---
title: "Ground Flaxseed — £274K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/ground-flaxseed"
last_updated: "2026-07-31T20:16:40.335Z"
locale: en
meta:
description: "Niche score 46/100 · £274K/yr market · 217K searches/yr · £8.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £274K/yr market · 217K searches/yr · £8.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ground Flaxseed — £274K/yr Amazon UK Niche (2026) - Flapen"
---
# **ground flaxseed**
**Skip it**
Prices mostly outside the sweet spot ($3.93–$12.51) — this niche doesn't clear our bar today.
Market size 50Growth 21Conversion 97Competition 39Returns 100Price range 0Avg price 23Brand share 32Review moat 66Quality gap 24
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****858.55**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£274K**
£274K/yr · 217K searches
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£8.13**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-8.6%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£3.93–£12.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, ground flaxseed is a £274K/yr Amazon United Kingdom market (217K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ground flaxseed market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£244K–£325K**
- units × avg price
- **Conversion rate**
- **15.6%**
- **Avg BSR**
- **#73**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**10%**
- Trend Organic25% - Nature's Balance24% - Wholefood Earth16% - Linwoods12% - PURIMA9% - Dhillons Flour Mill5% - Open — no brand owns it (3 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.6% search growth over the last 90 days.
6K4KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/ground-flaxseed/trend)
## **Top ground flaxseed search terms**
- **ground flaxseed**61K/yr-9.4%14.4% conv. - **flaxseed milled**33K/yr+18.3%13.9% conv. - **milled flaxseed**37K/yr-13.7%14.4% conv. - **flax seeds ground**20K/yr-16.5%10.9% conv. - **ground flax seeds**12K/yr-29.4%12.9% conv. - **flaxseed ground**9K/yr-22.2%13.2% conv. - **flaxseed powder**11K/yr-25.5%7.5% conv. - **milled flax seeds**7K/yr-3.6%10.6% conv. - **ground flaxseed organic**7K/yr+21.6%16.5% conv. - **organic ground flaxseed**4K/yr+3.0%16.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/ground-flaxseed/search-terms)
## **Top ground flaxseed products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£14K10%£27K15%£41K20%£55K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Natures Balance Organic Milled Flaxseed 1kg - Gluten Free High Fibre Ground Linseed Flax Seed Powder**Nature's Balance**£9.10**4.6★571 rev](https://www.amazon.co.uk/dp/B0CYHKWVRY) [2**Wholefood Earth Organic Ground Flaxseed Milled 1 kg for Digestibility & Heart Health**Wholefood Earth**£9.14**4.6★2,702 rev](https://www.amazon.co.uk/dp/B06XFHD4W8) [3**Trend Organic Ground Flaxseed (Golden) 1kg-Milled Linseed Seeds High in Protein Rich in Fibre and Omega-3s Certified Organic Vegan GMO-Free No Additives No Preservatives Raw**Trend Organic**£9.95**4.7★430 rev](https://www.amazon.co.uk/dp/B0CW7HCJY2) [4**Milled Flaxseed 1kg Ground Flaxseeds Linseed Powder Flour Flax Lin seeds Meal Finely Cold Mill Powdered Grind Linseeds Natural For Eating Bulk High Fibre Protein Raw Baking Cooking Breakfast PURIMA**PURIMA**£7.07**4.6★70 rev](https://www.amazon.co.uk/dp/B0GSPC7R8D) [5**Trend Organic Ground Flaxseed (Brown) Milled Linseed Seeds High in Protein Rich in Fibre and Omega-3s Certified Organic Vegan GMO-Free No Additives No Preservatives Raw Whole Seeds 1kg**Trend Organic**£9.95**4.7★528 rev](https://www.amazon.co.uk/dp/B0CNY5YXP9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Milled Flaxseed 1kg Ground Flaxseeds Linseed Powder Flour Flax Lin seeds Meal Finely Cold Mill Powdered Grind Linseeds Natural For Eating Bulk High Fibre Protein Raw Baking Cooking Breakfast PURIMA**PURIMA**£7.07**70 rev4mo ago](https://www.amazon.co.uk/dp/B0GSPC7R8D) [**Trend Organic Ground Flaxseed (Brown) 250g-Milled Linseed Seeds High in Protein Rich in Fibre and Omega-3s Certified Organic Vegan GMO-Free No Additives No Preservatives Raw**Trend Organic**£7.02**528 rev10mo ago](https://www.amazon.co.uk/dp/B0FRNQS5ZC) [**Natures Balance Organic Milled Brown