---
title: "Grocery Food Shopping — £159K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/grocery-food-shopping"
last_updated: "2026-07-31T22:07:02.192Z"
locale: en
meta:
description: "Niche score 50/100 · £159K/yr market · 677K searches/yr. Pricing outside the sweet spot ($3.91 avg) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £159K/yr market · 677K searches/yr. Pricing outside the sweet spot ($3.91 avg) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Grocery Food Shopping — £159K/yr Amazon UK Niche (2026) - Flapen"
---
# **grocery food shopping**
**Worth a look**
Shows low returns (0.1%), but pricing outside the sweet spot ($3.91 avg) keeps it on the watch list.
Market size 33Growth 21Conversion 67Competition 95Returns 100Price range 54Avg price 11Brand share 31Review moat 25Quality gap 37
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Competition**
**Incredible****20%**
top-5 click share — an open shelf
**Conversion**
**Good****6.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£0.40–£32.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£159K**
£159K/yr · 677K searches
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****4,682.4**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-8.2%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£3.91**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, grocery food shopping is a £159K/yr Amazon United Kingdom market (677K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Mar–Jun. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **grocery food shopping market data**
- **Units sold / yr**
- **40K–50K**
- avg 100–250/product
- **Revenue / yr**
- **£156K–£196K**
- units × avg price
- **Conversion rate**
- **6.0%**
- **Avg BSR**
- **#14**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **91%**
- **Out of stock**
- **2.0%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.
**Brands**
**34 **▲rising
**Sellers**
**244**
**Top-5 brand share**
**86%**
Top 20: 96%
**Top-5 click share**
**20%**
Top 20: 50%
**Open market**
**13%**
- by Amazon63% - Robinsons16% - Morrisons4% - DKNY2% - Vimto1% - Andrex1% - Open — no brand owns it (28 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -8.2% search growth over the last 90 days.
125K75KSpike '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Mar, Jun · busiest ÷ quietest = 10.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/grocery-food-shopping/trend)
## **Top grocery food shopping search terms**
- **amazon food**92K/yr-7.2%5.6% conv. - **offers**84K/yr-5.2%1.1% conv. - **amazon groceries**60K/yr-4.2%3.1% conv. - **subscribe and save offers**88K/yr-33.2%0.6% conv. - **by amazon groceries**49K/yr-8.4%3.0% conv. - **orange and pineapple squash**25K/yr+89.7%16.8% conv. - **tesco groceries online shopping**43K/yr-17.1%0.4% conv. - **groceries amazon pantry prime**30K/yr-7.6%3.5% conv. - **asda groceries online shopping**37K/yr-14.1%0.2% conv. - **amazon food groceries**32K/yr-21.8%3.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/grocery-food-shopping/search-terms)
## **Top grocery food shopping products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£3K4%£6K6%£10K8%£13K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Robinsons Fruit Squash - Low Calorie - Double Strength - Orange 1.75 Litre**Robinsons**£1.94**4.7★5,982 rev](https://www.amazon.co.uk/dp/B017NVFQQG) [2**by Amazon Sweet Corn 3x160g**by Amazon**£1.20**4.6★1,143 rev](https://www.amazon.co.uk/dp/B0C66M63W2) [3**Robinsons Double Strength Orange & Pineapple No Added Sugar Fruit Squash 1.75L Bottle**Robinsons**£2.03**4.7★4,462 rev](https://www.amazon.co.uk/dp/B017NVH2WW) [4**Robinsons