---
title: "Guajillo Chillies — £81K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/guajillo-chillies"
last_updated: "2026-07-31T21:06:06.144Z"
locale: en
meta:
description: "Niche score 38/100 · £81K/yr market · 41K searches/yr · £12.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £81K/yr market · 41K searches/yr · £12.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Guajillo Chillies — £81K/yr Amazon UK Niche (2026) - Flapen"
---
# **guajillo chillies**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 20Growth 7Conversion 97Competition 20Returns 100Price range 34Avg price 55Brand share 4Review moat 92Quality gap 19
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****169.07**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£12.56**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£5.18–£19.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£81K**
£81K/yr · 41K searches
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-36.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, guajillo chillies is a £81K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **guajillo chillies market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£75K–£100K**
- units × avg price
- **Conversion rate**
- **15.7%**
- **Avg BSR**
- **#73**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **93%**
- **Out of stock**
- **5.9%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**2%**
- Bub44% - ABL Supplies22% - Tajin16% - Cultura Del Chile14% - JD2% - CHILLIESontheWEB2% - Open — no brand owns it (1 brand, 2%)
## **Demand**
Weekly Amazon search volume, last 22 weeks — -36.6% search growth over the last 90 days.
700500Spike '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/grocery/guajillo-chillies/trend)
## **Top guajillo chillies search terms**
- **guajillo chillies**17K/yr-36.0%16.8% conv. - **mexican chillies**12K/yr-27.3%9.0% conv. - **birria chillies**6K/yr-35.9%9.9% conv. - **guajillo chillies dried**6K/yr-53.1%18.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/guajillo-chillies/search-terms)
## **Top guajillo chillies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£16K30%£24K40%£32K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BUB Mexican Chilli Kit | Tajín Ancho & Guajillo Chillies | Recipe Guide**Bub**£9.46**4.8★233 rev](https://www.amazon.co.uk/dp/B0DBMFFR8H) [2**Tajin Mexican Dried Chillies Set | 1 x Guajillo Chillies 75g 1 x Ancho Chilli 75 1 x Arbol Chillies 75 1 x Pasilla Chilli 75g**ABL Supplies**£19.50**4.6★76 rev](https://www.amazon.co.uk/dp/B098NWY23G) [3**Tajin Dried Guajillo Chillies 75g - Authentic Mexican Whole Chili Seco**Tajin**£6.01**4.7★912 rev](https://www.amazon.co.uk/dp/B07VFVQ2ZD) [4**BUB Mexican Chilli Kit | Tajín Chillies & Chipotle | Recipe Guide**Bub**£13.20**4.8★233 rev](https://www.amazon.co.uk/dp/B0DBMW56ST) [5**BUB Mexican Dried Chilli Kit | Tajín Chillies & Recipe Guide**Bub**£17.91**4.8★233 rev](https://www.amazon.co.uk/dp/B0DBMZ8MJJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tajin Mexican Dried Chillies Set Guajillo Ancho Arbol Pasilla 75g each | Tajin Sachet | Authentic Mexican Flavours | Chillies for Birria Sauces Marinades & Spice Blends | Pack of 5**JD**£15.49**4 rev8mo ago](https://www.amazon.co.uk/dp/B0G1YSXYP1) [**Mexican Chilli Bundle - 3-Pack of 75g Cultura Del Chile Dried Chillies: Ancho Guajillo & La Costena Chipotle in Adobo 199g - Authentic Mexican Flavours**Cultura Del Chile**£13.05**17 rev10mo ago](https://www.amazon.co.uk/dp/B0FQ6625BP) [**Mexican Whole Dried Chilli Bundle. Guajillo 75g and Ancho 75g (150g Total) - All Natural Mild to Medium Heat for Authentic Mexican Taste. Great for Birria Tacos Mole Tamales and Salsa**Cultura Del Chile**£9.09**86 rev1y ago](https://www.amazon.co.uk/dp/B0FDBN4ML1) [**Guajillo Whole Dried Chillies 75g - All Natural Mild to Medium Heat with Bold Smoky Flavour for Authentic Mexican Taste. Great for Birria Tacos Mole Tamales and Salsa.