---
title: "Guinness Surger — £292K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/guinness-surger"
last_updated: "2026-07-31T21:48:47.232Z"
locale: en
meta:
description: "Niche score 45/100 · £292K/yr market · 34K searches/yr · £103.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £292K/yr market · 34K searches/yr · £103.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Guinness Surger — £292K/yr Amazon UK Niche (2026) - Flapen"
---
# **guinness surger**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 51Growth 5Conversion 80Competition 12Returns 98Price range 12Avg price 74Brand share 0Review moat 71Quality gap 91
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£103.08**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****643.89**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£292K**
£292K/yr · 34K searches
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£6.18–£729.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-40.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, guinness surger is a £292K/yr Amazon United Kingdom market (34K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **guinness surger market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **£103K–£129K**
- units × avg price
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#507**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **67%**
- **Out of stock**
- **34.3%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**0%**
- GUINNESS THE 175989% - Mrisata9% - GUINNESS2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 31 weeks — -40.7% search growth over the last 90 days.
2K2KSpike '26Dec '25Jan '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/grocery/guinness-surger/trend)
## **Top guinness surger search terms**
- **guinness surger**25K/yr-43.8%3.9% conv. - **guinness surger unit**4K/yr-16.4%2.7% conv. - **guinness surger machine**789/yr+37.4%2.2% conv. - **guinness surger device**4K/yr-87.1%3.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/guinness-surger/search-terms)
## **Top guinness surger products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£44K30%£88K45%£131K60%£175K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Guinness Draught Nitrosurge Device | Use With Nitrosurge Stout Beer Cans | Perfect for Match Day | Celebrate the Football This Summer | Cans Sold Separately | Device Only**GUINNESS THE 1759**£18.61**4.6★3,094 rev](https://www.amazon.co.uk/dp/B09HR329BC) [2**Guinness Draught Surger | 4.1% vol | 24 x 520ml Bottles | for Surger Unit | Sweet Malt Bitter Hops & Roasted Barley | Coffee & Chocolate Aromas**GUINNESS THE 1759**£51.80**4.5★700 rev](https://www.amazon.co.uk/dp/B00FU9BLKY) [3**Guinness Mens BLK 59 STR Collar S/S Polo Shirt Black (Black Black) X-Large**GUINNESS THE 1759**£34.44**4.7★545 rev](https://www.amazon.co.uk/dp/B01MUF4YKX) [4**Mrisata Guinness Surger Guinness Surger Plate 15×15×5 3.7v 110khz Ultrasonic Beer Foamer Beer Bubbler Built In 1800mah Lithium Battery**Mrisata**£24.32**1.3★3 rev](https://www.amazon.co.uk/dp/B0CDGKB85T) [5**Guinness Draught Nitrosurge | 4.1% vol | 10x558ml Beer Cans | Perfect Pub Pour at Home | Match Day Beer | Celebrate the Football This Summer | Device Sold Separately**GUINNESS THE 1759**£13.47**4.4★404 rev](https://www.amazon.co.uk/dp/B0D4MM7KVY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Guinness 24 ABS Check-in Suitcase Lightweight Hard Shell Luggage with 360 Spinner Wheels Telescopic Handle & Built-in Combination Lock Durable 65cm Travel Case (Green)**GUINNESS THE 1759**£33.30**2 rev6mo ago](https://www.amazon.co.uk/dp/B0GH8J655K) [**Guinness Draught Nitrosurge | 4.1% vol | 10x558ml Beer Cans | Perfect Pub Pour at Home | Match Day Beer | Celebrate the Football This Summer | Device Sold Separately**GUINNESS THE 1759**£13.47**404 