Flaxseed 500g - Gluten Free High Fibre Ground Linseed Flax Seed Powder**Nature's Balance**£7.14**60 rev1y ago](https://www.amazon.co.uk/dp/B0DP5JHRRX) [**Dhillons Flour Mill Chia seeds Flaxseeds Pumpkin Seeds Milled Mix 250g | Milled seeds offer better absorption of nutrients by the body compared to whole seeds |**Dhillons Flour Mill**£7.01**106 rev1y ago](https://www.amazon.co.uk/dp/B0BQFXHCTR) [**Trend Organic Ground Flaxseed (Brown) Milled Linseed Seeds High in Protein Rich in Fibre and Omega-3s Certified Organic Vegan GMO-Free No Additives No Preservatives Raw Whole Seeds 1kg**Trend Organic**£9.95**528 rev2y ago](https://www.amazon.co.uk/dp/B0CNY5YXP9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Milled Flaxseed 1kg Ground Flaxseeds Linseed Powder Flour Flax Lin seeds Meal Finely Cold Mill Powdered Grind Linseeds Natural For Eating Bulk High Fibre Protein Raw Baking Cooking Breakfast PURIMA**PURIMA**£7.07**4.6★**▲ 217%**](https://www.amazon.co.uk/dp/B0GSPC7R8D) [**Trend Organic Ground Flaxseed (Brown) 250g-Milled Linseed Seeds High in Protein Rich in Fibre and Omega-3s Certified Organic Vegan GMO-Free No Additives No Preservatives Raw**Trend Organic**£7.02**4.7★**▲ 154%**](https://www.amazon.co.uk/dp/B0FRNQS5ZC) [**Organic Brown Flaxseed High Fiber Omega-3s Non-GMO 100% Natural Vegan No Additives or Preservatives Superfood Thames Organic (100g)**Thames Organic**£5.56**4.6★**▲ 87%**](https://www.amazon.co.uk/dp/B08W3PF7VX) [**Trend Organic Ground Flaxseed (Golden) 1kg-Milled Linseed Seeds High in Protein Rich in Fibre and Omega-3s Certified Organic Vegan GMO-Free No Additives No Preservatives Raw**Trend Organic**£9.95**4.7★**▲ 73%**](https://www.amazon.co.uk/dp/B0CW7HCJY2) [**Natures Balance Organic Milled Brown Flaxseed 500g - Gluten Free High Fibre Ground Linseed Flax Seed Powder**Nature's Balance**£7.14**4.6★**▲ 49%**](https://www.amazon.co.uk/dp/B0DP5JHRRX)
**~~View all trending →~~**
## **What buyers say about ground flaxseed**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“The quality of milling looks good”*
**Value For Money**17%
*“Good value for money”*
**Taste-Overall**12%
*“The bread tastes great so it does it job”*
**Nutritional Content**9%
*“Good quality and Nutritional”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Health Benefits-Overall**4%
*“Nice and healthy and delivered always super quick”*
**Flavor**3%
*“has a mild flavour that doesnt overpower anything”*
**Baking**2%
*“It can be easily used in a variety of ways from breakfast smoothies to baking”*
**Freshness**2%
*“Nice and fresh”*
**Ease Of Use**2%
*“easy to use”*
### **What buyers complain about **
**Bitter**18%
*“Sooo bitter”*
**Powdered/Crumbled**11%
*“the latest bag I brought was hardly milled”*
**Texture/Consistency-Overall**8%
*“not ideal for adding to my breakfast bowl because of the floury texture it has”*
**Taste-Overall**5%
*“there's a distinct bitterness in the oily aftertaste”*
**Quality-Overall**5%
*“Wouldn't buy again as far better product”*
**Indigestion**5%
*“It's causing diarrhoea”*
**Nutritional Content**5%
*“Very low fibre content”*
**Stale/Rotten/Spoiled**3%
*“I wasnt sure about freshness”*
**Ingredients-Overall**3%
*“Also on inspection there is only 2.4 grams of fibre per 100g which suggests low quality ingredients”*
**Recycle/Reuse**2%
*“While functional, its not resealable, which makes storage a bit inconvenience”*
## **Common questions**
- **Is ground flaxseed profitable to sell on Amazon United Kingdom?**
- The niche generates £274K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.6%. Flapen's verdict: Skip it (46/100).
- **How competitive is the ground flaxseed niche?**
- 9 brands and 22 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in ground flaxseed?**
- Top complaints mined from reviews: Bitter, Powdered/Crumbled, Texture/Consistency-Overall. The return rate is 0.0%.
- **When does demand for ground flaxseed peak?**
- Demand peaks in Jan–Feb; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the ground flaxseed niche?**
- Listings span £3.93–£12.51; the average listing price is £8.13 (sweet spot $15–$100). The average incumbent carries 859 reviews — the moat a new listing must climb.
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