---
title: "Halloumi — £79K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/halloumi"
last_updated: "2026-07-31T19:21:18.335Z"
locale: en
meta:
description: "Niche score 37/100 · £79K/yr market · 38K searches/yr · £7.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £79K/yr market · 38K searches/yr · £7.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Halloumi — £79K/yr Amazon UK Niche (2026) - Flapen"
---
# **halloumi**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 20Growth 19Conversion 100Competition 0Returns 100Price range 44Avg price 20Brand share 0Review moat 89Quality gap 35
**Conversion**
**Incredible****28.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****216.8**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£2.20–£25.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£79K**
£79K/yr · 38K searches
**Avg price**
**Bad****£7.21**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-12.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, halloumi is a £79K/yr Amazon United Kingdom market (38K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **halloumi market data**
- **Units sold / yr**
- **13K–15K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£90K–£108K**
- units × avg price
- **Conversion rate**
- **28.9%**
- **Avg BSR**
- **#1**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **20%**
- **Out of stock**
- **9.1%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**9**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Morrisons76% - olympus10% - by Amazon9% - Cyprus Village4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.9% search growth over the last 90 days.
4K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/halloumi/trend)
## **Top halloumi products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%£16K40%£32K60%£48K80%£64K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Halloumi 200g**Morrisons**£2.20**4.6★442 rev](https://www.amazon.co.uk/dp/B0C3RPNZ25) [2**Olympus Halloumi Original 225g**olympus**£2.75**4.5★227 rev](https://www.amazon.co.uk/dp/B0CVHFY3GP) [3**by Amazon Halloumi 225g**by Amazon**£2.21**4.6★245 rev](https://www.amazon.co.uk/dp/B0C8NHQ2B8) [4**Morrisons The Best Hand Folded Halloumi 225g**Morrisons**£3.84**4.4★150 rev](https://www.amazon.co.uk/dp/B07FTZMWRP) [5**Traditional Halloumi Cheese by Cyprus Village - Handmade in Small Batches - 100% Goats Milk - Made in Cyprus - Vegetarian Friendly (1kg)**Cyprus Village**£25.06**4.6★20 rev](https://www.amazon.co.uk/dp/B08NW5S3H8)
### **Newest**
by launch date
[**Olympus Halloumi Original 225g**olympus**£2.75**227 rev2y ago](https://www.amazon.co.uk/dp/B0CVHFY3GP) [**by Amazon Halloumi 225g**by Amazon**£2.21**245 rev3y ago](https://www.amazon.co.uk/dp/B0C8NHQ2B8) [**Morrisons Halloumi 200g**Morrisons**£2.20**442 rev3y ago](https://www.amazon.co.uk/dp/B0C3RPNZ25) [**Traditional Halloumi Cheese by Cyprus Village - Handmade in Small Batches - 100% Goats Milk - Made in Cyprus - Vegetarian Friendly (1kg)**Cyprus Village**£25.06**20 rev5y ago](https://www.amazon.co.uk/dp/B08NW5S3H8) [**Morrisons The Best Hand Folded Halloumi 225g**Morrisons**£3.84**150 rev8y ago](https://www.amazon.co.uk/dp/B07FTZMWRP)
### **Trending**
90-day click momentum
[**Morrisons Halloumi 200g**Morrisons**£2.20**4.6★**▲ 232%**](https://www.amazon.co.uk/dp/B0C3RPNZ25) [**Traditional Halloumi Cheese by Cyprus Village - Handmade in Small Batches - 100% Goats Milk - Made in Cyprus - Vegetarian Friendly (1kg)**Cyprus Village**£25.06**4.6★**▲ 106%**](https://www.amazon.co.uk/dp/B08NW5S3H8) [**Olympus Halloumi Original 225g**olympus**£2.75**4.5★**▼ 57%**](https://www.amazon.co.uk/dp/B0CVHFY3GP) [**by Amazon Halloumi 225g**by Amazon**£2.21**4.6★**▼ 70%**](https://www.amazon.co.uk/dp/B0C8NHQ2B8) [**Morrisons The Best Hand Folded Halloumi 225g**Morrisons**£3.84**4.4★**▼ 70%**](https://www.amazon.co.uk/dp/B07FTZMWRP)
## **What buyers say about halloumi**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**69%
*“Best pre packed Halloumi I have tasted - loved it”*
**Sweetness**13%
*“Lovely creamy halloumi”*
**Flavor**6%
*“Best pre packed Halloumi I have tasted - loved it”*
**Cooking Instructions**6%
*“This was great and cooks perfectly”*
**Quality-Overall**6%
*“the halloumi felt top quality”*
### **What buyers complain about **
**Salt Content**50%
*“I found this to be the saltiest halloumi Ive ever had”*
**Taste-Overall**50%
*“Will not buy Halloumi again, it's like rubber and tasteless”*
## **Common questions**
- **Is halloumi profitable to sell on Amazon United Kingdom?**
- The niche generates £79K/yr across 5 tracked products. 90-day search growth is -12.9%. Flapen's verdict: Skip it (37/100).
- **How competitive is the halloumi niche?**
- 4 brands and 9 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in halloumi?**
- Top complaints mined from reviews: Salt Content, Taste-Overall. The return rate is 0.0%.
- **When does demand for halloumi peak?**
- Demand peaks in Aug–Sep; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the halloumi niche?**
- Listings span £2.20–£25.06; the average listing price is £7.21 (sweet spot $15–$100). The average incumbent carries 217 reviews — the moat a new listing must climb.
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