---
title: "Green Napkins — £73K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/green-napkins"
last_updated: "2026-07-31T19:28:17.315Z"
locale: en
meta:
description: "Niche score 54/100 · £73K/yr market · 123K searches/yr · £6.50 avg price. A small market ($73K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £73K/yr market · 123K searches/yr · £6.50 avg price. A small market ($73K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Green Napkins — £73K/yr Amazon UK Niche (2026) - Flapen"
---
# **green napkins**
**Worth a look**
Shows low returns (0.7%), but a small market ($73K/yr) keeps it on the watch list.
Market size 18Growth 24Conversion 83Competition 64Returns 96Price range 24Avg price 18Brand share 61Review moat 83Quality gap 79
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****344.58**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-1.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£2.41–£19.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£73K**
£73K/yr · 123K searches
**Avg price**
**Bad****£6.50**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, green napkins is a £73K/yr Amazon United Kingdom market (123K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **green napkins market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£65K–£81K**
- units × avg price
- **Conversion rate**
- **9.1%**
- **Avg BSR**
- **#142**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **88%**
- **Out of stock**
- **15.0%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**25 **▼falling
**Sellers**
**44**
**Top-5 brand share**
**69%**
Top 20: 96%
**Top-5 click share**
**47%**
Top 20: 87%
**Open market**
**28%**
- NatNarr34% - Bulky Soft18% - Trimming Shop6% - CEILIWEN6% - SenZee4% - YAAVAAW3%
## **Demand & seasonality**
Weekly Amazon search volume, last 86 weeks — -1.8% search growth over the last 90 days.
10K6KHoliday '24Spike '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 6.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/green-napkins/trend)
## **Top green napkins search terms**
- **green napkins**51K/yr-4.1%7.1% conv. - **sage green napkins**16K/yr+19.3%6.6% conv. - **green paper napkins**9K/yr-10.7%4.8% conv. - **sage napkins**5K/yr+22.3%4.9% conv. - **napkins green**5K/yr+21.6%8.6% conv. - **green serviettes**7K/yr-25.8%9.2% conv. - **green napkins paper**5K/yr-15.7%9.0% conv. - **dark green napkins**7K/yr-20.8%6.9% conv. - **green napkins cloth**10K/yr-30.2%0.5% conv. - **green cloth napkins**7K/yr-18.5%0.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/green-napkins/search-terms)
## **Top green napkins products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£3K8%£6K12%£9K16%£12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Paper Serviettes Soft Napkins 33x33cm 2PLY BulkySoft Solid Colours Choose Colours (Green)**Bulky Soft**£4.47**4.5★6,021 rev](https://www.amazon.co.uk/dp/B078JVLZTR) [2**40 Pcs Sage Green Paper Napkins 33 x 33cm 2 Ply Scalloped Paper Napkins**NatNarr**£4.81**4.4★88 rev](https://www.amazon.co.uk/dp/B0FY1P7H28) [3**60 Pcs Sage Green Paper Napkins 25 x 25cm 2 Ply Green Cocktail Napkins Disposable Party Napkin Paper Serviettes for Wedding Birthday Baby Shower Bridal Shower**NatNarr**£4.86**4.0★295 rev](https://www.amazon.co.uk/dp/B0F3X54JL6) [4**Trimming Shop 20 x 20 Inch Sage Green Cloth Napkins 100% Polyester 10pcs**Trimming Shop**£8.50**4.4★475 rev](https://www.amazon.co.uk/dp/B0BPC48TXS) [5**NatNarr 60 Pcs Green Napkins 2 Ply Paper Napkins 5 Inch Disposable Party Paper serviettes for Birthdays Luncheon Wedding Parties**NatNarr**£4.87**4.0★295 rev](https://www.amazon.co.uk/dp/B0FH64TFBR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**40Pcs Sage Green Gradient Scalloped Gold Edges Napkins Serviettes Disposable 5x5 Solid Party Paper Napkins Hand Towels Scalloped Cocktail Napkin for Easter Wedding Birthday Bridal Anniversar Party**Henbrui**£4.24**6 rev6mo ago](https://www.amazon.co.uk/dp/B0GFCW3KPB) [**NatNarr 