---
title: "Ground Coffee — £1.8M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/ground-coffee"
last_updated: "2026-07-31T06:30:58.785Z"
locale: en
meta:
description: "Niche score 64/100 · £1.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 64/100 · £1.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Ground Coffee — £1.8M/yr Amazon UK Niche (2026) - Flapen"
---
# **ground coffee**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 91Growth 18Conversion 86Competition 78Returns 100Price range 71Avg price 54Brand share 34Review moat 49Quality gap 47
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Great****£1.8M**
£1.8M/yr · 1.5M searches
**Conversion**
**Great****9.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Price range**
**Good****£2.89–£45.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£12.50**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****1,587.02**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-14.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, ground coffee is a £1.8M/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Dec. Verdict: Worth a look — 64/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ground coffee market data**
- **Units sold / yr**
- **100K–125K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£1.3M–£1.6M**
- units × avg price
- **Conversion rate**
- **9.8%**
- **Avg BSR**
- **#127**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **52%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**15 **▼falling
**Sellers**
**133**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**37%**
Top 20: 76%
**Open market**
**11%**
- by Amazon35% - Lavazza28% - illy13% - Grumpy Mule5% - Café Direct4% - Morrisons4% - Open — no brand owns it (9 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -14.7% search growth over the last 90 days.
50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25 seasonDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/ground-coffee/trend)
## **Top ground coffee search terms**
- **ground coffee**684K/yr-9.9%5.6% conv. - **lavazza coffee ground**187K/yr-18.8%9.3% conv. - **coffee ground**168K/yr-16.8%8.0% conv. - **filter coffee**127K/yr-21.0%5.6% conv. - **ground coffee for cafetiere**81K/yr-12.5%7.0% conv. - **coffee grounds**38K/yr-19.1%5.6% conv. - **lavazza ground coffee**26K/yr-21.1%6.4% conv. - **ground coffee medium roast**18K/yr-30.9%3.5% conv. - **cafetiere coffee**23K/yr-18.8%6.4% conv. - **coffee for cafetiere**19K/yr-9.6%6.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/ground-coffee/search-terms)
## **Top ground coffee products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£54K6%£107K9%£161K12%£214K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**by Amazon Espresso Crema Ground Coffee 500g (2 x 250g) - Rainforest Alliance Certified**by Amazon**£6.95**4.3★2,305 rev](https://www.amazon.co.uk/dp/B08WSMTJDK) [2**illy Classico Ground Coffee Medium Roast 100% Arabica Suitable for Espresso Moka Pot Cafetiere & Filter Coffee 250g Tin**illy**£5.78**4.6★6,852 rev](https://www.amazon.co.uk/dp/B07FSR1VB3) [3**Lavazza Qualità Rossa Ground Coffee 12 Packs of 250 g**Lavazza**£45.26**4.7★6,543 rev](https://www.amazon.co.uk/dp/B00DX4SAHK) [4**Lavazza Qualità Rossa Ground Coffee Medium Roast 250 g Each 2-Pack**Lavazza**£10.73**4.6★1,663 rev](https://www.amazon.co.uk/dp/B01G8LAJ28) [5**by Amazon Ground Coffee Caffè Intenso Light Roast 1kg (4 Packs of 250g) - Rainforest Alliance Certified**by Amazon**£12.85**4.4★4,999 rev](https://www.amazon.co.uk/dp/B07CTT5VLT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**by Amazon Coffee Classic 100% Arabica Ground Roasted Coffee Medium Roast 500 g (1 Pack of 500 gms)- Rainforest Alliance Certified**by Amazon**£5.82**1,533 