---
title: "Ground Coffee for Espresso Machines — £793K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/ground-coffee-for-espresso-machines"
last_updated: "2026-07-31T19:35:46.565Z"
locale: en
meta:
description: "Niche score 52/100 · £793K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £793K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Ground Coffee for Espresso Machines — £793K/yr Amazon UK Niche (2026) - Flapen"
---
# **ground coffee for espresso machines**
**Worth a look**
Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 73Growth 16Conversion 97Competition 38Returns 100Price range 83Avg price 92Brand share 0Review moat 47Quality gap 23
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£21.75**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£4.95–£69.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****£793K**
£793K/yr · 249K searches
**Review moat**
**Okay****1,774.46**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-18.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, ground coffee for espresso machines is a £793K/yr Amazon United Kingdom market (249K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ground coffee for espresso machines market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **£435K–£544K**
- units × avg price
- **Conversion rate**
- **14.6%**
- **Avg BSR**
- **#80**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **▼falling
**Sellers**
**63**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 97%
**Open market**
**0%**
- Lavazza99% - by Amazon1%
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — -18.6% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Apr · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/ground-coffee-for-espresso-machines/trend)
## **Top ground coffee for espresso machines search terms**
- **lavazza coffee ground**187K/yr-18.8%10.1% conv. - **lavazza ground coffee**26K/yr-21.1%7.3% conv. - **italian ground coffee**7K/yr-14.5%0.9% conv. - **ground coffee for moka pot**7K/yr+5.3%3.6% conv. - **lavazza rossa ground coffee**10K/yr-35.3%14.2% conv. - **ground coffee lavazza**7K/yr-6.1%7.7% conv. - **coffee lavazza ground**4K/yr-1.6%11.1% conv. - **lavazza rossa coffee ground**1K/yr-39.6%5.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/ground-coffee-for-espresso-machines/search-terms)
## **Top ground coffee for espresso machines products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£40K10%£79K15%£119K20%£159K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lavazza Qualità Rossa Ground Coffee 12 Packs of 250 g**Lavazza**£45.26**4.7★6,543 rev](https://www.amazon.co.uk/dp/B00DX4SAHK) [2**Lavazza Qualità Rossa Ground Coffee Medium Roast 250 g Each 2-Pack**Lavazza**£10.73**4.6★1,663 rev](https://www.amazon.co.uk/dp/B01G8LAJ28) [3**Lavazza Qualità Rossa Ground Coffee 6 x 250 g Ideal for Moka Pots with Aromatic Notes of Chocolate and Dried Fruits Arabica and Robusta Intensity 5/10 Medium Roasting**Lavazza**£24.09**4.7★6,543 rev](https://www.amazon.co.uk/dp/B0C289P9MG) [4**Lavazza Qualità Oro Ground Coffee 6 Packs of 250 g Ideal for Moka Pot Filtered Coffee and French Press with Aromatic Notes of Fruit and Flowers 100% Arabica Intensity 5/10 Medium Roast**Lavazza**£25.11**4.5★648 rev](https://www.amazon.co.uk/dp/B07D2T6GJ2) [5**Lavazza Qualità Rossa Ground Coffee Medium Roast 250 g Each 4-Pack**Lavazza**£19.74**4.7★6,543 rev](https://www.amazon.co.uk/dp/B01G8LPU0E)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lavazza Espresso Italiano Classico Ground Coffee 12 Packs of 250g Ideal for Moka Pot or Filtered Coffee Sweet & Aromatic Taste Intensity 5/10 Flowery & Fruity Notes 100% Arabica Light Roast**Lavazza**£69.45**3 rev4mo ago](https://www.amazon.co.uk/dp/B0GSSHV9QS) [**Lavazza Espresso Italiano Classico Ground Coffee 2 Packs of 250g Ideal for Moka Pot or Filtered Coffee Sweet & Aromatic Taste Intensity 5/10 Flowery & Fruity Notes 100% Arabica Light Roast**Lavazza**£10.77**8 rev4mo ago](https://www.amazon.co.uk/dp/B0GRBYL4H9) [**Lavazza