**Cultura Del Chile**£5.18**124 rev1y ago](https://www.amazon.co.uk/dp/B0FDBF2VGN) [**Mexican Whole Dried Chilli Bundle. Ancho Guajillo Arbol and Pasilla (300g Total). All Natural Staple Chillies for Authentic Mexican Taste. Great for Birria Tacos Mole Tamales and Salsa**Cultura Del Chile**£16.93**88 rev1y ago](https://www.amazon.co.uk/dp/B0FDBMS8P3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tajin Mexican Dried Chillies Set Guajillo Ancho Arbol Pasilla 75g each | Tajin Sachet | Authentic Mexican Flavours | Chillies for Birria Sauces Marinades & Spice Blends | Pack of 5**JD**£15.49**5.0★**▲ 89%**](https://www.amazon.co.uk/dp/B0G1YSXYP1) [**BUB Mexican Chilli Kit | Tajín Chillies & Chipotle | Recipe Guide**Bub**£13.20**4.8★**▲ 48%**](https://www.amazon.co.uk/dp/B0DBMW56ST) [**Mexican Chilli Bundle - 3-Pack of 75g Cultura Del Chile Dried Chillies: Ancho Guajillo & La Costena Chipotle in Adobo 199g - Authentic Mexican Flavours**Cultura Del Chile**£13.05**4.8★**▲ 37%**](https://www.amazon.co.uk/dp/B0FQ6625BP) [**Birria Bomb - Authentic Mexican Birria Tacos Flavour Bomb - Easy to Use with Beef or Protein - Vegan & Gluten Free - 2 x 62g Bombs - Great British Food Awards 2025**Flavour Bombs**£10.02**4.2★**▲ 33%**](https://www.amazon.co.uk/dp/B0DK9NR2W6) [**Mexican Whole Dried Chilli Bundle. Guajillo 75g and Ancho 75g (150g Total) - All Natural Mild to Medium Heat for Authentic Mexican Taste. Great for Birria Tacos Mole Tamales and Salsa**Cultura Del Chile**£9.09**4.5★**▲ 32%**](https://www.amazon.co.uk/dp/B0FDBN4ML1)
**~~View all trending →~~**
## **What buyers say about guajillo chillies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Spiciness**23%
*“a good mix of both spicy”*
**Quality-Overall**20%
*“What incredible produce”*
**Taste-Overall**19%
*“Great to have as i love to mexican”*
**Flavor**14%
*“Deep flavours”*
**Advertised Vs Actual Product**6%
*“As expected”*
**Cooking Instructions**5%
*“Superb, perfect for beef Birra tacos”*
**Moist/Dry**4%
*“Nice dried chillies, large and moderately mild”*
**Ingredients-Overall**2%
*“An excellent product which I shall be buying several times a year. we eat a lot of chilli in our hoyse”*
**Blend/Ratio**1%
*“a good mix of both spicy”*
### **What buyers complain about **
**Value For Money**29%
*“but quite expensive”*
**Taste-Overall**14%
*“Not as tasty as we had hoped after watching Dragons Den”*
**Quality-Overall**14%
*“probably why they weren't great”*
**Moist/Dry**7%
*“Dried Peppers”*
**Dilute/Watery**7%
*“found them watery”*
## **Common questions**
- **Is guajillo chillies profitable to sell on Amazon United Kingdom?**
- The niche generates £81K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -36.6%. Flapen's verdict: Skip it (38/100).
- **How competitive is the guajillo chillies niche?**
- 7 brands and 13 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in guajillo chillies?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Quality-Overall. The return rate is 0.1%.
- **What does it cost to enter the guajillo chillies niche?**
- Listings span £5.18–£19.98; the average listing price is £12.56 (sweet spot $15–$100). The average incumbent carries 169 reviews — the moat a new listing must climb.
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