---
title: "Green Fondant Icing — £49K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/green-fondant-icing"
last_updated: "2026-07-31T19:36:01.382Z"
locale: en
meta:
description: "Niche score 35/100 · £49K/yr market · 52K searches/yr · £5.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · £49K/yr market · 52K searches/yr · £5.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Green Fondant Icing — £49K/yr Amazon UK Niche (2026) - Flapen"
---
# **green fondant icing**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 12Growth 28Conversion 99Competition 18Returns 99Price range 0Avg price 15Brand share 0Review moat 25Quality gap 45
**Conversion**
**Incredible****17.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+2.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,801.46**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£5.30**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£49K**
£49K/yr · 52K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£2.53–£8.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, green fondant icing is a £49K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **green fondant icing market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **£53K–£66K**
- units × avg price
- **Conversion rate**
- **17.7%**
- **Avg BSR**
- **#36**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **54%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**15**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**0%**
- Renshaw72% - Create A Cake20% - FunCakes3% - Dekozauber242% - PME2%
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — +2.1% search growth over the last 90 days.
2K1KSpike '25Black Friday '25Holiday '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/green-fondant-icing/trend)
## **Top green fondant icing search terms**
- **green fondant icing**20K/yr-1.0%17.6% conv. - **green icing**14K/yr-5.9%9.1% conv. - **green icing ready to roll**9K/yr+16.9%18.6% conv. - **green fondant**6K/yr+10.3%16.1% conv. - **green fondant icing ready to roll**3K/yr+5.2%18.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/green-fondant-icing/search-terms)
## **Top green fondant icing products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£10K30%£15K40%£20K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Renshaw Lincoln Green Just Roll With It Fondant Icing 250 g (Pack of 1) - Ready to Roll Icing for Cakes**Renshaw**£2.59**4.6★16,123 rev](https://www.amazon.co.uk/dp/B075WY9PYZ) [2**Create A Cake Ready To Roll Icing | Green Fondant Icing | Palm Free Sugar Paste For Cake Decorating Cupcakes Cookies Cakes - 200g**Create A Cake**£2.97**4.5★772 rev](https://www.amazon.co.uk/dp/B0CSSYW522) [3**Renshaw Lincoln Green Just Roll With It Fondant Icing 1 kg (Pack of 1) - Ready to Roll Icing for Cakes**Renshaw**£7.42**4.6★16,123 rev](https://www.amazon.co.uk/dp/B07DQDC9XN) [4**Renshaw Pastel Green Just Roll With It Fondant Icing 250 g (Pack of 1) - Ready to Roll Icing for Cakes**Renshaw**£2.68**4.6★16,123 rev](https://www.amazon.co.uk/dp/B00GBL3DV0) [5**Renshaw Green Extra Stretch Smooth & Thin Fondant Icing 1 kg (Pack of 1) - Ready to Roll Icing for Cakes**Renshaw**£8.26**4.6★3,179 rev](https://www.amazon.co.uk/dp/B0DK5KV4PX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Renshaw Green Extra Stretch Smooth & Thin Fondant Icing 1 kg (Pack of 1) - Ready to Roll Icing for Cakes**Renshaw**£8.26**3,179 rev1y ago](https://www.amazon.co.uk/dp/B0DK5KV4PX) [**Create A Cake Ready To Roll Icing | Green Fondant Icing | Palm Free Sugar Paste For Cake Decorating Cupcakes Cookies Cakes - 200g**Create A Cake**£2.97**772 rev2y ago](https://www.amazon.co.uk/dp/B0CSSYW522) [**Dekozauber24 Fondant Icing 500g for cakes and figurines gluten free ready to roll edible cake decorations (Green)**Dekozauber24**£7.43**562 rev3y ago](https://www.amazon.co.uk/dp/B0C245N6HW) [**PME Sugar Paste Fondant Dark Green 250g**PME**£2.53**67 rev3y ago](https://www.amazon.co.uk/dp/B0BDZXVWGM) [**RENSHAW Ready to Roll Fondant Icing Coloured Ready to Roll Icing Sugar Paste for celebration sculpted cakes cupcakes & decorations. Renshaw Coloured Fondant Icing - EMERALD GREEN 250g**Renshaw**£6.90**9 rev4y ago](https://www.amazon.co.uk/dp/B01ID8G53G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PME Sugar Paste Fondant Dark Green 250g**PME**£2.53**4.0★**▲ 118%**](https://www.amazon.co.uk/dp/B0BDZXVWGM) [**RENSHAW Ready to Roll Fondant Icing Coloured Ready to Roll Icing Sugar Paste for celebration sculpted cakes cupcakes & decorations. Renshaw Coloured Fondant Icing - EMERALD GREEN 250g**Renshaw**£6.90**4.0★**▲ 103%**](https://www.amazon.co.uk/dp/B01ID8G53G) [**Renshaw Lincoln Green Just Roll With It Fondant Icing 250 g (Pack of 1) - Ready to Roll Icing for Cakes**Renshaw**£2.59**4.6★**▲ 51%**](https://www.amazon.co.uk/dp/B075WY9PYZ) [**Renshaw Emerald Green Ready to Roll Icing 500g (Multipack 2X 250g)**Renshaw**£6.64**4.6★**▲ 49%**](https://www.amazon.co.uk/dp/B084D8X379) [**Renshaw Pastel Green Ready to Roll Icing 500g (Multipack 2X 250g)**Renshaw**£6.74**4.6★**▲ 17%**](https://www.amazon.co.uk/dp/B084D5FC6W)
**~~View all trending →~~**
## **What buyers say about green fondant icing**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**29%
*“nice colour, and good results, Id happily recommend it”*
**Quality-Overall**19%
*“Excellent - exactly as described”*
**Soft Feel**17%
*“The fondant was soft, pliable, and straightforward to roll out and shape without cracking or sticking, which made the whole process feel manageable rather than intimidating”*
**Ease Of Use**14%
*“Easy to use”*
**Taste-Overall**9%
*“Looks and tastes good”*
**Texture/Consistency-Overall**6%
*“Nice consistency”*
**Advertised Vs Actual Product**3%
*“Excellent - exactly as described”*
**Cooking Instructions**3%
*“It rolls really well to decorate cakes”*
### **Top return reasons **
**Size-Overall**100%
## **Common questions**
- **Is green fondant icing profitable to sell on Amazon United Kingdom?**
- The niche generates £49K/yr across 13 tracked products. 90-day search growth is +2.1%. Flapen's verdict: Skip it (35/100).
- **How competitive is the green fondant icing niche?**
- 5 brands and 15 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- **When does demand for green fondant icing peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the green fondant icing niche?**
- Listings span £2.53–£8.26; the average listing price is £5.30 (sweet spot $15–$100). The average incumbent carries 4,801 reviews — the moat a new listing must climb.
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