---
title: "Green Tea — £511K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/green-tea"
last_updated: "2026-07-31T20:10:26.923Z"
locale: en
meta:
description: "Niche score 43/100 · £511K/yr market · 602K searches/yr · £6.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £511K/yr market · 602K searches/yr · £6.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Green Tea — £511K/yr Amazon UK Niche (2026) - Flapen"
---
# **green tea**
**Skip it**
Soft demand (-22.6% this quarter) — this niche doesn't clear our bar today.
Market size 60Growth 14Conversion 95Competition 25Returns 100Price range 15Avg price 19Brand share 14Review moat 54Quality gap 30
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£511K**
£511K/yr · 602K searches
**Review moat**
**Good****1,350.41**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****£6.79**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.90–£17.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-22.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, green tea is a £511K/yr Amazon United Kingdom market (602K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **green tea market data**
- **Units sold / yr**
- **60K–80K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **£407K–£543K**
- units × avg price
- **Conversion rate**
- **12.5%**
- **Avg BSR**
- **#30**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **—flat
**Sellers**
**81**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**4%**
- Clipper Natural, Fair & Delicious43% - Tetley28% - Twinings14% - VAHDAM6% - HANDPICK4% - Ahmad Tea2% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.6% search growth over the last 90 days.
15K10KSpike '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/green-tea/trend)
## **Top green tea search terms**
- **green tea**466K/yr-25.5%8.7% conv. - **green tea bags**64K/yr-11.8%10.3% conv. - **organic green tea**25K/yr-17.3%7.6% conv. - **clipper green tea**10K/yr-1.0%13.7% conv. - **twinings green tea**10K/yr-12.8%4.0% conv. - **organic green tea bags**6K/yr+2.1%11.7% conv. - **clipper green tea bags**3K/yr+7.0%16.2% conv. - **green tea organic**4K/yr-18.5%9.0% conv. - **best green tea for weight loss**4K/yr-19.8%1.8% conv. - **twinings green tea bags**4K/yr-25.8%6.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/green-tea/search-terms)
## **Top green tea products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£51K20%£102K30%£153K40%£204K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Clipper Organic Fairtrade Pure Green Tea 1 x 40 Teabags**Clipper Natural, Fair & Delicious**£2.53**4.5★2,610 rev](https://www.amazon.co.uk/dp/B08BN5Q8ZD) [2**Tetley Pure Green Tea Bags x50**Tetley**£2.24**4.6★455 rev](https://www.amazon.co.uk/dp/B015J4ZAQA) [3**Twinings Pure Green Tea 80 Tea Bags (Pack of 4 x 20 Tea Bags)**Twinings**£6.38**4.6★554 rev](https://www.amazon.co.uk/dp/B00BPAOSV6) [4**Tetley Green Tea Lemon 1 Box of 50 Teabags**Tetley**£1.94**4.6★298 rev](https://www.amazon.co.uk/dp/B015J4Z5ME) [5**Clipper Organic Fairtrade Pure Green Tea 4 x 80 Teabags**Clipper Natural, Fair & Delicious**£12.36**4.5★1,077 rev](https://www.amazon.co.uk/dp/B075MFDMLT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YAMASAN KYOTO UJI Japanese Kabusecha Green Tea 100% First-Harvest Loose Leaf Premium Shade-Grown Green Tea Well-Balanced of Freshness Sweetness and Umami Made in Japan 100g**YAMASAN KYOTO UJI**£16.55**18 rev3mo ago](https://www.amazon.co.uk/dp/B0GK6LGWGW) [**Clipper Organic Pure Green Envelop String & Tag Tea 1 x 50 Teabags**Clipper Natural, Fair & Delicious**£3.48**1,077 rev2y ago](https://www.amazon.co.uk/dp/B08PBF98YC) [**Twinings