---
title: "Gravy — £224K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/gravy"
last_updated: "2026-07-31T19:21:11.771Z"
locale: en
meta:
description: "Niche score 37/100 · £224K/yr market · 332K searches/yr · £2.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £224K/yr market · 332K searches/yr · £2.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Gravy — £224K/yr Amazon UK Niche (2026) - Flapen"
---
# **gravy**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 43Growth 11Conversion 100Competition 16Returns 100Price range 0Avg price 7Brand share 0Review moat 81Quality gap 21
**Conversion**
**Incredible****26.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****376.2**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£224K**
£224K/yr · 332K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-27.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£2.58**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£0.60–£4.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, gravy is a £224K/yr Amazon United Kingdom market (332K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gravy market data**
- **Units sold / yr**
- **80K–100K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **£206K–£258K**
- units × avg price
- **Conversion rate**
- **26.2%**
- **Avg BSR**
- **#128**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**60**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**0%**
- Bisto59% - Goldenfry23% - by Amazon18%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -27.5% search growth over the last 90 days.
15K10KSpike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/gravy/trend)
## **Top gravy search terms**
- **gravy**151K/yr-32.0%10.5% conv. - **gravy granules**111K/yr-23.7%11.2% conv. - **chicken gravy**27K/yr-32.8%8.8% conv. - **beef gravy**18K/yr-30.7%6.1% conv. - **chicken gravy granules**12K/yr-29.4%7.9% conv. - **beef gravy granules**7K/yr+3.4%6.5% conv. - **gravy granules beef**3K/yr+34.8%5.5% conv. - **gravey**4K/yr-14.3%11.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/gravy/search-terms)
## **Top gravy products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£22K20%£45K30%£67K40%£90K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bisto Gravy Granules Great with Beef 190 g Drum (Pack of 1)**Bisto**£2.37**4.7★1,022 rev](https://www.amazon.co.uk/dp/B09FTP3KYF) [2**Goldenfry Beef Gravy Granules 300g**Goldenfry**£1.35**4.6★200 rev](https://www.amazon.co.uk/dp/B0BWBVMN5B) [3**by Amazon Chicken Gravy Granules 170g**by Amazon**£0.60**4.5★411 rev](https://www.amazon.co.uk/dp/B0CX5DDPDT) [4**Bisto Flavoursome & Delicious Chicken Gravy Granules for Hearty Family Mealtimes 190 g Drum (Pack of 1)**Bisto**£2.25**4.7★478 rev](https://www.amazon.co.uk/dp/B09FTP6GZY) [5**Bisto Gravy Granules 300g**Bisto**£3.51**4.6★157 rev](https://www.amazon.co.uk/dp/B0C3RSM49X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**by Amazon Chicken Gravy Granules 170g**by Amazon**£0.60**411 rev1y ago](https://www.amazon.co.uk/dp/B0CX5DDPDT) [**Bisto Gravy Granules 300g**Bisto**£3.51**157 rev3y ago](https://www.amazon.co.uk/dp/B0C3RSM49X) [**Bisto Gravy Granules 450 g (1-Pack)**Bisto**£4.56**115 rev3y ago](https://www.amazon.co.uk/dp/B0C3RRQNKB) [**Goldenfry Beef Gravy Granules 300g**Goldenfry**£1.35**200 rev3y ago](https://www.amazon.co.uk/dp/B0BWBVMN5B) [**Goldenfry Chicken Gravy Granules 300g**Goldenfry**£1.43**25 rev3y ago](https://www.amazon.co.uk/dp/B0BWC9S27P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bisto Gravy Granules 300g**Bisto**£3.51**4.6★**▲ 53%**](https://www.amazon.co.uk/dp/B0C3RSM49X) [**by Amazon Chicken Gravy Granules 170g**by Amazon**£0.60**4.5★**▲ 42%**](https://www.amazon.co.uk/dp/B0CX5DDPDT) [**Bisto for Chicken Gravy Granules 300g**Bisto**£3.60**4.7★**— 8%**](https://www.amazon.co.uk/dp/B00KO2BOK4) [**Goldenfry Beef Gravy Granules 300g**Goldenfry**£1.35**4.6★**— 6%**](https://www.amazon.co.uk/dp/B0BWBVMN5B) [**Bisto Gravy Granules Great with Beef 190 g Drum (Pack of 1)**Bisto**£2.37**4.7★**— 1%**](https://www.amazon.co.uk/dp/B09FTP3KYF)
**~~View all trending →~~**
## **What buyers say about gravy**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**37%
*“Value for money”*
**Taste-Overall**23%
*“Great tasting gravy”*
**Flavor**9%
*“They mix smoothly with no lumps and the flavour goes brilliantly with roast dinners, sausages and mash, pies, or just about anything that needs a bit of extra comfort”*
**Salt Content**7%
*“I'm not much for gravy tried this one absolutely loved it not salty like most chicken gravy it was prefect for me poured over my chicken dinner having it on my pork chop dinner too I would buy this again when I am nearly out”*
**Quality-Overall**5%
*“Good as the named brands”*
**Size-Overall**5%
*“Good size”*
**Ease Of Use**3%
*“Easy to use”*
**Blend/Ratio**3%
*“Great gravey great taste mixes well”*
**Cooking Instructions**2%
*“Quick to make and always consistent”*
**Texture/Consistency-Overall**2%
*“Thick, smooth texture, It mixes easily and gives a velvety consistency without too many lumps if you stir it well”*
### **What buyers complain about **
**Taste-Overall**44%
*“more savoury taste”*
**Dilute/Watery**8%
*“if left goes watery”*
**Cooking Instructions**8%
*“if i have baking poser in the water it throths up not nice at all”*
**Salt Content**4%
*“great taste would buy again without hesitation normally use same brand powder which has become bit salty for my taste”*
**Flavor**3%
*“I found the flavour a bit milder than I expected”*
## **Common questions**
- **Is gravy profitable to sell on Amazon United Kingdom?**
- The niche generates £224K/yr across 10 tracked products. 90-day search growth is -27.5%. Flapen's verdict: Skip it (37/100).
- **How competitive is the gravy niche?**
- 3 brands and 60 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in gravy?**
- Top complaints mined from reviews: Taste-Overall, Dilute/Watery, Cooking Instructions. The return rate is 0.0%.
- **When does demand for gravy peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the gravy niche?**
- Listings span £0.60–£4.56; the average listing price is £2.58 (sweet spot $15–$100). The average incumbent carries 376 reviews — the moat a new listing must climb.
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