40 Pcs Sage Green Floral Napkins Beverage Cocktail Napkin**NatNarr**£4.93**145 rev8mo ago](https://www.amazon.co.uk/dp/B0G2P8X55B) [**40 Pcs Sage Green Paper Napkins 33 x 33cm 2 Ply Scalloped Paper Napkins**NatNarr**£4.81**88 rev8mo ago](https://www.amazon.co.uk/dp/B0FY1P7H28) [**Vivantia Sage Green Napkins 120 Pack Scalloped Cocktail Napkins Green Serviettes Paper Birthday Napkins for Wedding Baby Shower Kitchen Decor 5 x 5 Inch**Vivantia**£6.82**20 rev11mo ago](https://www.amazon.co.uk/dp/B0FNW46LHR) [**Sage Green Paper Napkins 45 Pack Serviettes Dinner Napkin Square for Wedding Birthday Party Luncheon 25x25cm**SenZee**£5.52**24 rev12mo ago](https://www.amazon.co.uk/dp/B0FKH23XM7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**40Pcs Sage Green Gradient Scalloped Gold Edges Napkins Serviettes Disposable 5x5 Solid Party Paper Napkins Hand Towels Scalloped Cocktail Napkin for Easter Wedding Birthday Bridal Anniversar Party**Henbrui**£4.24**3.6★**▲ 286%**](https://www.amazon.co.uk/dp/B0GFCW3KPB) [**40 Pcs Sage Green Paper Napkins 33 x 33cm 2 Ply Scalloped Paper Napkins**NatNarr**£4.81**4.4★**▲ 160%**](https://www.amazon.co.uk/dp/B0FY1P7H28) [**MOMAHUA 20P Party Napkins Sage Green Napkins for Birthday 6.5inch Birthday Serviettes Solid Color Tableware Table Decors for Wedding Picnic Sage Green Themed Party Supplies**MOMAHUA**£3.03**3.8★**▲ 148%**](https://www.amazon.co.uk/dp/B0FJYJCVLM) [**40 Pcs Sage Green Napkins 33 x 33cm 2 Ply Scalloped Paper Napkins Disposable Green Party Napkin for Wedding Birthday Baby Shower Bridal Shower**EVYIENEN**£4.62**4.5★**▲ 94%**](https://www.amazon.co.uk/dp/B0FJFK1J6J) [**NatNarr 40 Pcs Sage Green Floral Napkins Beverage Cocktail Napkin**NatNarr**£4.93**4.4★**▲ 91%**](https://www.amazon.co.uk/dp/B0G2P8X55B)
**~~View all trending →~~**
## **What buyers say about green napkins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“The quality is impressive for paper napkins”*
**Color**19%
*“The colour is subtle”*
**Advertised Vs Actual Product**10%
*“Done the job”*
**Thickness**7%
*“absorb spills effectively thanks to the 2-ply thickness”*
**Size-Overall**6%
*“Good size”*
**Design-Overall**6%
*“the scalloped design adds a lovely decorative touch”*
**Value For Money**4%
*“For value for money, theyre great”*
**Absorbency**3%
*“For the price I was expecting thick, soft and absorbent”*
**Material Quality**2%
*“Nice material”*
**Soft Feel**2%
*“They are soft to the touch and surprisingly absorbent”*
### **What buyers complain about **
**Size-Overall**18%
*“these were bigger than I wanted”*
**Thickness**15%
*“They are not particularly thick”*
**Quality-Overall**14%
*“the napkins are average”*
**Value For Money**9%
*“thin and pricey”*
**Absorbency**6%
*“Personally, I didn't find them especially absorbent either”*
**Hard Feel**3%
*“These serviettes are not soft and not absorbent”*
**Ease Of Cleaning**1%
*“not for mopping up messy spills”*
### **Top return reasons **
**Size-Overall**43%
**Color**30%
**Quality-Overall**8%
**Value For Money**4%
**Material Quality**3%
**Thin**3%
**Compatibility-Overall**2%
**Advertised Vs Actual Product**1%
**Design-Overall**1%
**Functionality-Overall**1%
## **Common questions**
- **Is green napkins profitable to sell on Amazon United Kingdom?**
- The niche generates £73K/yr across 33 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the green napkins niche?**
- 25 brands and 44 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in green napkins?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 0.7%.
- **When does demand for green napkins peak?**
- Demand peaks in Nov–Dec; the busiest month runs 6.4× the quietest.
- **What does it cost to enter the green napkins niche?**
- Listings span £2.41–£19.02; the average listing price is £6.50 (sweet spot $15–$100). The average incumbent carries 345 reviews — the moat a new listing must climb.
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