Superblends Cleanse Tea - Green Tea Herbal infusion with Matcha Lemon & Fennel Seeds with Manganese- 20 Biodegradable Tea Bags**Twinings**£2.58**700 rev2y ago](https://www.amazon.co.uk/dp/B0BRL2H3HY) [**HANDPICK Green Tea Bags - 100 Tea Bags | Gluten Free & 100% Pure Green Tea | Round Green Teabags No Adhesive No Bleach No Strings | Brew Hot/Kombucha Tea or Cold Brew**HANDPICK**£7.17**208 rev3y ago](https://www.amazon.co.uk/dp/B0BJK6L1G2) [**CENVEL Organic Supreme Loose Green Tea Leaves | 100% Pure & Natural Tea | Single Origin | Premium Large-Leaf | Rich in Antioxidants | (150g Organic Green Tea)**CENVEL ORIGINAL**£8.43**347 rev4y ago](https://www.amazon.co.uk/dp/B09VPS6R1L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**YAMASAN KYOTO UJI Japanese Kabusecha Green Tea 100% First-Harvest Loose Leaf Premium Shade-Grown Green Tea Well-Balanced of Freshness Sweetness and Umami Made in Japan 100g**YAMASAN KYOTO UJI**£16.55**4.8★**▲ 359%**](https://www.amazon.co.uk/dp/B0GK6LGWGW) [**VAHDAM Himalayan Green Tea Leaves 100g (50 Cups) | High Elevation Grown From Himalayas | Non GMO Gluten Free | Pure Unblended Single Origin Loose Leaf | Vacuum Sealed**VAHDAM**£8.92**4.5★**▲ 77%**](https://www.amazon.co.uk/dp/B00R65SD4C) [**Twinings Green Tea & Mint 20 Tea Bags**Twinings**£1.90**4.7★**▲ 62%**](https://www.amazon.co.uk/dp/B010VH3UA8) [**Clipper Organic Pure Green Envelop String & Tag Tea 1 x 50 Teabags**Clipper Natural, Fair & Delicious**£3.48**4.5★**▲ 39%**](https://www.amazon.co.uk/dp/B08PBF98YC) [**Tetley Pure Green Tea Bags x50**Tetley**£2.24**4.6★**▲ 35%**](https://www.amazon.co.uk/dp/B015J4ZAQA)
**~~View all trending →~~**
## **What buyers say about green tea**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**42%
*“Natural taste”*
**Value For Money**15%
*“Worth the money”*
**Flavor**10%
*“Nice flavour”*
**Quality-Overall**10%
*“It's tea,good quality”*
**Health Benefits-Overall**9%
*“A healthy option”*
**Vegan/Organic**5%
*“The taste is refreshing + its organic”*
**Freshness**3%
*“Very refreshing”*
**Caffeine Content**1%
*“Great tasting tea”*
**Smell**1%
*“its a nice taste with soft aroma”*
**Bitter**1%
*“I love this brand has nice less bitter taste”*
### **What buyers complain about **
**Taste-Overall**25%
*“Normal tea not very strong taste”*
**Quality-Overall**11%
*“Quality control issues may be lacking”*
**Spiciness**10%
*“Not too lemony”*
**Flavor**8%
*“almost completely flavourless”*
**Caffeine Content**5%
*“Too much caffeine in this brand”*
**Advertised Vs Actual Product**5%
*“Avoid shortchanged only 250 delivered rather than 300 tea bags. Advertises as 300 but only 250 in box and too late to return. Avoid”*
**Side Effects**5%
*“They make me feel sick”*
**Smell**4%
*“Smell could be better”*
**Bitter**2%
*“They are quite bitter in taste”*
**Strength**2%
*“Not too strong”*
## **Common questions**
- **Is green tea profitable to sell on Amazon United Kingdom?**
- The niche generates £511K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.6%. Flapen's verdict: Skip it (43/100).
- **How competitive is the green tea niche?**
- 8 brands and 81 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in green tea?**
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Spiciness. The return rate is 0.0%.
- **When does demand for green tea peak?**
- Demand peaks in Jan; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the green tea niche?**
- Listings span £1.90–£17.39; the average listing price is £6.79 (sweet spot $15–$100). The average incumbent carries 1,350 reviews — the moat a new listing must climb.
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