Tales of Napoli Coffee Ground Ideal for Moka Pots with Aromatic Notes of Cocoa and Caramel Arabica and Robusta Intensity 9/10 Dark Roasting 200 g**Lavazza**£4.95**260 rev1y ago](https://www.amazon.co.uk/dp/B0DCK8CZWP) [**Lavazza Tales of Roma Coffee Ground Ideal for Moka Pots with Aromatic Notes of Hazelnut and Dark Chocolate Arabica and Robusta Intensity 8/10 Medium Roasting 200 g**Lavazza**£5.20**168 rev1y ago](https://www.amazon.co.uk/dp/B0DCKBN3S2) [**Lavazza Tales of Milano Coffee Ground Ideal for Moka Pots with Aromatic Notes of Honey and Dried Fruit 100% Arabica Intensity 7/10 Light Roasting 200 g**Lavazza**£5.18**117 rev1y ago](https://www.amazon.co.uk/dp/B0DCKBKW61)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lavazza Espresso Italiano Classico Ground Coffee 12 Packs of 250g Ideal for Moka Pot or Filtered Coffee Sweet & Aromatic Taste Intensity 5/10 Flowery & Fruity Notes 100% Arabica Light Roast**Lavazza**£69.45**5.0★**▲ 284%**](https://www.amazon.co.uk/dp/B0GSSHV9QS) [**Lavazza Espresso Italiano Classico Ground Coffee 2 Packs of 250g Ideal for Moka Pot or Filtered Coffee Sweet & Aromatic Taste Intensity 5/10 Flowery & Fruity Notes 100% Arabica Light Roast**Lavazza**£10.77**4.6★**▲ 252%**](https://www.amazon.co.uk/dp/B0GRBYL4H9) [**Lavazza Tales of Milano Coffee Ground Ideal for Moka Pots with Aromatic Notes of Honey and Dried Fruit 100% Arabica Intensity 7/10 Light Roasting 200 g**Lavazza**£5.18**4.5★**▲ 81%**](https://www.amazon.co.uk/dp/B0DCKBKW61) [**by Amazon Espresso Crema Ground Coffee 500g (2 x 250g) - Rainforest Alliance Certified**by Amazon**£6.95**4.3★**▲ 63%**](https://www.amazon.co.uk/dp/B08WSMTJDK) [**Lavazza Crema e Gusto Classico Ground Coffee Dark Roast 250g Each 10-Pack - Ideal for Moka and Filter**Lavazza**£43.55**4.7★**▲ 63%**](https://www.amazon.co.uk/dp/B01HF6J2AA)
**~~View all trending →~~**
## **What buyers say about ground coffee for espresso machines**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**30%
*“Good taste”*
**Value For Money**17%
*“Excellent value”*
**Caffeine Content**16%
*“Good tasting coffee”*
**Quality-Overall**14%
*“Excellent build quality”*
**Flavor**8%
*“Awesome flavour”*
**Smell**5%
*“It has a rich aroma”*
**Soft Feel**2%
*“Smooth”*
**Advertised Vs Actual Product**2%
*“Item arrived as described”*
**Blend/Ratio**1%
*“The blend is perfect for me”*
**Bitter**1%
*“lovely flavour not overpowering or bitter”*
### **What buyers complain about **
**Taste-Overall**24%
*“The taste of the coffee is not like usual”*
**Flavor**11%
*“A muddy flavour and quite disappointing”*
**Caffeine Content**8%
*“Just average coffee”*
**Bitter**7%
*“Very bitter”*
**Value For Money**6%
*“the price for this volume of coffee is a rip off”*
**Strength**5%
*“not that strong”*
**Quality-Overall**5%
*“Not the best”*
**Stale/Rotten/Spoiled**4%
*“nowhere as fresh”*
**Smell**4%
*“it doesnt smell of coffee”*
**Burnt/Roasted/Overbaked**3%
*“The coffee is terrible too much crema on the top of the coffee and is bland and burnt so not a good coffee not strong and smells gross works poorly on an espresso machine avoid”*
## **Common questions**
- **Is ground coffee for espresso machines profitable to sell on Amazon United Kingdom?**
- The niche generates £793K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -18.6%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the ground coffee for espresso machines niche?**
- 2 brands and 63 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in ground coffee for espresso machines?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Caffeine Content. The return rate is 0.1%.
- **When does demand for ground coffee for espresso machines peak?**
- Demand peaks in Apr; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the ground coffee for espresso machines niche?**
- Listings span £4.95–£69.45; the average listing price is £21.75 (sweet spot $15–$100). The average incumbent carries 1,774 reviews — the moat a new listing must climb.
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