rev2y ago](https://www.amazon.co.uk/dp/B0D4MM7KVY) [**Mrisata Guinness Surger Guinness Surger Plate 15×15×5 3.7v 110khz Ultrasonic Beer Foamer Beer Bubbler Built In 1800mah Lithium Battery**Mrisata**£24.32**3 rev2y ago](https://www.amazon.co.uk/dp/B0CDGKB85T) [**Guinness Draught Nitrosurge Stout Beer | 4.1% vol | 4x558ml Cans | Perfect Pub Pour at Home | Match Day Beer | Celebrate the Football This Summer | Device Sold Separately**GUINNESS THE 1759**£6.18**991 rev3y ago](https://www.amazon.co.uk/dp/B0C5RX231R) [**Guinness Draught Nitrosurge Device | Use With Nitrosurge Stout Beer Cans | Perfect for Match Day | Celebrate the Football This Summer | Cans Sold Separately | Device Only**GUINNESS THE 1759**£18.61**3,094 rev4y ago](https://www.amazon.co.uk/dp/B09HR329BC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Guinness Mens BLK 59 STR Collar S/S Polo Shirt Black (Black Black) X-Large**GUINNESS THE 1759**£34.44**4.7★**▲ 621%**](https://www.amazon.co.uk/dp/B01MUF4YKX) [**Guinness 24 ABS Check-in Suitcase Lightweight Hard Shell Luggage with 360 Spinner Wheels Telescopic Handle & Built-in Combination Lock Durable 65cm Travel Case (Green)**GUINNESS THE 1759**£33.30**5.0★**▲ 619%**](https://www.amazon.co.uk/dp/B0GH8J655K) [**Mrisata Guinness Surger Guinness Surger Plate 15×15×5 3.7v 110khz Ultrasonic Beer Foamer Beer Bubbler Built In 1800mah Lithium Battery**Mrisata**£24.32**1.3★**▲ 390%**](https://www.amazon.co.uk/dp/B0CDGKB85T) [**Guinness Draught Nitrosurge Device | Use With Nitrosurge Stout Beer Cans | Perfect for Match Day | Celebrate the Football This Summer | Cans Sold Separately | Device Only**GUINNESS THE 1759**£18.61**4.6★**— 8%**](https://www.amazon.co.uk/dp/B09HR329BC) [**Guinness Draught Surger | 4.1% vol | 24 x 520ml Bottles | for Surger Unit | Sweet Malt Bitter Hops & Roasted Barley | Coffee & Chocolate Aromas**GUINNESS THE 1759**£51.80**4.5★**▼ 30%**](https://www.amazon.co.uk/dp/B00FU9BLKY)
**~~View all trending →~~**
## **What buyers say about guinness surger**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**23%
*“Christmas gift”*
**Advertised Vs Actual Product**16%
*“Does exactly as it is supposed to”*
**Quality-Overall**15%
*“feels well made”*
**Value For Money**8%
*“was definitely worth it”*
**Durability**8%
*“durable”*
**Ease Of Use**7%
*“Easy to use”*
**Size-Overall**7%
*“not too big”*
**Taste-Overall**6%
*“it tastes super creamy”*
**Design-Overall**3%
*“Looks great and classy”*
**Ease Of Cleaning**2%
*“easy to clean”*
### **What buyers complain about **
**Value For Money**23%
*“Sure it's expensive”*
**Functionality-Overall**18%
*“It doesnt work”*
**Durability**12%
*“Broke after 2 months”*
**Leak-Proof**12%
*“Leaks”*
**Quality-Overall**9%
*“the super charged cans are not so good”*
**Storage Temperature**6%
*“Must have been stored wrong”*
**Taste-Overall**6%
*“the beer didn't taste great”*
**Advertised Vs Actual Product**2%
*“Another marketing gimmick”*
### **Top return reasons **
**Size-Overall**40%
**Gap/Hole**20%
**Compatibility-Overall**20%
**Functionality-Overall**10%
**Quality-Overall**10%
## **Common questions**
- **Is guinness surger profitable to sell on Amazon United Kingdom?**
- The niche generates £292K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -40.7%. Flapen's verdict: Skip it (45/100).
- **How competitive is the guinness surger niche?**
- 3 brands and 38 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in guinness surger?**
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Durability. The return rate is 0.4%.
- **What does it cost to enter the guinness surger niche?**
- Listings span £6.18–£729.87; the average listing price is £103.08 (sweet spot $15–$100). The average incumbent carries 644 reviews — the moat a new listing must climb.
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