---
title: "Gummy Sushi — £29K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/gummy-sushi"
last_updated: "2026-07-31T22:44:13.234Z"
locale: en
meta:
description: "Niche score 48/100 · £29K/yr market · 63K searches/yr · £15.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £29K/yr market · 63K searches/yr · £15.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Gummy Sushi — £29K/yr Amazon UK Niche (2026) - Flapen"
---
# **gummy sushi**
**Skip it**
A small market ($29K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 16Conversion 38Competition 66Returns 100Price range 67Avg price 76Brand share 13Review moat 71Quality gap 84
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****£15.30**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****659**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£3.95–£36.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-17.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£29K**
£29K/yr · 63K searches
According to Flapen's Amazon United Kingdom niche tracking, gummy sushi is a £29K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gummy sushi market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£31K–£38K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#212**
- **Page quality**
- **0%**
- **Prime**
- **73%**
- **Sponsored**
- **27%**
- **Out of stock**
- **12.8%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 95%
**Open market**
**3%**
- Kracie62% - Hadabisei14% - Look O Look9% - SWEET BUDDIES5% - Kracie Popin4% - Sakura Box2% - Open — no brand owns it (4 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 81 weeks — -17.0% search growth over the last 90 days.
3K2KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/gummy-sushi/trend)
## **Top gummy sushi search terms**
- **popin cookin**22K/yr-11.8%3.0% conv. - **poppin cooking kit**6K/yr+37.1%2.5% conv. - **candy sushi**7K/yr-38.5%2.5% conv. - **kracie popin cookin**6K/yr-20.5%4.7% conv. - **kracie**5K/yr-30.8%2.9% conv. - **gummy sushi**4K/yr-21.9%3.3% conv. - **sushi sweets**5K/yr-25.0%5.0% conv. - **poppin cookin**3K/yr+4.7%0.9% conv. - **popin cookin kits**3K/yr-14.1%4.7% conv. - **japanese candy making kit**3K/yr-57.6%0.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/gummy-sushi/search-terms)
## **Top gummy sushi products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£8786%£2K9%£3K12%£4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kracie Popin Cookin Sushi Making Kit**Kracie**£9.88**4.2★3,832 rev](https://www.amazon.co.uk/dp/B004N8LMFM) [2**Hadabisei Kracie Popin Cookin Ice Cream Cake Japanese DIY candy 15*5*5**Hadabisei**£9.51**4.2★60 rev](https://www.amazon.co.uk/dp/B0BBZXM9VM) [3**Look-O-Look Take Away Candy Sushi 300g (1x300g)**Look O Look**£9.87**4.1★83 rev](https://www.amazon.co.uk/dp/B017VY9U7Q) [4**Kracie Popin Cookin DIY Candy Hamburger Kit (5 packs)**Kracie**£30.03**3.7★38 rev](https://www.amazon.co.uk/dp/B07539SX55) [5**Popin Cookin Kracie DIY kit Sweets party**Kracie**£10.11**4.3★822 rev](https://www.amazon.co.uk/dp/B07Y2TVDRD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kracie Popin Cookin Tanoshii Omatsuriya-san DIY Candy Kit (Japanese Festival Sweets) Set of 2 Boxes (2 x 26 g)**Kakuni**£15.30**0 rev5mo ago](https://www.amazon.co.uk/dp/B0GNZRPVY9) [**Look-O-Look Candy Sushi & Mini Sushi Gummy set made of marshmallow and sweets in maki and nigiri design Original gift idea for parties birthdays snack lovers and Asian-themed events**SWEET BUDDIES**£13.05**19 rev1y ago](https://www.amazon.co.uk/dp/B0F8NPCD8G) [**Kracie Pharmaceutical Kracie Foods (Amazon.co.jp Exclusive) Kracie Educational Confectionery Best-selling Assorted 5 Types Total of 5 Pieces**Kracie**£32.62**105 rev1y ago](https://www.amazon.co.uk/dp/B0BZRN366W) [**Kracie Popin Cookin Chocolate Fondue Party**Kracie**£9.76**60 rev3y ago](https://www.amazon.co.uk/dp/B0B3QSHPJJ) [**Kracie Popin Cookin tanoshii waffle DIY candy**Hadabisei**£10.05**8 rev3y ago](https://www.amazon.co.uk/dp/B0CHMSR1XL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kracie Popin Cookin Tanoshii Omatsuriya-san DIY Candy Kit (Japanese Festival Sweets) Set of 2 Boxes (2 x 26 g)**Kakuni**£15.30**0.0★**▲ 258%**](https://www.amazon.co.uk/dp/B0GNZRPVY9) [**Kracie Popin Cookin DIY Candy Hamburger Kit (5 packs)**Kracie**£30.03**3.7★**▲ 133%**](https://www.amazon.co.uk/dp/B07539SX55) [**Kracie Popin Cookin Diy Candy for Kids Donut Kit 1.44 Ounce**Kracie**£10.37**4.1★**▲ 39%**](https://www.amazon.co.uk/dp/B01N9MMU6V) [**Kracie Popin Cookin DIY candy paste kit grape**Kracie**£8.14**4.5★**▲ 34%**](https://www.amazon.co.uk/dp/B0091CKAI0) [**Popin Cookin Kracie DIY kit Sweets party**Kracie**£10.11**4.3★**▲ 22%**](https://www.amazon.co.uk/dp/B07Y2TVDRD)
**~~View all trending →~~**
## **What buyers say about gummy sushi**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**21%
*“The chocolate sauce was the nicest tasting thing followed closely by the cone/wafers”*
**Gifting Purpose**21%
*“Unique gift”*
**Quality-Overall**13%
*“good quality”*
**Size-Overall**11%
*“Good size”*
**Ease Of Use**6%
*“easy enough for them to follow”*
**Sweetness**5%
*“a very assortment of sweets”*
**Value For Money**3%
*“Good value”*
**Flavor**2%
*“I like the product, its fun to do, easy and I really enjoy grape flavoured sweets”*
**Cooking Instructions**1%
*“Fun and Easy Cooking Adventure,”*
### **What buyers complain about **
**Size-Overall**26%
*“Tiny box”*
**Value For Money**25%
*“Maybe a bit expensive for the contents”*
**Taste-Overall**15%
*“the taste was woeful”*
**Sweetness**4%
*“incredibly sickly sweet - even my sweet toothed daughter couldn't eat a cone as it was 'not great'”*
**Flavor**4%
*“off with little flavour”*
**Stale/Rotten/Spoiled**2%
*“Stale and small”*
**Advertised Vs Actual Product**2%
*“However, I did want to note that we were a bit disappointed because the actual products received didn't completely match what was advertised”*
**Instructions/User Manual/Troubleshooting**1%
*“I then had to use google translate to work the instructions out”*
### **Top return reasons **
**Size-Overall**50%
**Value For Money**50%
## **Common questions**
- **Is gummy sushi profitable to sell on Amazon United Kingdom?**
- The niche generates £29K/yr across 26 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -17.0%. Flapen's verdict: Skip it (48/100).
- **How competitive is the gummy sushi niche?**
- 10 brands and 15 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in gummy sushi?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Taste-Overall. The return rate is 0.1%.
- **When does demand for gummy sushi peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the gummy sushi niche?**
- Listings span £3.95–£36.95; the average listing price is £15.30 (sweet spot $15–$100). The average incumbent carries 659 reviews — the moat a new listing must climb.
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