---
title: "Granola — £553K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/granola"
last_updated: "2026-07-31T19:21:52.377Z"
locale: en
meta:
description: "Niche score 66/100 · £553K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 66/100 · £553K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Granola — £553K/yr Amazon UK Niche (2026) - Flapen"
---
# **granola**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 62Growth 31Conversion 96Competition 95Returns 100Price range 34Avg price 19Brand share 56Review moat 89Quality gap 55
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Incredible****19%**
top-5 click share — an open shelf
**Review moat**
**Great****228.01**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£553K**
£553K/yr · 620K searches
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£1.82–£21.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+5.2%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.91**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, granola is a £553K/yr Amazon United Kingdom market (620K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in May. Verdict: Worth a look — 66/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **granola market data**
- **Units sold / yr**
- **80K–100K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£553K–£691K**
- units × avg price
- **Conversion rate**
- **12.9%**
- **Avg BSR**
- **#1**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **26%**
- **Out of stock**
- **2.0%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.
**Brands**
**18 **▼falling
**Sellers**
**98**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**19%**
Top 20: 53%
**Open market**
**22%**
- JORDANS20% - Morrisons18% - Kellogg's12% - Bio&Me12% - FUEL10K10% - Mornflake7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.2% search growth over the last 90 days.
15K10KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/grocery/granola/trend)
## **Top granola search terms**
- **granola**413K/yr+8.9%11.8% conv. - **granola cereal**45K/yr+29.2%8.6% conv. - **bio and me**21K/yr+5.5%4.3% conv. - **bio and me granola**18K/yr-12.4%3.7% conv. - **rollagranola**17K/yr-12.0%13.7% conv. - **low sugar granola**15K/yr-8.1%4.1% conv. - **granola no added sugar**8K/yr+35.1%4.3% conv. - **sugar free granola**10K/yr-0.4%4.9% conv. - **bio & me**8K/yr-17.4%3.1% conv. - **organic granola**8K/yr-0.6%5.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/granola/search-terms)
## **Top granola products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£11K4%£22K6%£33K8%£44K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Simply Granola 1kg**Morrisons**£2.80**4.4★555 rev](https://www.amazon.co.uk/dp/B01LPQ4E36) [2**Kelloggs Special K Granola Dark Chocolate Curls 350g**Kellogg's**£2.40**4.4★229 rev](https://www.amazon.co.uk/dp/B0B3F6QRJQ) [3**Morrisons The Best Nut & Seed Granola 500g**Morrisons**£3.19**4.6★224 rev](https://www.amazon.co.uk/dp/B01M29GM8M) [4**FUEL10K Protein Boosted Granola Chocolate 400 g**FUEL10K**£3.19**4.7★210 rev](https://www.amazon.co.uk/dp/B00DQACW1Q) [5**Jordans Granola Crunchy Simply Oat Breakfast Cereal - British Baked Source of Fibre Cereal - No Artificial Flavours or Preservatives - 750g (Pack of 4 x 750g)**JORDANS**£10.81**4.5★135 rev](https://www.amazon.co.uk/dp/B0168UUHQ2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FUEL10K Chocolate Chunks Granola 650 g (Pack of 1)**FUEL10K**£5.04**70 rev9mo ago](https://www.amazon.co.uk/dp/B0FTGGPYJR) [**Jordans Granola Super Nutty Breakfast Cereal High Fibre 500 g**JORDANS**£3.75**70 rev3y ago](https://www.amazon.co.uk/dp/B0CBCH9Z1P) [**Kelloggs Special K Crunchy Oat Granola Mixed Berries 350g**Kellogg's**£2.30**226 rev3y ago](https://www.amazon.co.uk/dp/B0C37R2ZWP) [**Rollagranola - Awesome Almond Oat Granola 400g Pack. 100% Natural Made With Gluten Free Oats. Suitable For A Vegan Diet With No Added Sugar. Handcrafted In The UK- 1x400g Pack**Rollagranola**£4.61**108 rev3y ago](https://www.amazon.co.uk/dp/B0BJKJ17T9) [**Kelloggs Special K Granola Dark Chocolate Curls 350g**Kellogg's**£2.40**229 rev4y ago](https://www.amazon.co.uk/dp/B0B3F6QRJQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kelloggs Crunchy Nut Oat Granola Chocolate 380g**Kellogg's**£3.05**4.7★**▲ 79%**](https://www.amazon.co.uk/dp/B014UQMRVE) [**FUEL10K Chocolate Chunks Granola 650 g (Pack of 1)**FUEL10K**£5.04**4.7★**▲ 49%**](https://www.amazon.co.uk/dp/B0FTGGPYJR) [**Kelloggs Special K Granola Dark Chocolate Curls 350g**Kellogg's**£2.40**4.4★**▲ 36%**](https://www.amazon.co.uk/dp/B0B3F6QRJQ) [**Kelloggs Crunchy Nut Granola Caramalised Nuts 380g**Crunchy Nut**£2.70**4.5★**▲ 34%**](https://www.amazon.co.uk/dp/B01EST6M64) [**Jordans Granola Crunchy Simply Oat Breakfast Cereal - British Baked Source of Fibre Cereal - No Artificial Flavours or Preservatives - 750g (Pack of 4 x 750g)**JORDANS**£10.81**4.5★**▲ 33%**](https://www.amazon.co.uk/dp/B0168UUHQ2)
**~~View all trending →~~**
## **What buyers say about granola**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**41%
*“This is so tasty”*
**Value For Money**11%
*“good value”*
**Quality-Overall**6%
*“Excellent Product”*
**Nutritional Content**6%
*“high in protein”*
**Health Benefits-Overall**6%
*“Healthy and delicious”*
**Crispiness**5%
*“Crunch is good”*
**Sweetness**5%
*“it has maple syrup in it so it is sweet”*
**Flavor**3%
*“Love this flavour”*
**Ingredients-Overall**2%
*“Full of quality ingredients”*
**Ease Of Use**1%
*“Perfect simple”*
### **What buyers complain about **
**Value For Money**14%
*“Expensive”*
**Taste-Overall**12%
*“Not to my taste”*
**Sweetness**10%
*“Too sweet”*
**Size-Overall**6%
*“Small bags”*
**Durability**4%
*“Clearly something else that aint broke because the manufacturer says its not making these any more”*
**Ease Of Chewing/Swallowing**3%
*“Very unpleasant ~ chewy”*
**Ingredients-Overall**3%
*“Ingredients not consistent”*
**Nutritional Content**3%
*“I cannot recommend this product for Diabtics”*
**Quality-Overall**3%
*“very poor quality and completely inedible”*
**Moist/Dry**3%
*“Hard and dry”*
## **Common questions**
- **Is granola profitable to sell on Amazon United Kingdom?**
- The niche generates £553K/yr across 73 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +5.2%. Flapen's verdict: Worth a look (66/100).
- **How competitive is the granola niche?**
- 18 brands and 98 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in granola?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Sweetness. The return rate is 0.0%.
- **When does demand for granola peak?**
- Demand peaks in May; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the granola niche?**
- Listings span £1.82–£21.66; the average listing price is £6.91 (sweet spot $15–$100). The average incumbent carries 228 reviews — the moat a new listing must climb.
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