---
title: "Granulated Sugar 5kg — £726K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/granulated-sugar-5kg"
last_updated: "2026-07-31T19:35:30.776Z"
locale: en
meta:
description: "Niche score 41/100 · £726K/yr market · 897K searches/yr · £4.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £726K/yr market · 897K searches/yr · £4.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Granulated Sugar 5kg — £726K/yr Amazon UK Niche (2026) - Flapen"
---
# **granulated sugar 5kg**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 70Growth 22Conversion 99Competition 12Returns 100Price range 0Avg price 12Brand share 0Review moat 62Quality gap 22
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****18.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£726K**
£726K/yr · 897K searches
**Review moat**
**Good****1,017.67**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-6.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****86%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£4.36**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£0.84–£9.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, granulated sugar 5kg is a £726K/yr Amazon United Kingdom market (897K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **granulated sugar 5kg market data**
- **Units sold / yr**
- **250K–300K**
- avg 25,000–30,000/product
- **Revenue / yr**
- **£1.1M–£1.3M**
- units × avg price
- **Conversion rate**
- **18.6%**
- **Avg BSR**
- **#39**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **33%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**71**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**86%**
Top 20: 100%
**Open market**
**0%**
- Tate & Lyle89% - Generic5% - Whitworths4% - Saras Flavours of Asia2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.2% search growth over the last 90 days.
20K15KBlack Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/granulated-sugar-5kg/trend)
## **Top granulated sugar 5kg search terms**
- **sugar**737K/yr-6.8%20.4% conv. - **granulated sugar**45K/yr-2.9%20.1% conv. - **white sugar**17K/yr-1.1%16.1% conv. - **suger**15K/yr-13.9%15.0% conv. - **cane sugar**12K/yr+10.9%2.3% conv. - **sugar cane**11K/yr-6.9%0.1% conv. - **organic sugar**8K/yr+9.9%0.1% conv. - **tate and lyle sugar**7K/yr+0.4%5.8% conv. - **sugar 5kg**6K/yr-20.5%8.2% conv. - **organic cane sugar**4K/yr+10.4%0.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/granulated-sugar-5kg/search-terms)
## **Top granulated sugar 5kg products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£73K20%£145K30%£218K40%£291K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tate & Lyles Fairtrade Granulated Sugar 1000 g**Tate & Lyle**£1.26**4.7★2,843 rev](https://www.amazon.co.uk/dp/B01BLFM8TS) [2**Tate and Lyle Granulated Sugar 1 kg**Tate & Lyle**£1.32**4.7★1,641 rev](https://www.amazon.co.uk/dp/B002RRE4QA) [3**Tate & Lyle Fairtrade Granulated Sugar 500g**Tate & Lyle**£1.00**4.7★2,843 rev](https://www.amazon.co.uk/dp/B00ZQTNFRU) [4**Tate & Lyle Granulated White Sugar for Everyday Baking - 1 x 2kg**Tate & Lyle**£2.36**4.7★285 rev](https://www.amazon.co.uk/dp/B015Q96LT8) [5**Tate & Lyle Granulated White Sugar for Everyday Sweetening - 5kg**Tate & Lyle**£6.09**4.7★1,641 rev](https://www.amazon.co.uk/dp/B004FJ1IDU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Granulated White Sugar Pure Cane 1kg (Pack of 2) Everyday Essential Premium - Made in the UK**Generic**£4.11**5 rev1mo ago](https://www.amazon.co.uk/dp/B0H4NDMZK3) [**Granulated White Sugar Pure Cane 1kg (Pack of 6) Everyday Essential Premium - Made in the UK**Generic**£7.48**5 rev1mo ago](https://www.amazon.co.uk/dp/B0H4NJMV84) [**Granulated Sugar 1kg (Pack of 6) | Pure Cane Sugar for Baking Cooking & Beverages | Perfect for Everyday Use | Packed by Saras Foods UK**Generic**£9.96**16 rev8mo ago](https://www.amazon.co.uk/dp/B0FY6MH2N4) [**Whitworths 500g Granulated Sugar**Whitworths**£0.84**84 rev1y ago](https://www.amazon.co.uk/dp/B0FHJMY9Q2) [**Granulated Sugar 1kg (Pack of 6) | Pure Cane Sugar for Baking Cooking & Beverages | Perfect for Everyday Use | Packed by Saras Foods UK**Saras Flavours of Asia**£9.94**106 rev1y ago](https://www.amazon.co.uk/dp/B0DWT1H7TC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Granulated White Sugar Pure Cane 1kg (Pack of 2) Everyday Essential Premium - Made in the UK**Generic**£4.11**4.8★**▲ 236%**](https://www.amazon.co.uk/dp/B0H4NDMZK3) [**Granulated White Sugar Pure Cane 1kg (Pack of 6) Everyday Essential Premium - Made in the UK**Generic**£7.48**4.0★**▲ 235%**](https://www.amazon.co.uk/dp/B0H4NJMV84) [**Granulated Sugar 1kg (Pack of 6) | Pure Cane Sugar for Baking Cooking & Beverages | Perfect for Everyday Use | Packed by Saras Foods UK**Generic**£9.96**4.9★**▲ 101%**](https://www.amazon.co.uk/dp/B0FY6MH2N4) [**Tate & Lyle Granulated White Sugar for Everyday Baking - 1 x 2kg**Tate & Lyle**£2.36**4.7★**▲ 57%**](https://www.amazon.co.uk/dp/B015Q96LT8) [**Tate and Lyle Granulated Sugar 1 kg**Tate & Lyle**£1.32**4.7★**▲ 43%**](https://www.amazon.co.uk/dp/B002RRE4QA)
**~~View all trending →~~**
## **What buyers say about granulated sugar 5kg**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sweetness**37%
*“Good sugar”*
**Value For Money**25%
*“Good price”*
**Quality-Overall**13%
*“Good quality sugar”*
**Taste-Overall**9%
*“Great in tea”*
**Advertised Vs Actual Product**6%
*“The Brand says it all”*
**Size-Overall**3%
*“Good size”*
**Artificial Sweeteners**2%
*“This is how sugar has always tasted to me and my elder siblings and parents, pure sugar, the texture is also right”*
**Ease Of Use**2%
*“easy to use”*
**Baking**1%
*“Bakers love it”*
**Durability**1%
*“Durability of this sugar is great and price”*
### **What buyers complain about **
**Sweetness**41%
*“It sweet melts in tea”*
**Artificial Sweeteners**27%
*“Well at sometime I can not have my honey on food”*
**Value For Money**18%
*“It's VERY VERY POOR VALUE”*
**Crispiness**9%
*“I really don't know what's going on with granulated suger it turns into powder there is no crunchy about it”*
## **Common questions**
- **Is granulated sugar 5kg profitable to sell on Amazon United Kingdom?**
- The niche generates £726K/yr across 12 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.2%. Flapen's verdict: Skip it (41/100).
- **How competitive is the granulated sugar 5kg niche?**
- 4 brands and 71 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in granulated sugar 5kg?**
- Top complaints mined from reviews: Sweetness, Artificial Sweeteners, Value For Money. The return rate is 0.0%.
- **When does demand for granulated sugar 5kg peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the granulated sugar 5kg niche?**
- Listings span £0.84–£9.96; the average listing price is £4.36 (sweet spot $15–$100). The average incumbent carries 1,018 reviews — the moat a new listing must climb.
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