---
title: "Trend — grains - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/grains/trend"
last_updated: "2026-07-31T20:13:27.522Z"
locale: en
meta:
  description: "Niche score 51/100 · £81K/yr market · 82K searches/yr. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £81K/yr market · 82K searches/yr. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — grains - Flapen"
---

# **grains**

**Worth a look**

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Market size 20Growth 25Conversion 97Competition 88Returns 100Price range 36Avg price 19Brand share 4Review moat 91Quality gap 40

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****14.7%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****177.23**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****27%**

top-5 click share — an open shelf

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****£1.02–£22.80**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-0.5%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£81K**

£81K/yr · 82K searches

**Avg price**

**Bad****£6.76**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand