---
title: "Products — green napkins - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/green-napkins/products"
last_updated: "2026-07-31T21:59:51.067Z"
locale: en
meta:
  description: "Niche score 54/100 · £73K/yr market · 123K searches/yr · £6.50 avg price. A small market ($73K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £73K/yr market · 123K searches/yr · £6.50 avg price. A small market ($73K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — green napkins - Flapen"
---

# **green napkins**

**Worth a look**

Shows low returns (0.7%), but a small market ($73K/yr) keeps it on the watch list.

Market size 18Growth 24Conversion 83Competition 64Returns 96Price range 24Avg price 18Brand share 61Review moat 83Quality gap 79

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.1%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****344.58**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-1.8%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£2.41–£19.02**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****£73K**

£73K/yr · 123K searches

**Avg price**

**Bad****£6.50**

avg listing price — sweet spot $15–$100