---
title: "Grains — £81K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/grains"
last_updated: "2026-07-31T19:20:25.631Z"
locale: en
meta:
description: "Niche score 51/100 · £81K/yr market · 82K searches/yr. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £81K/yr market · 82K searches/yr. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Grains — £81K/yr Amazon UK Niche (2026) - Flapen"
---
# **grains**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Market size 20Growth 25Conversion 97Competition 88Returns 100Price range 36Avg price 19Brand share 4Review moat 91Quality gap 40
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****177.23**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£1.02–£22.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-0.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£81K**
£81K/yr · 82K searches
**Avg price**
**Bad****£6.76**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, grains is a £81K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 98% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **grains market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **£68K–£85K**
- units × avg price
- **Conversion rate**
- **14.7%**
- **Avg BSR**
- **#67**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **49%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**10 **▼falling
**Sellers**
**67**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**27%**
Top 20: 73%
**Open market**
**1%**
- Merchant Gourmet87% - by Amazon4% - The Gym Kitchen3% - Morrisons2% - Ainsley Harriott2% - HEINZ0% - Open — no brand owns it (4 brands, 1%)
## **Demand**
Weekly Amazon search volume, last 22 weeks — -0.5% search growth over the last 90 days.
2K2KSpike '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/grocery/grains/trend)
## **Top grains search terms**
- **merchant gourmet**51K/yr+0.1%11.5% conv. - **grains**15K/yr+5.3%12.5% conv. - **merchant gourmet grains**3K/yr+9.5%7.3% conv. - **whole grains**6K/yr-19.6%0.9% conv. - **grain**4K/yr-13.5%7.4% conv. - **merchant**3K/yr-6.3%12.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/grains/search-terms)
## **Top grains products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£2K4%£3K6%£5K8%£7K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Merchant Gourmet Ready-to-Eat 3-Bean & Lentil Chilli with Chipotle & Smoked Paprika High in Protein & Fibre 1 of your 5-a-day Ready Meals (6x 280g)**Merchant Gourmet**£12.23**4.5★62 rev](https://www.amazon.co.uk/dp/B0DFZ5WL2Z) [2**Merchant Gourmet Mediterranean Grains Vegan Source of Fibre Low Fat & Sugar Ready-to-Eat 250 g (Pack of 6)**Merchant Gourmet**£12.55**4.5★2 rev](https://www.amazon.co.uk/dp/B0DK3R51G7) [3**Merchant Gourmet Smoky Spanish Style Rice and Grains 250g Pack of 1**Merchant Gourmet**£2.26**4.4★192 rev](https://www.amazon.co.uk/dp/B072QMV5VM) [4**Merchant Gourmet Ready-to-Eat Thai Green Lentil Curry with Lemongrass & Thai Basil High in Protein & Fibre 1 of your 5-a-day Ready Meals (6x 280g)**Merchant Gourmet**£13.00**4.6★38 rev](https://www.amazon.co.uk/dp/B0DFZ56MVK) [5**Merchant Gourmet Ready-to-eat Puy Lentil Bolognese Pack of 6 x 280g Pouches High in Protein High in Fibre Vegan. Cooked with Puy & Brown Lentils Mixed Mushrooms Sundried Tomato Paste Ready-Meal Option**Merchant Gourmet**£14.14**4.7★27 rev](https://www.amazon.co.uk/dp/B0F8KGHV9T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Merchant Gourmet Mediterranean Grains Vegan Source of Fibre Low Fat & Sugar Ready-to-Eat 250 g (Pack of 6)**Merchant Gourmet**£12.55**2 rev5mo ago](https://www.amazon.co.uk/dp/B0DK3R51G7) [**Merchant Gourmet 3-Bean & Lentil Chilli Vegan Ready Meal 280 