---
title: "Haggis — £60K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/haggis"
last_updated: "2026-07-31T19:23:31.466Z"
locale: en
meta:
description: "Niche score 43/100 · £60K/yr market · 82K searches/yr · £9.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £60K/yr market · 82K searches/yr · £9.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Haggis — £60K/yr Amazon UK Niche (2026) - Flapen"
---
# **haggis**
**Skip it**
Soft demand (-66.3% this quarter) — this niche doesn't clear our bar today.
Market size 15Growth 0Conversion 78Competition 34Returns 100Price range 28Avg price 28Brand share 26Review moat 90Quality gap 84
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****193.61**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****7.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£9.31**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£1.82–£20.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****£60K**
£60K/yr · 82K searches
**Growth**
**Bad****-66.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, haggis is a £60K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **haggis market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£56K–£74K**
- units × avg price
- **Conversion rate**
- **7.8%**
- **Avg BSR**
- **#68**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **44%**
- **Out of stock**
- **11.4%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**8%**
- Stahly47% - SIMON22% - SID8% - Grant's6% - Generic6% - Tongmaster3% - Open — no brand owns it (3 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 82 weeks — -66.3% search growth over the last 90 days.
13K8KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb · busiest ÷ quietest = 10.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/haggis/trend)
## **Top haggis search terms**
- **haggis**67K/yr-61.5%6.4% conv. - **tinned haggis**3K/yr-44.8%4.0% conv. - **gluten free haggis**6K/yr-89.5%0.6% conv. - **haggis food**6K/yr-95.5%2.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/haggis/search-terms)
## **Top haggis products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£12K30%£18K40%£24K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Simon Howie Haggis Original 454g**SIMON**£2.97**4.6★398 rev](https://www.amazon.co.uk/dp/B07C5DKQF2) [2**Stahly Scotch Haggis 410 g**Stahly**£7.39**4.3★323 rev](https://www.amazon.co.uk/dp/B07RJJLBGG) [3**Grants Premium Haggis 6X 392g**SID**£20.04**4.2★285 rev](https://www.amazon.co.uk/dp/B017T9BJ9U) [4**Stahly Royal Haggis with Venison 410 g**Stahly**£7.41**4.3★226 rev](https://www.amazon.co.uk/dp/B07RGB3MW9) [5**Stahly Scotch Haggis Flavoured with Scotch Whisky 410 g**Stahly**£7.37**4.3★323 rev](https://www.amazon.co.uk/dp/B07RLNLY2C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**McWilliam Scottish Haggis 1.36kg**Generic**£15.37**16 rev2y ago](https://www.amazon.co.uk/dp/B0D49J7S9J) [**Macsween Haggis Pudding 400g**MacSween**£2.94**51 rev5y ago](https://www.amazon.co.uk/dp/B08XW8ZRRN) [**Grants Premium Haggis 392g**Grant's**£2.01**140 rev5y ago](https://www.amazon.co.uk/dp/B07T9DRYL4) [**Stahly Scotch Haggis 410 g**Stahly**£7.39**323 rev7y ago](https://www.amazon.co.uk/dp/B07RJJLBGG) [**Stahly Scotch Haggis Flavoured with Scotch Whisky 410 g**Stahly**£7.37**323 rev7y ago](https://www.amazon.co.uk/dp/B07RLNLY2C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Stahly Haggis Neeps and Tatties 410 g**Stahly**£7.53**4.2★**▲ 389%**](https://www.amazon.co.uk/dp/B07RJJF8FP) [**McIntosh of Strathmore Haggis Neeps and Tatties 340g**McIntosh**£1.82**4.3★**▲ 296%**](https://www.amazon.co.uk/dp/B015Z9OMCC) [**Grants Premium Haggis 6X 392g**SID**£20.04**4.2★**▲ 177%**](https://www.amazon.co.uk/dp/B017T9BJ9U) [**Grants Premium Haggis 392g**Grant's**£2.01**4.0★**▲ 23%**](https://www.amazon.co.uk/dp/B07T9DRYL4) [**Lancashire Venison Haggis**Port of Lancaster Smokehouse**£6.83**4.0★**▲ 17%**](https://www.amazon.co.uk/dp/B019ZSCLYK)
**~~View all trending →~~**
## **What buyers say about haggis**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**67%
*“Nice product excellent taste, quick delivery”*
**Quality-Overall**12%
*“Top quality food product”*
**Flavor**5%
*“Flavoursome”*
**Nutritional Content**3%
*“It is lovely making a meal with it/it is good value for money/”*
**Vegan/Organic**2%
*“I still enjoy non vegetarian Haggis”*
**Ingredients-Overall**2%
*“I really appreciated the ingredients picture in the product details on Amazon”*
**Baking**2%
*“We serve it, of course, with potatoes and parsnips”*
**Blend/Ratio**2%
*“So far, Macsweens haggis is the best I've ever tasted, a perfect blend of ingredients with a wee touch of spice”*
### **What buyers complain about **
**Taste-Overall**34%
*“Didnt really taste of anything, not great”*
**Size-Overall**15%
*“Small”*
**Value For Money**15%
*“Too expensive”*
**Flavor**11%
*“no flavour at all”*
**Moist/Dry**6%
*“Although soaked for 24 hours”*
**Stale/Rotten/Spoiled**3%
*“Bland”*
**Sour**2%
*“sour to the point of having to bin it”*
## **Common questions**
- **Is haggis profitable to sell on Amazon United Kingdom?**
- The niche generates £60K/yr across 18 tracked products. 90-day search growth is -66.3%. Flapen's verdict: Skip it (43/100).
- **How competitive is the haggis niche?**
- 9 brands and 25 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in haggis?**
- Top complaints mined from reviews: Taste-Overall, Size-Overall, Value For Money. The return rate is 0.0%.
- **When does demand for haggis peak?**
- Demand peaks in Jan–Feb; the busiest month runs 10.0× the quietest.
- **What does it cost to enter the haggis niche?**
- Listings span £1.82–£20.04; the average listing price is £9.31 (sweet spot $15–$100). The average incumbent carries 194 reviews — the moat a new listing must climb.
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