---
title: "Guarana — £38K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/guarana"
last_updated: "2026-07-31T19:22:34.925Z"
locale: en
meta:
description: "Niche score 41/100 · £38K/yr market · 46K searches/yr · £12.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £38K/yr market · 46K searches/yr · £12.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Guarana — £38K/yr Amazon UK Niche (2026) - Flapen"
---
# **guarana**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 9Growth 63Conversion 70Competition 9Returns 100Price range 36Avg price 57Brand share 0Review moat 75Quality gap 33
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****490.63**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+40.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Good****£12.80**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£7.21–£19.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£38K**
£38K/yr · 46K searches
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, guarana is a £38K/yr Amazon United Kingdom market (46K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **guarana market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **£32K–£38K**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#305**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **5.7%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- Guaraná ANTARCTICA72% - WeightWorld10% - ALPHA017% - Poiget7% - Kactus4%
## **Top guarana search terms**
- **guarana**22K/yr+19.1%4.6% conv. - **guarana antarctica**14K/yr+105.8%6.1% conv. - **guarana drink**7K/yr+31.9%4.4% conv. - **guarana capsules**3K/yr-20.3%9.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/guarana/search-terms)
## **Top guarana products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£6K30%£11K45%£17K60%£23K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Guaraná Antarctica Original Soft Drink The Brazilian Original Guaraná Soft Drink 330 ml Can | Guaraná Soda (Pack of 24)**Guaraná ANTARCTICA**£18.80**4.7★526 rev](https://www.amazon.co.uk/dp/B0041K7TOU) [2**Guaraná Antarctica Zero The Brazilian Original Guaraná Soft Drink Sugar-Free 330ml Can | Guaraná Soda (Pack of 24)**Guaraná ANTARCTICA**£19.43**4.2★16 rev](https://www.amazon.co.uk/dp/B0FXGDY8Z5) [3**Guarana Capsules 4800mg - Caffeine Pills - 180 Capsules (3 Months Supply) - Rich in Bioactive Compounds - Travel-Friendly GMP-Approved & Vegan-Friendly Caffeine Supplements - Made in the UK**WeightWorld**£9.41**4.3★2,746 rev](https://www.amazon.co.uk/dp/B01MTQVUQQ) [4**Guaraná Antarctica Original Soft Drink The Brazilian Original Guaraná Soft Drink 330 ml Can | Guaraná Soda (6 Pack)**Guaraná ANTARCTICA**£11.19**4.7★526 rev](https://www.amazon.co.uk/dp/B07YQG4KTM) [5**Guaraná Antarctica 6 cans**Poiget**£13.82**4.6★23 rev](https://www.amazon.co.uk/dp/B00D69623G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Guaraná Antarctica Zero The Brazilian Original Guaraná Soft Drink Sugar-Free 330ml Can | Guaraná Soda (Pack of 24)**Guaraná ANTARCTICA**£19.43**16 rev9mo ago](https://www.amazon.co.uk/dp/B0FXGDY8Z5) [**Guaraná Antarctica Original Soft Drink The Brazilian Original Guaraná Soft Drink 330 ml Can | Guaraná Soda (6 Pack)**Guaraná ANTARCTICA**£11.19**526 rev9mo ago](https://www.amazon.co.uk/dp/B07YQG4KTM) [**6x Brazilian Fizzy Drink Guaraná Can 330ml The Taste of Brazil in Every Sip | Brazilian Guaraná Fizzy Drink | Vibrant energy and tropical flavour of Brazil**Kactus**£14.02**8 rev9mo ago](https://www.amazon.co.uk/dp/B0FVT5WKSD) [**Guarana Capsules 4800mg - Caffeine Pills - 180 Capsules (3 Months Supply) - Rich in Bioactive Compounds - Travel-Friendly GMP-Approved & Vegan-Friendly Caffeine Supplements - Made in the UK**WeightWorld**£9.41**2,746 rev4y ago](https://www.amazon.co.uk/dp/B01MTQVUQQ) [**Guaraná Antarctica 6 cans**Poiget**£13.82**23 rev5y ago](https://www.amazon.co.uk/dp/B00D69623G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Guaraná Antarctica Original Soft Drink The Brazilian Original Guaraná Soft Drink 330 ml Can | Guaraná Soda (Pack of 24)**Guaraná ANTARCTICA**£18.80**4.7★**▲ 88%**](https://www.amazon.co.uk/dp/B0041K7TOU) [**Guarana Extract 7500mg Standardised 22% Caffeine (110mg per Serving) 90 Vegan Capsules Energy Supplement Natural Source of Caffeine By Alpha01**ALPHA01**£8.54**4.8★**▲ 76%**](https://www.amazon.co.uk/dp/B0DHQYYZ1S) [**Guaraná Antarctica Zero The Brazilian Original Guaraná Soft Drink Sugar-Free 330ml Can | Guaraná Soda (Pack of 24)**Guaraná ANTARCTICA**£19.43**4.2★**▲ 62%**](https://www.amazon.co.uk/dp/B0FXGDY8Z5) [**Guaraná Antarctica Original Soft Drink The Brazilian Original Guaraná Soft Drink 330 ml Can | Guaraná Soda (6 Pack)**Guaraná ANTARCTICA**£11.19**4.7★**— 7%**](https://www.amazon.co.uk/dp/B07YQG4KTM) [**6x Brazilian Fizzy Drink Guaraná Can 330ml The Taste of Brazil in Every Sip | Brazilian Guaraná Fizzy Drink | Vibrant energy and tropical flavour of Brazil**Kactus**£14.02**5.0★**▼ 16%**](https://www.amazon.co.uk/dp/B0FVT5WKSD)
**~~View all trending →~~**
## **What buyers say about guarana**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Alcohol Flavor**16%
*“Great Drink”*
**Taste-Overall**15%
*“Like the refreshing taste”*
**Quality-Overall**6%
*“Very Good Quality & Super Potent Guarana”*
**Value For Money**6%
*“I think it's great value for money”*
**Freshness**6%
*“So refreshing”*
**Energy Level**5%
*“I do find that they help me with my energy”*
**Sweetness**4%
*“Not too sweet or too carbonated, refreshing”*
**Efficiency**4%
*“It works”*
**Stress/Anxiety**4%
*“I take 2 every now and then and they stop the tiredness”*
**Artificial Sweeteners**4%
*“Good to have sugar free too”*
### **What buyers complain about **
**Value For Money**16%
*“What a complete waste of money that was”*
**Taste-Overall**11%
*“its a weird taste”*
**Functionality-Overall**9%
*“especially as Im on ADHD meds that arent very effective”*
**Size-Overall**5%
*“They are fairly big capsules”*
**Energy Level**5%
*“Its not an energy boost”*
## **Common questions**
- **Is guarana profitable to sell on Amazon United Kingdom?**
- The niche generates £38K/yr across 8 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +40.0%. Flapen's verdict: Skip it (41/100).
- **How competitive is the guarana niche?**
- 5 brands and 11 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in guarana?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Functionality-Overall. The return rate is 0.0%.
- **What does it cost to enter the guarana niche?**
- Listings span £7.21–£19.43; the average listing price is £12.80 (sweet spot $15–$100). The average incumbent carries 491 reviews — the moat a new listing must climb.
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