g**Merchant Gourmet**£2.08**12 rev1y ago](https://www.amazon.co.uk/dp/B0FCFXZ1TN) [**Merchant Gourmet Lentil & Chickpea Tagine Vegan Ready Meal 280 g**Merchant Gourmet**£2.07**15 rev1y ago](https://www.amazon.co.uk/dp/B0FCFXGG5M) [**Merchant Gourmet Thai Green Lentil Curry 280g**Merchant Gourmet**£2.06**4 rev1y ago](https://www.amazon.co.uk/dp/B0FCFZSZ1D) [**Merchant Gourmet Ready-to-eat Puy Lentil Bolognese Pack of 6 x 280g Pouches High in Protein High in Fibre Vegan. Cooked with Puy & Brown Lentils Mixed Mushrooms Sundried Tomato Paste Ready-Meal Option**Merchant Gourmet**£14.14**27 rev1y ago](https://www.amazon.co.uk/dp/B0F8KGHV9T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**M GOURMET LENTIL CHILLI 330G**Merchant Gourmet**£2.21**2.0★**▲ 167%**](https://www.amazon.co.uk/dp/B0B6CRQRDD) [**Merchant Gourmet Mediterranean Grains Vegan Source of Fibre Low Fat & Sugar Ready-to-Eat 250 g (Pack of 6)**Merchant Gourmet**£12.55**4.5★**▲ 110%**](https://www.amazon.co.uk/dp/B0DK3R51G7) [**Merchant Gourmet Thai Green Lentil Curry 280g**Merchant Gourmet**£2.06**4.4★**▲ 78%**](https://www.amazon.co.uk/dp/B0FCFZSZ1D) [**Merchant Gourmet Ready-to-eat Puy Lentil Bolognese Pack of 6 x 280g Pouches High in Protein High in Fibre Vegan. Cooked with Puy & Brown Lentils Mixed Mushrooms Sundried Tomato Paste Ready-Meal Option**Merchant Gourmet**£14.14**4.7★**▲ 57%**](https://www.amazon.co.uk/dp/B0F8KGHV9T) [**Merchant Gourmet 3-Bean & Lentil Chilli Vegan Ready Meal 280 g**Merchant Gourmet**£2.08**4.6★**▲ 33%**](https://www.amazon.co.uk/dp/B0FCFXZ1TN)
**~~View all trending →~~**
## **What buyers say about grains**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**29%
*“A good size portion that was tasty and filling”*
**Quality-Overall**13%
*“Excellent product”*
**Value For Money**12%
*“Value for money”*
**Health Benefits-Overall**8%
*“healthy meal at a reasonable price”*
**Flavor**6%
*“Best flavour and texture and very easy to cook”*
**Cooking Instructions**5%
*“As with all the Gourmet beans this is really handy for the store cupboard”*
**Ease Of Use**5%
*“Very easy to use”*
**Nutritional Content**4%
*“eats a high protein diet”*
**Advertised Vs Actual Product**3%
*“Does what I wanted”*
**Size-Overall**3%
*“Good size for the price”*
### **What buyers complain about **
**Advertised Vs Actual Product**15%
*“False advertising- read reviews”*
**Taste-Overall**11%
*“the taste is a little bland for me I may try again adding some herbs and spices”*
**Chunk/Clump/Collection**6%
*“This has got small stones/particles mixed in it”*
**Moist/Dry**6%
*“They don't last long as too wet in the bag”*
**Size-Overall**6%
*“Short life span”*
**Bitter**6%
*“i found it a bit bitter”*
**Nutritional Content**5%
*“Incorrect nutrients label”*
**Flavor**3%
*“my least favourite of these meals”*
**Weight Light**3%
*“Packets were slightly lighter than described”*
**Cooking Instructions**3%
*“Don't buy it if you expect a ready-to-boil product”*
## **Common questions**
- **Is grains profitable to sell on Amazon United Kingdom?**
- The niche generates £81K/yr across 53 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -0.5%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the grains niche?**
- 10 brands and 67 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in grains?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Taste-Overall, Chunk/Clump/Collection. The return rate is 0.0%.
- **What does it cost to enter the grains niche?**
- Listings span £1.02–£22.80; the average listing price is £6.76 (sweet spot $15–$100). The average incumbent carries 177 reviews — the moat a new listing must climb.
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