---
title: "Gummy Bears — £806K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/gummy-bears"
last_updated: "2026-07-31T19:22:08.907Z"
locale: en
meta:
description: "Niche score 54/100 · £806K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £806K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Gummy Bears — £806K/yr Amazon UK Niche (2026) - Flapen"
---
# **gummy bears**
**Worth a look**
Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 73Growth 46Conversion 96Competition 54Returns 100Price range 38Avg price 13Brand share 0Review moat 44Quality gap 35
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£806K**
£806K/yr · 1.2M searches
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+16.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,141.43**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£0.82–£23.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£4.71**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, gummy bears is a £806K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gummy bears market data**
- **Units sold / yr**
- **200K–250K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£942K–£1.2M**
- units × avg price
- **Conversion rate**
- **14.2%**
- **Avg BSR**
- **#1**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **10%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▲rising
**Sellers**
**118**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 89%
**Open market**
**0%**
- HARIBO95% - Maoam2% - HomeFunk2% - HOMORA1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +16.4% search growth over the last 90 days.
45K35KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/gummy-bears/trend)
## **Top gummy bears search terms**
- **haribo**907K/yr+18.1%12.9% conv. - **haribo sweets**169K/yr+5.3%5.9% conv. - **haribos**56K/yr+13.5%12.9% conv. - **haribo starmix**33K/yr+26.2%9.6% conv. - **sweets haribo**20K/yr+11.1%6.5% conv. - **starmix**5K/yr+55.8%12.5% conv. - **harino**5K/yr+19.0%15.7% conv. - **harribos**3K/yr+33.3%14.3% conv. - **haribi**2K/yr+30.4%14.1% conv. [**All search terms **](https://flapen.com/research/uk/grocery/gummy-bears/search-terms)
## **Top gummy bears products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£32K8%£64K12%£97K16%£129K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Haribo Starmix 160g**HARIBO**£0.82**4.8★1,149 rev](https://www.amazon.co.uk/dp/B01D6CXC0I) [2**Haribo Tangfastics 160g**HARIBO**£0.86**4.8★948 rev](https://www.amazon.co.uk/dp/B01D6CXT7E) [3**Haribo Supermix 160g**HARIBO**£0.84**4.6★1,316 rev](https://www.amazon.co.uk/dp/B08PD49FMG) [4**HARIBO Share the Happy 22 x 16g Mini Bags Party Multipack 352g**HARIBO**£2.40**4.7★139 rev](https://www.amazon.co.uk/dp/B09HS3H8F2) [5**HARIBO Starmix Gummy and Foam Sweets 400g Sharing Tub**HARIBO**£2.64**4.4★1,671 rev](https://www.amazon.co.uk/dp/B071F51J7X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mini Bags 50 Pack Sweets Gift Box Selection | Box Birthday Present Gift | 50 Mini Bag Gift Set Includes Starmix Supermix Giant Strawbs & Tangfastics Homefunk Hampers**HomeFunk**£18.29**25 rev5mo ago](https://www.amazon.co.uk/dp/B0GNY6VZXG) [**HARIBO Starmix Treat-Size Bags 100 Pack (16g Each) - 1.8 kg | Party Sweets Mini Bags Bulk Sharing Bag Kids Parties Events Office Snacks | Classic HARIBO Gummies Mix by Homora**HOMORA**£23.85**27 rev10mo ago](https://www.amazon.co.uk/dp/B0G49Y9K9R) [**Haribo Sweets Sharing Tub Assorted Gummy Candies with Starmix Tangfastics Giant Strawbs Gone Mini Supermix 24 Treat Bags 600g**HARIBO**£4.02**152 rev11mo ago](https://www.amazon.co.uk/dp/B0FM6L3CB1) [**Haribo Starmix (1KG) - Halal**HARIBO**£11.22**30 rev1y ago](https://www.amazon.co.uk/dp/B0FC33KWN3) [**HARIBO Giant Dummies 60 Pieces of Fruity Gummy Sweets 816g Tub**HARIBO**£5.55**575 rev3y ago](https://www.amazon.co.uk/dp/B0BQCGJL9N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HARIBO Share the Happy 22 x 16g Mini Bags Party Multipack 352g**HARIBO**£2.40**4.7★**▲ 197%**](https://www.amazon.co.uk/dp/B09HS3H8F2) [**HARIBO Starmix Gummy and Foam Sweets 400g Sharing Tub**HARIBO**£2.64**4.4★**▲ 180%**](https://www.amazon.co.uk/dp/B071F51J7X) [**Mini Bags 50 Pack Sweets Gift Box Selection | Box Birthday Present Gift | 50 Mini Bag Gift Set Includes Starmix Supermix Giant Strawbs & Tangfastics Homefunk Hampers**HomeFunk**£18.29**4.5★**▲ 159%**](https://www.amazon.co.uk/dp/B0GNY6VZXG) [**HARIBO Starmix Treat-Size Bags 100 Pack (16g Each) - 1.8 kg | Party Sweets Mini Bags Bulk Sharing Bag Kids Parties Events Office Snacks | Classic HARIBO Gummies Mix by Homora**HOMORA**£23.85**4.5★**▲ 90%**](https://www.amazon.co.uk/dp/B0G49Y9K9R) [**Haribo Supermix 160g**HARIBO**£0.84**4.6★**▲ 28%**](https://www.amazon.co.uk/dp/B08PD49FMG)
**~~View all trending →~~**
## **What buyers say about gummy bears**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**24%
*“Great taste”*
**Sweetness**23%
*“Lovely sweets”*
**Value For Money**19%
*“Amazing value”*
**Quality-Overall**5%
*“Great value and quality arrived quickly”*
**Flavor**5%
*“Great selection of flavours”*
**Size-Overall**4%
*“Great size for the price”*
**Advertised Vs Actual Product**4%
*“As described”*
**Gifting Purpose**3%
*“perfect easy gift idea or for party bags”*
**Freshness**2%
*“Consistently fresh, soft texture and bold flavour”*
**Sour**1%
*“There's a nice sour kick to these sweets”*
### **What buyers complain about **
**Taste-Overall**13%
*“Tasted as if out of date”*
**Value For Money**10%
*“I find them expensive”*
**Moist/Dry**9%
*“Dull colour and dried out”*
**Sweetness**9%
*“Who doesnt love sweet”*
**Hard Feel**8%
*“Hard jelly babies in the packets”*
**Flavor**5%
*“was mainly orange which in my opinion is the worse flavour”*
**Size-Overall**4%
*“Just a shame the bags are getting smaller”*
**Quality-Overall**4%
*“Not a good variety”*
**Stale/Rotten/Spoiled**4%
*“these were not fresh”*
**Smell**3%
*“They were hard, bland and had a hint of perfume fragance”*
## **Common questions**
- **Is gummy bears profitable to sell on Amazon United Kingdom?**
- The niche generates £806K/yr across 30 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +16.4%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the gummy bears niche?**
- 4 brands and 118 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in gummy bears?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Moist/Dry. The return rate is 0.1%.
- **When does demand for gummy bears peak?**
- Demand peaks in Dec; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the gummy bears niche?**
- Listings span £0.82–£23.85; the average listing price is £4.71 (sweet spot $15–$100). The average incumbent carries 2,141 reviews — the moat a new listing must climb.
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