---
title: "Greek Yoghurt — £188K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/greek-yoghurt"
last_updated: "2026-07-31T21:55:02.240Z"
locale: en
meta:
description: "Niche score 55/100 · £188K/yr market · 303K searches/yr. Pricing outside the sweet spot ($4.01 avg) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £188K/yr market · 303K searches/yr. Pricing outside the sweet spot ($4.01 avg) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Greek Yoghurt — £188K/yr Amazon UK Niche (2026) - Flapen"
---
# **greek yoghurt**
**Worth a look**
Shows low returns (0.0%), but pricing outside the sweet spot ($4.01 avg) keeps it on the watch list.
Market size 38Growth 55Conversion 97Competition 60Returns 100Price range 64Avg price 11Brand share 22Review moat 77Quality gap 27
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****466.59**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£1.15–£40.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+28.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****£188K**
£188K/yr · 303K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£4.01**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, greek yoghurt is a £188K/yr Amazon United Kingdom market (303K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–May. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **greek yoghurt market data**
- **Units sold / yr**
- **60K–80K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£241K–£321K**
- units × avg price
- **Conversion rate**
- **15.5%**
- **Avg BSR**
- **#8**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **0%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **—flat
**Sellers**
**39**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 93%
**Open market**
**7%**
- Fage57% - Morrisons24% - Yeo Valley4% - Danone3% - Arla Skyr3% - Lancashire Farm2% - Open — no brand owns it (4 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +28.6% search growth over the last 90 days.
23K18KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, May · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/greek-yoghurt/trend)
## **Top greek yoghurt search terms**
- **fage**66K/yr+51.6%17.1% conv. - **fage greek yoghurt**58K/yr+91.9%12.6% conv. - **total**50K/yr-25.0%1.1% conv. - **fat free greek yoghurt**32K/yr+56.1%19.8% conv. - **fat free yoghurt**24K/yr-36.4%9.1% conv. - **fat free yogurt**13K/yr+21.2%7.0% conv. - **low fat yogurt**12K/yr-0.3%3.1% conv. - **fage yogurt**6K/yr+249.5%14.8% conv. - **fat free greek yogurt**9K/yr+9.2%6.4% conv. - **low fat greek yoghurt**10K/yr+13.8%7.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/greek-yoghurt/search-terms)
## **Top greek yoghurt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£8K8%£15K12%£23K16%£30K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fage Total 5% Fat Strained Yoghurt 450g**Fage**£3.34**4.8★550 rev](https://www.amazon.co.uk/dp/B09TRVCDVD) [2**Morrisons Fat Free Greek Style Yogurt 500g**Morrisons**£1.15**4.5★1,966 rev](https://www.amazon.co.uk/dp/B00C1EZ2KQ) [3**Fage Total 0% Fat Strained Yoghurt 450g**Fage**£3.32**4.8★339 rev](https://www.amazon.co.uk/dp/B09RX1VDSY) [4**Fage Total 0% Greek Yoghurt 950g**Fage**£5.31**4.8★395 rev](https://www.amazon.co.uk/dp/B011246PBK) [5**Fage Total Greek Yoghurt 450g**Fage**£3.49**4.8★636 rev](https://www.amazon.co.uk/dp/B00EX8V5VS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons Fat Free Greek Style Yoghurt 1kg**Morrisons**£2.22**91 rev1y ago](https://www.amazon.co.uk/dp/B0DJWJPM28) [**Danone Skyr High Protein 0% Fat Natural Yoghurt 800g**Danone**£3.14**63 rev1y ago](https://www.amazon.co.uk/dp/B0F6QT44YY) [**Fage Fruits Strawberry Thick & Smooth Strained Yoghurt 380g**Fage**£2.40**93 rev3y ago](https://www.amazon.co.uk/dp/B0BYPC3LJP) [**Fage Fruits Mango & Passion Fruit Thick & Smooth Strained Yoghurt 380g**Fage**£2.38**132 rev3y ago](https://www.amazon.co.uk/dp/B0BYPBYBR6) [**Fage Total 0% Fat Strained Greek Yoghurt 150g Pots Pack of 10 | Thick Creamy Fat-Free Greek Yogurt | High Protein No Added Sugar**London Grocery**£40.05**6 rev3y ago](https://www.amazon.co.uk/dp/B0B89JKHWM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Arla Skyr Natural Icelandic Style Yogurt 450g**Arla Skyr**£1.78**4.6★**▲ 129%**](https://www.amazon.co.uk/dp/B014QU1184) [**Danone Skyr High Protein 0% Fat Natural Yoghurt 800g**Danone**£3.14**4.6★**▲ 127%**](https://www.amazon.co.uk/dp/B0F6QT44YY) [**Morrisons The Best Greek Yogurt 10 Percent Fat 500 g**Morrisons**£2.46**4.6★**▲ 124%**](https://www.amazon.co.uk/dp/B07DC4RG8C) [**Yeo Valley Organic Super Thick Natural Kerned Yogurt 450g**Yeo Valley**£2.81**4.7★**▲ 98%**](https://www.amazon.co.uk/dp/B089FXN4W6) [**Yeo Valley Organic Super Thick Natural Kerned Yogurt 0% Fat 450g**Yeo Valley**£2.81**4.6★**▲ 74%**](https://www.amazon.co.uk/dp/B089FXMC7S)
**~~View all trending →~~**
## **What buyers say about greek yoghurt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**34%
*“Very creamy oh whole taste lovely very enjoyable whole lot in one go”*
**Quality-Overall**11%
*“As good as good quality real Greek yoghurt”*
**Nutritional Content**9%
*“Creamy and healthy”*
**Value For Money**8%
*“Great value”*
**Flavor**7%
*“Deliciously creamy”*
**Thickness**7%
*“Lovely thick and creamy yoghurt”*
**Health Benefits-Overall**5%
*“Nice taste and healthy”*
**Natural Ingredients**3%
*“Skry natural”*
**Texture/Consistency-Overall**3%
*“They have a nice smooth texture”*
**Soft Feel**3%
*“Creamy and tasty”*
### **What buyers complain about **
**Value For Money**19%
*“A bit pricey”*
**Dilute/Watery**7%
*“its very liquid”*
**Thickness**7%
*“Not as thick as some greek yoghurts”*
**Sweetness**6%
*“far too much honey”*
**Size-Overall**6%
*“Too small size which cannot be found in supermarkets”*
**Texture/Consistency-Overall**6%
*“thought the texture was more thick”*
**Durability**6%
*“Went off 1 day later”*
**Taste-Overall**6%
*“Didnt like the taste”*
**Sour**6%
*“I found it quite sour without the creaminess I like”*
**Moist/Dry**2%
*“the cardboard was soaked”*
## **Common questions**
- **Is greek yoghurt profitable to sell on Amazon United Kingdom?**
- The niche generates £188K/yr across 27 tracked products. 90-day search growth is +28.6%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the greek yoghurt niche?**
- 10 brands and 39 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in greek yoghurt?**
- Top complaints mined from reviews: Value For Money, Dilute/Watery, Thickness. The return rate is 0.0%.
- **When does demand for greek yoghurt peak?**
- Demand peaks in Jan–May; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the greek yoghurt niche?**
- Listings span £1.15–£40.05; the average listing price is £4.01 (sweet spot $15–$100). The average incumbent carries 467 reviews — the moat a new listing must climb.
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