---
title: "Graze Marmite — £350K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/graze-marmite"
last_updated: "2026-07-31T19:22:53.967Z"
locale: en
meta:
description: "Niche score 55/100 · £350K/yr market. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £350K/yr market. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Graze Marmite — £350K/yr Amazon UK Niche (2026) - Flapen"
---
# **graze marmite**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Market size 53Growth 15Conversion 92Competition 38Returns 100Price range 70Avg price 87Brand share 9Review moat 73Quality gap 73
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£19.89**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****560.83**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£1.19–£122.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****£350K**
£350K/yr · 157K searches
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-19.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, graze marmite is a £350K/yr Amazon United Kingdom market (157K searches/yr). The top 5 brands hold 96% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **graze marmite market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **£298K–£398K**
- units × avg price
- **Conversion rate**
- **11.2%**
- **Avg BSR**
- **#190**
- **Page quality**
- **0%**
- **Prime**
- **42%**
- **Sponsored**
- **33%**
- **Out of stock**
- **7.9%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**72**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 96%
**Open market**
**2%**
- GRAZE62% - Graze26% - LOVE CORN4% - Nakd2% - Ceces Home & Garden2% - Olly's Olives1% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 76 weeks — -19.2% search growth over the last 90 days.
4K3KPrime Day '25Spike '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/graze-marmite/trend)
## **Top graze marmite search terms**
- **graze**70K/yr-13.5%10.2% conv. - **graze bars**35K/yr+7.1%6.4% conv. - **graze snacks**34K/yr-60.5%1.7% conv. - **graze crunch**8K/yr+38.5%0.8% conv. - **graze nuts**4K/yr-12.8%1.1% conv. - **graze flapjack**7K/yr-78.2%1.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/graze-marmite/search-terms)
## **Top graze marmite products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£14K8%£28K12%£42K16%£56K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**graze Cherry Bakewell Oat Boost 4 x 30g**GRAZE**£2.08**4.5★142 rev](https://www.amazon.co.uk/dp/B0BKLC9YMS) [2**Graze Healthy Snacks - Lemon Blueberry Oat Snack Bars 4x30g**Graze**£2.14**4.5★93 rev](https://www.amazon.co.uk/dp/B0BPJR7VHQ) [3**Graze - Sweet Snacks Bundle of Oat Boost Bars - Made With Whole Oats and Natural Flavours - 8x4 snack bars - Total of 32 snacks**GRAZE**£23.00**4.5★62 rev](https://www.amazon.co.uk/dp/B0CJYP6XYP) [4**Graze Healthy Snacks - Cocoa Vanilla Vegan Snack Bars-4x30g**Graze**£2.32**4.5★381 rev](https://www.amazon.co.uk/dp/B073DH64MM) [5**Graze Healthy Snacks - Smoky BBQ Crunch Mixed Sharing Snacks 100g**GRAZE**£2.34**4.4★95 rev](https://www.amazon.co.uk/dp/B0BTZ9FPK4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Graze Crunch Protein Sharing Bag 100g | High Protein Healthy Snack | Crunchy Mixed Snack Pack | Ideal Sharing Size Energy Snack (Graze Honey Roast Crunch Sharing Bag Snack 100G)**Generic**£8.99**1 rev3mo ago](https://www.amazon.co.uk/dp/B0GY8CZT7P) [**Graze Oats Snacks Variety box - 32x30g oats bars - Total 32 Snacks Selection Box - Packaging may vary**GRAZE**£19.07**15 rev10mo ago](https://www.amazon.co.uk/dp/B0FR9D9VNH) [**Graze Snacks Variety box - Protein snacks - Best of all flavours crunch selection box savoury snacks - Less fat than crisps - Total of 63 snacks trays**GRAZE**£122.85**720 rev1y ago](https://www.amazon.co.uk/dp/B0C9V38T2L) [**graze Lively Lemon Oat Boost 9 x 50g**GRAZE**£20.42**19 rev2y ago](https://www.amazon.co.uk/dp/B0CK8LJRJP) [**Graze - Sweet Snacks Bundle of Oat Boost Bars - Made With Whole Oats and Natural Flavours - 8x4 snack bars - Total of 32 snacks**GRAZE**£23.00**62 rev2y ago](https://www.amazon.co.uk/dp/B0CJYP6XYP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Graze Crunch Protein Sharing Bag 100g | High Protein Healthy Snack | Crunchy Mixed Snack Pack | Ideal Sharing Size Energy Snack (Graze Honey Roast Crunch Sharing Bag Snack 100G)**Generic**£8.99**1.0★**▲ 293%**](https://www.amazon.co.uk/dp/B0GY8CZT7P) [**Graze Sea Salt & Pepper Veggie Protein Power - Vegan Savoury Snacks Sharing Bag - Packaging may vary - 100g (Pack of 6)**GRAZE**£23.06**4.4★**▲ 154%**](https://www.amazon.co.uk/dp/B07G26C197) [**Graze Snacks-Selection box-Total 10 Snack Box Lunchbox snacks Vegan snacks - Packaging may vary - 40x30g of at least 45% less sugar than average Cereal bars**GRAZE**£40.79**4.6★**▲ 63%**](https://www.amazon.co.uk/dp/B0BQWY28BD) [**graze Cherry Bakewell Oat Boost 4 x 30g**GRAZE**£2.08**4.5★**▲ 55%**](https://www.amazon.co.uk/dp/B0BKLC9YMS) [**Graze - Sweet Snacks Bundle of Oat Boost Bars - Made With Whole Oats and Natural Flavours - 8x4 snack bars - Total of 32 snacks**GRAZE**£23.00**4.5★**▲ 49%**](https://www.amazon.co.uk/dp/B0CJYP6XYP)
**~~View all trending →~~**
## **What buyers say about graze marmite**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**34%
*“tasty & healthy”*
**Flavor**15%
*“Good selection of flavours”*
**Value For Money**14%
*“good value for money”*
**Quality-Overall**7%
*“Great Quality”*
**Nutritional Content**5%
*“Gluten free”*
**Health Benefits-Overall**4%
*“tasty & healthy”*
**Vegan/Organic**3%
*“Delighted to get something nie that's also gluten free and veggie”*
**Crispiness**2%
*“crunchy”*
**Ease Of Chewing/Swallowing**2%
*“Chewy”*
**Blend/Ratio**2%
*“Lovely mixed box of great snacks”*
### **What buyers complain about **
**Taste-Overall**18%
*“Taste terrible”*
**Value For Money**12%
*“bit expensive”*
**Nutritional Content**11%
*“they are high in carbs”*
**Sweetness**7%
*“lots of sugar”*
**Salt Content**5%
*“high in salt”*
**Crispiness**4%
*“These are not crisps”*
**Artificial Sweeteners**4%
*“Shame theres so much sugar”*
**Moist/Dry**4%
*“as the bars are very dry they are hard to swallow”*
**Size-Overall**4%
*“Tiny bags”*
**Quality-Overall**4%
*“Junk”*
## **Common questions**
- **Is graze marmite profitable to sell on Amazon United Kingdom?**
- The niche generates £350K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -19.2%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the graze marmite niche?**
- 8 brands and 72 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in graze marmite?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Nutritional Content. The return rate is 0.0%.
- **When does demand for graze marmite peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the graze marmite niche?**
- Listings span £1.19–£122.85; the average listing price is £19.89 (sweet spot $15–$100). The average incumbent carries 561 reviews — the moat a new listing must climb.
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