Fruit Squash Double Strength Orange & Pineapple No Added Sugar 1L**Robinsons**£1.41**4.6★348 rev](https://www.amazon.co.uk/dp/B0199B3RDM) [5**by Amazon Mayo 500ml**by Amazon**£1.07**4.5★1,123 rev](https://www.amazon.co.uk/dp/B0D4VC33N2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons Orange & Pineapple Quad Concentrate Squash 1.5l**Morrisons**£1.93**40 rev3mo ago](https://www.amazon.co.uk/dp/B0GVGDNSKZ) [**by Amazon All Butter Fudge 125g**by Amazon**£1.20**393 rev8mo ago](https://www.amazon.co.uk/dp/B0FGY2QMF7) [**by Amazon Rigatoni 500g**by Amazon**£0.76**523 rev9mo ago](https://www.amazon.co.uk/dp/B0F1P24DXF) [**Our Essentials by Amazon Kitchen Towel Jumbo Roll 1 Pack 2-Ply 240 Sheets**by Amazon**£1.27**877 rev10mo ago](https://www.amazon.co.uk/dp/B0FH77SN1L) [**by Amazon - Roasted and Salted Peanuts 200g 1 pack**by Amazon**£1.25**1,017 rev1y ago](https://www.amazon.co.uk/dp/B0DDQBQ9NP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Robinsons Fruit Squash Double Strength Orange & Pineapple No Added Sugar 1L**Robinsons**£1.41**4.6★**▲ 397%**](https://www.amazon.co.uk/dp/B0199B3RDM) [**Morrisons Orange & Pineapple Quad Concentrate Squash 1.5l**Morrisons**£1.93**4.4★**▲ 369%**](https://www.amazon.co.uk/dp/B0GVGDNSKZ) [**Robinsons Fruit Squash - Low Calorie - Double Strength - Orange 1.75 Litre**Robinsons**£1.94**4.7★**▲ 230%**](https://www.amazon.co.uk/dp/B017NVFQQG) [**by Amazon Rigatoni 500g**by Amazon**£0.76**4.8★**▲ 95%**](https://www.amazon.co.uk/dp/B0F1P24DXF) [**Our Essentials by Amazon Kitchen Towel Jumbo Roll 1 Pack 2-Ply 240 Sheets**by Amazon**£1.27**4.3★**▲ 90%**](https://www.amazon.co.uk/dp/B0FH77SN1L)
**~~View all trending →~~**
## **What buyers say about grocery food shopping**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**30%
*“Competitive price”*
**Taste-Overall**17%
*“Clean taste”*
**Quality-Overall**13%
*“Good quality seeds”*
**Flavor**3%
*“Lemon flavor”*
**Smell**3%
*“Beautiful smell”*
**Soft Feel**2%
*“Soft bottle”*
**Advertised Vs Actual Product**2%
*“As described”*
**Sweetness**2%
*“Perfectly sweet”*
**Size-Overall**2%
*“Nice and small”*
**Freshness**2%
*“Fresh rice”*
### **What buyers complain about **
**Quality-Overall**12%
*“Far from quality”*
**Taste-Overall**12%
*“Weird after taste”*
**Size-Overall**9%
*“Not fit for purpose”*
**Thickness**7%
*“Too thick”*
**Value For Money**7%
*“a little expensive”*
**Hard Feel**3%
*“Bit hard”*
**Smell**3%
*“Can't smell it”*
**Flavor**2%
*“the flavour is just wrong”*
**Strength**2%
*“not very strong”*
**Moist/Dry**2%
*“They are very wet”*
### **Top return reasons **
**Size-Overall**30%
**Quality-Overall**18%
**Value For Money**7%
**Advertised Vs Actual Product**5%
**Leak-Proof**5%
**Thin**4%
**Moist/Dry**3%
**Smell**3%
**Contamination**3%
**Ease Of Cleaning**3%
## **Common questions**
- **Is grocery food shopping profitable to sell on Amazon United Kingdom?**
- The niche generates £159K/yr across 122 tracked products. 13 of 22 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the grocery food shopping niche?**
- 34 brands and 244 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in grocery food shopping?**
- Top complaints mined from reviews: Quality-Overall, Taste-Overall, Size-Overall. The return rate is 0.1%.
- **When does demand for grocery food shopping peak?**
- Demand peaks in Mar–Jun; the busiest month runs 10.5× the quietest.
- **What does it cost to enter the grocery food shopping niche?**
- Listings span £0.40–£32.29; the average listing price is £3.91 (sweet spot $15–$100). The average incumbent carries 4,682 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)