew Fibres**Dylon**£3.90**2,435 rev6mo ago](https://www.amazon.co.uk/dp/B0G2MT7KDR) [**Dylon Sport Detergent (30 Wash Loads) Liquid Laundry Detergent for Active Wear Clothes Sport Detergent renewing in every wash with optimal results in 10 washes**Dylon**£3.48**2,435 rev1y ago](https://www.amazon.co.uk/dp/B0DJ2Z5K1S) [**Dylon Black & Dark Detergent (30 Wash Loads) Liquid Laundry Detergent for all Black & Dark Clothes renewing in every wash with optimal results in 10 washes**Dylon**£3.28**2,435 rev1y ago](https://www.amazon.co.uk/dp/B0DJ2ZHH46) [**Dylon Sport Detergent (60 Wash Loads) Liquid Laundry Detergent for Active Wear Clothes Sport Detergent to Remove malodour Keep Elasticity and renews in every wash with optimal results in 10 washes**Dylon**£8.15**967 rev1y ago](https://www.amazon.co.uk/dp/B0DJ318NGH) [**Dylon Black & Dark Detergent (60 Wash Loads) Liquid Laundry Detergent for all Black & Dark Clothes renewing in every wash with optimal results in 10 washes**Dylon**£7.35**967 rev1y ago](https://www.amazon.co.uk/dp/B0DJ32V1YD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dylon Light and White Detergent (30 WL) Liquid Laundry Detergent for all light-coloured and white clothes Washing Detergent to Protect all light colours and Renew Fibres**Dylon**£3.90**4.5★**▲ 188%**](https://www.amazon.co.uk/dp/B0G2MT7KDR) [**Dylon Blossom Colour Detergent (30 Wash Loads) Liquid Laundry Detergent for all Coloured Clothes renewing in every wash with optimal results in 10 washes**Dylon**£3.37**4.5★**▲ 47%**](https://www.amazon.co.uk/dp/B0DJ328RKX) [**Dylon Sport Detergent (60 Wash Loads) Liquid Laundry Detergent for Active Wear Clothes Sport Detergent to Remove malodour Keep Elasticity and renews in every wash with optimal results in 10 washes**Dylon**£8.15**4.6★**▲ 22%**](https://www.amazon.co.uk/dp/B0DJ318NGH) [**Dylon Black & Dark Detergent (60 Wash Loads) Liquid Laundry Detergent for all Black & Dark Clothes renewing in every wash with optimal results in 10 washes**Dylon**£7.35**4.6★**▲ 21%**](https://www.amazon.co.uk/dp/B0DJ32V1YD) [**Dylon Blossom Colour Detergent (60 Wash Loads) Liquid Laundry Detergent for all Coloured Clothes renewing in every wash with optimal results in 10 washes**Dylon**£6.87**4.6★**▲ 18%**](https://www.amazon.co.uk/dp/B0DJ33B2BT)
**~~View all trending →~~**
## **What buyers say about halo sports wash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**32%
*“Long lasting smell”*
**Value For Money**16%
*“Good value for money”*
**Ease Of Cleaning**9%
*“It works really well to clean”*
**Color**7%
*“Great item great on colours”*
**Quality-Overall**6%
*“Excellent product”*
**Advertised Vs Actual Product**6%
*“Does the job”*
**Washability**4%
*“Washing was lovely”*
**Efficiency**2%
*“Works well”*
**Freshness**2%
*“Fresh”*
**Ease Of Use**2%
*“Easy to use”*
### **What buyers complain about **
**Smell**23%
*“it is heavily fragranced”*
**Color**14%
*“doesn't run the colours”*
**Value For Money**9%
*“Waste of money”*
**Functionality-Overall**7%
*“Doesnt work”*
**Washability**6%
*“takes a lot of washes to get results”*
**Leak-Proof**5%
*“bottle leaking”*
**Quality-Overall**3%
*“the quality is not there”*
**Size-Overall**2%
*“doesn't fit I'm my wall unit”*
**Stain Resistance**2%
*“It's not fantastic at removing visible stains”*
**Advertised Vs Actual Product**1%
*“Doesn't do anything like what it says it's meant to”*
### **Top return reasons **
**Leak-Proof**58%
**Value For Money**10%
**Size-Overall**6%
**Functionality-Overall**5%
**Smell**5%
**Quality-Overall**3%
**Ease Of Use**2%
**Ease Of Cleaning**2%
**Compatibility-Overall**2%
**Stain Resistance**1%
## **Common questions**
- **Is halo sports wash profitable to sell on Amazon United Kingdom?**
- The niche generates £107K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +42.2%. Flapen's verdict: Skip it (48/100).
- **How competitive is the halo sports wash niche?**
- 6 brands and 64 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in halo sports wash?**
- Top complaints mined from reviews: Smell, Color, Value For Money. The return rate is 0.1%.
- **When does demand for halo sports wash peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the halo sports wash niche?**
- Listings span £3.28–£25.54; the average listing price is £7.16 (sweet spot $15–$100). The average incumbent carries 1,421 reviews — the moat a new listing must climb.
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