---
title: "Guinness Chocolate — £53K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/guinness-chocolate"
last_updated: "2026-07-31T19:23:33.475Z"
locale: en
meta:
description: "Niche score 48/100 · £53K/yr market · 51K searches/yr · £11.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £53K/yr market · 51K searches/yr · £11.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Guinness Chocolate — £53K/yr Amazon UK Niche (2026) - Flapen"
---
# **guinness chocolate**
**Skip it**
A small market ($53K/yr) — this niche doesn't clear our bar today.
Market size 13Growth 15Conversion 83Competition 32Returns 99Price range 55Avg price 45Brand share 24Review moat 95Quality gap 83
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****103.25**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****9.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£3.37–£29.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£11.41**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-20.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£53K**
£53K/yr · 51K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, guinness chocolate is a £53K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **guinness chocolate market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£46K–£57K**
- units × avg price
- **Conversion rate**
- **9.1%**
- **Avg BSR**
- **#532**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **19%**
- **Out of stock**
- **11.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **—flat
**Sellers**
**28**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**6%**
- GUINNESS THE 175942% - Lir31% - Sync'T7% - Deplenty6% - BEAMS INTERNATIONAL5% - Burmont's Speciality Gifts4% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -20.0% search growth over the last 90 days.
5K3KHoliday '24Spike '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 12.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/guinness-chocolate/trend)
## **Top guinness chocolate search terms**
- **guinness chocolate**35K/yr-22.6%8.7% conv. - **guinness chocolate gifts for men**5K/yr+11.4%10.3% conv. - **guinness chocolates**4K/yr-10.6%8.3% conv. - **guinness truffles**3K/yr-30.5%11.7% conv. - **guinness chocolate gifts**5K/yr-58.7%8.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/guinness-chocolate/search-terms)
## **Top guinness chocolate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£11K30%£16K40%£21K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Guinness Caramel Chocolate 90g**GUINNESS THE 1759**£5.25**4.4★341 rev](https://www.amazon.co.uk/dp/B007RBIU6G) [2**Guinness Mini Caramels Milk Chocolate Pouch 102g - 2024 New Packaging Perfect for Gifting**Lir**£8.05**4.3★69 rev](https://www.amazon.co.uk/dp/B0CXJ8W4Z9) [3**Guinness Truffles Tube 320g - New Packaging (Pack of 1)**Lir**£12.45**4.5★27 rev](https://www.amazon.co.uk/dp/B0CX9CPWQT) [4**Guiness Mini Pints - Dark and. White Chocolate with A Creamy Guinness. Beer Flavoured Centre - Luxuriously Creamy 82g**Sync'T**£9.82**4.3★63 rev](https://www.amazon.co.uk/dp/B08NV27VV4) [5**Guinness Dark Chocolate Truffles Can 125g**GUINNESS THE 1759**£10.13**4.2★103 rev](https://www.amazon.co.uk/dp/B09D414LZ9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Guinnesss Chocolate Lover Hamper Gift Box - Includes Guinness Dark Chocolate Bar - Pints & Caramel Chocolate**Soolar**£14.39**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H1DPL7TR) [**Guinness Official Leather Wallet Gift Set for Men RFID Blocking Bifold Wallet & Metal Keyring Bottle Opener Genuine Leather White Stitch Gift Box**GUINNESS THE 1759**£9.21**0 rev5mo ago](https://www.amazon.co.uk/dp/B0GPXB42PS) [**Guinnesss Chocolate Lover Hamper Gift Box - Includes Guinness Dark Chocolate Bar - Pints & Caramel Chocolate**Deplenty**£16.47**1 rev5mo ago](https://www.amazon.co.uk/dp/B0GLQS5Y5J) [**Guinness - Black Tin of Luxury Sea Salt Caramel Fudge - With the Taste of Guinness**GUINNESS THE 1759**£9.22**4 rev1y ago](https://www.amazon.co.uk/dp/B0FC341KJJ) [**Guinness - White Tin of Luxury Fudge - Flying Toucan**GUINNESS THE 1759**£8.75**0 rev1y ago](https://www.amazon.co.uk/dp/B0FC2WFWX1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Guinnesss Chocolate Lover Hamper Gift Box - Includes Guinness Dark Chocolate Bar - Pints & Caramel Chocolate**Soolar**£14.39**0.0★**▲ 616%**](https://www.amazon.co.uk/dp/B0H1DPL7TR) [**Guinness Official Leather Wallet Gift Set for Men RFID Blocking Bifold Wallet & Metal Keyring Bottle Opener Genuine Leather White Stitch Gift Box**GUINNESS THE 1759**£9.21**0.0★**▲ 484%**](https://www.amazon.co.uk/dp/B0GPXB42PS) [**Guinnesss Chocolate Lover Hamper Gift Box - Includes Guinness Dark Chocolate Bar - Pints & Caramel Chocolate**Deplenty**£16.47**1.0★**▲ 136%**](https://www.amazon.co.uk/dp/B0GLQS5Y5J) [**Guinness Mini Caramels Milk Chocolate Pouch 102g - 2024 New Packaging Perfect for Gifting**Lir**£8.05**4.3★**▲ 88%**](https://www.amazon.co.uk/dp/B0CXJ8W4Z9) [**Guinness - Black Tin of Luxury Sea Salt Caramel Fudge - With the Taste of Guinness**GUINNESS THE 1759**£9.22**4.7★**▲ 75%**](https://www.amazon.co.uk/dp/B0FC341KJJ)
**~~View all trending →~~**
## **What buyers say about guinness chocolate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**44%
*“Really tasty coffee”*
**Quality-Overall**13%
*“Excellent product”*
**Gifting Purpose**10%
*“Was a much loved gift”*
**Flavor**9%
*“very nice flavour”*
**Caffeine Content**7%
*“It's nice coffee”*
**Size-Overall**5%
*“Fits the job xxx”*
**Smell**3%
*“the scent it gave of tysm”*
**Soft Feel**3%
*“Really smooth chocolate overtones”*
**Blend/Ratio**1%
*“bold blend when used in a Moka pod”*
### **What buyers complain about **
**Value For Money**44%
*“expensive”*
**Taste-Overall**19%
*“Doesn't taste like Guiness”*
**Storage Temperature**14%
*“Completely melted”*
## **Common questions**
- **Is guinness chocolate profitable to sell on Amazon United Kingdom?**
- The niche generates £53K/yr across 16 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -20.0%. Flapen's verdict: Skip it (48/100).
- **How competitive is the guinness chocolate niche?**
- 9 brands and 28 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in guinness chocolate?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Storage Temperature. The return rate is 0.3%.
- **When does demand for guinness chocolate peak?**
- Demand peaks in Nov–Dec; the busiest month runs 12.4× the quietest.
- **What does it cost to enter the guinness chocolate niche?**
- Listings span £3.37–£29.11; the average listing price is £11.41 (sweet spot $15–$100). The average incumbent carries 103 reviews — the moat a new listing must climb.
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