---
title: "Trend — guinness surger - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/guinness-surger/trend"
last_updated: "2026-07-31T21:56:59.183Z"
locale: en
meta:
  description: "Niche score 45/100 · £292K/yr market · 34K searches/yr · £103.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · £292K/yr market · 34K searches/yr · £103.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — guinness surger - Flapen"
---

# **guinness surger**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 51Growth 5Conversion 80Competition 12Returns 98Price range 12Avg price 74Brand share 0Review moat 71Quality gap 91

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Great****8.3%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****£103.08**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****643.89**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****£292K**

£292K/yr · 34K searches

**Competition**

**Bad****85%**

top-5 click share — a locked-up shelf

**Price range**

**Bad****£6.18–£729.87**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-40.7%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")