rev8mo ago](https://www.amazon.co.uk/dp/B09G369GXZ) [**by Amazon House Blend Gold Roast And Ground Coffee 100% Arabica Strength 3 Medium 250g**by Amazon**£3.95**1,533 rev8mo ago](https://www.amazon.co.uk/dp/B0F1NG8G2D) [**by Amazon Forte Ground Coffee Italian Inspired Roast Strength No. 5 - Strong 250g**by Amazon**£3.97**267 rev8mo ago](https://www.amazon.co.uk/dp/B0F1NGZBNM) [**by Amazon Ground Coffee Espresso Crema Light Roasting Granules 500g - Rainforest Alliance Certification**by Amazon**£5.66**366 rev1y ago](https://www.amazon.co.uk/dp/B0DGLV7NG3) [**Grumpy Mule Kick-Ass House Blend Ground Coffee with notes of Caramel and Milk Chocolate 200g**Grumpy Mule**£5.61**174 rev1y ago](https://www.amazon.co.uk/dp/B0DKDF56TK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**by Amazon Coffee Classic 100% Arabica Ground Roasted Coffee Medium Roast 500 g (1 Pack of 500 gms)- Rainforest Alliance Certified**by Amazon**£5.82**4.4★**▲ 133%**](https://www.amazon.co.uk/dp/B09G369GXZ) [**Skull Crusher Coffee - Worlds Strongest High Caffeine Coffee - Premium Full-Bodied Dark Roast Rainforest Alliance Certified Coffee - 500g (500g Ground)**Skull Crusher Coffee**£18.66**4.3★**▲ 82%**](https://www.amazon.co.uk/dp/B08HM6C6T7) [**by Amazon Forte Ground Coffee Italian Inspired Roast Strength No. 5 - Strong 250g**by Amazon**£3.97**4.3★**▲ 56%**](https://www.amazon.co.uk/dp/B0F1NGZBNM) [**by Amazon Ground Coffee Espresso Crema Medium Roast 250 g Pack of 4 - Rainforest Alliance Certified**by Amazon**£13.11**4.4★**▲ 47%**](https://www.amazon.co.uk/dp/B07CTSZXSX) [**Cafedirect Machu Picchu Organic Ground Coffee 200 g**Café Direct**£4.72**4.6★**▲ 39%**](https://www.amazon.co.uk/dp/B01CUDI3R6)
**~~View all trending →~~**
## **What buyers say about ground coffee**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**32%
*“Delicious coffee”*
**Value For Money**15%
*“Excellent value”*
**Caffeine Content**14%
*“Good texture and perfect caffeine content”*
**Flavor**11%
*“Good smoothly flavour”*
**Quality-Overall**9%
*“its affordable for the quality”*
**Smell**4%
*“Good aroma”*
**Blend/Ratio**2%
*“so being able to enjoy their House Blend at home feels like such a treat”*
**Soft Feel**2%
*“smoothness that just to my liking”*
**Advertised Vs Actual Product**1%
*“Item arrived as described”*
**Freshness**1%
*“It is fresh”*
### **What buyers complain about **
**Taste-Overall**27%
*“Disappointing taste”*
**Bitter**9%
*“Very bitter”*
**Strength**6%
*“No strength”*
**Flavor**6%
*“Not massively flavourful”*
**Value For Money**6%
*“Waste of money”*
**Caffeine Content**5%
*“poor coffee weak”*
**Quality-Overall**4%
*“the most recent bag was of completely different quality and not good”*
**Smell**3%
*“Does not taste or smell like coffee”*
**Stale/Rotten/Spoiled**3%
*“Vacuum pack defective Coffee is stale”*
**Size-Overall**2%
*“Package is smaller than seperately purchased packages of the same 250g claim”*
## **Common questions**
- **Is ground coffee profitable to sell on Amazon United Kingdom?**
- The niche generates £1.8M/yr across 50 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -14.7%. Flapen's verdict: Worth a look (64/100).
- **How competitive is the ground coffee niche?**
- 15 brands and 133 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in ground coffee?**
- Top complaints mined from reviews: Taste-Overall, Bitter, Strength. The return rate is 0.1%.
- **When does demand for ground coffee peak?**
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the ground coffee niche?**
- Listings span £2.89–£45.26; the average listing price is £12.50 (sweet spot $15–$100). The average incumbent carries 1,587 reviews — the moat a new listing must climb.
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