---
title: "Gouda — £74K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/gouda"
last_updated: "2026-07-31T19:20:25.622Z"
locale: en
meta:
description: "Niche score 45/100 · £74K/yr market · 94K searches/yr · £4.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £74K/yr market · 94K searches/yr · £4.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Gouda — £74K/yr Amazon UK Niche (2026) - Flapen"
---
# **gouda**
**Skip it**
Pricing outside the sweet spot ($4.04 avg) — this niche doesn't clear our bar today.
Market size 19Growth 20Conversion 100Competition 49Returns 100Price range 51Avg price 11Brand share 15Review moat 78Quality gap 30
**Conversion**
**Incredible****19.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****438.55**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£1.82–£28.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-9.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£74K**
£74K/yr · 94K searches
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£4.04**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, gouda is a £74K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gouda market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **£81K–£101K**
- units × avg price
- **Conversion rate**
- **19.6%**
- **Avg BSR**
- **#16**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **5%**
- **Out of stock**
- **4.2%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **—flat
**Sellers**
**38**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 100%
**Open market**
**4%**
- Morrisons63% - Président14% - Italian Gourmet E.R.7% - Lindahls7% - Leerdammer3% - Mlekovita2% - Open — no brand owns it (3 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -9.7% search growth over the last 90 days.
3K2KHoliday '24Spike '25Holiday '25Prime Day '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/gouda/trend)
## **Top gouda search terms**
- **gouda**25K/yr-6.0%17.7% conv. - **gouda cheese**16K/yr+9.8%5.6% conv. - **edam**11K/yr-1.1%22.8% conv. - **edam cheese**12K/yr-18.4%11.6% conv. - **emmental**7K/yr-3.8%24.9% conv. - **gruyere**8K/yr-38.4%21.5% conv. - **swiss cheese**5K/yr-19.3%10.4% conv. - **gruyere cheese**6K/yr-38.1%6.0% conv. - **emmental cheese**5K/yr-10.8%8.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/gouda/search-terms)
## **Top gouda products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£4K10%£7K15%£11K20%£15K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Gouda Slices 240g**Morrisons**£2.89**4.6★574 rev](https://www.amazon.co.uk/dp/B0B9STB33M) [2**Morrisons Swiss Le Gruyere Cheese 170g**Morrisons**£4.19**4.6★227 rev](https://www.amazon.co.uk/dp/B08DJRZ3WD) [3**Morrisons Edam Slices 240g**Morrisons**£2.89**4.6★231 rev](https://www.amazon.co.uk/dp/B0B9ST8DRR) [4**President Emmental Slices 200g**Président**£2.59**4.4★361 rev](https://www.amazon.co.uk/dp/B00B02YEL8) [5**Leerdammer Original Slices 160g Pack of 1**Italian Gourmet E.R.**£2.42**4.6★1,158 rev](https://www.amazon.co.uk/dp/B00ISCPYR6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lindahls Protein Gouda Cheese Slices 125g High Protein Vegetarian**Lindahls**£1.95**13 rev1y ago](https://www.amazon.co.uk/dp/B0FCFWXLZ4) [**Morrisons Edam Wedge 300g**Morrisons**£3.24**70 rev1y ago](https://www.amazon.co.uk/dp/B0DG5P2F7L) [**Morrisons Emmental Sweet and Nutty 10 Slices 240g**Morrisons**£2.88**240 rev3y ago](https://www.amazon.co.uk/dp/B0C5N9613C) [**Morrisons Mozzarella Mild and Creamy 10 Slices 240g**Morrisons**£2.86**393 rev3y ago](https://www.amazon.co.uk/dp/B0C5N9684H) [**Morrisons Mild Cheddar Slices 240g**Morrisons**£2.91**307 rev3y ago](https://www.amazon.co.uk/dp/B0BF62Q3Z7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lindahls Protein Gouda Cheese Slices 125g High Protein Vegetarian**Lindahls**£1.95**4.3★**▲ 233%**](https://www.amazon.co.uk/dp/B0FCFWXLZ4) [**Morrisons Mozzarella Mild and Creamy 10 Slices 240g**Morrisons**£2.86**4.6★**▲ 123%**](https://www.amazon.co.uk/dp/B0C5N9684H) [**Morrisons Mild Cheddar Slices 240g**Morrisons**£2.91**4.6★**▲ 80%**](https://www.amazon.co.uk/dp/B0BF62Q3Z7) [**Leerdammer Light Cheese Slices 160g**Leerdammer**£2.34**4.6★**▲ 33%**](https://www.amazon.co.uk/dp/B00ISCPYA8) [**President Emmental Slices 200g**Président**£2.59**4.4★**▲ 30%**](https://www.amazon.co.uk/dp/B00B02YEL8)
**~~View all trending →~~**
## **What buyers say about gouda**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**48%
*“Mild and nutty taste excellent quality for the price”*
**Quality-Overall**12%
*“Good quality cheese”*
**Flavor**12%
*“Delicious flavour”*
**Freshness**6%
*“Very satisfied and fresh very tasty”*
**Value For Money**3%
*“good price”*
**Ease Of Use**2%
*“So convenient thanks”*
**Nutritional Content**2%
*“easy protein”*
**Salt Content**2%
*“Love the sweetness and nuttiness; I particularly like that it is not strong or overly salty”*
**Moist/Dry**2%
*“very moist good taste”*
**Soft Feel**2%
*“soft”*
### **What buyers complain about **
**Value For Money**25%
*“so expensive for the amount you get”*
**Taste-Overall**22%
*“Bit bland”*
**Size-Overall**17%
*“It's a big ball of cheese, spot on”*
**Strength**8%
*“Not strong enough”*
**Flavor**6%
*“Lacks flavour of the original too”*
**Smell**6%
*“Smells awful once posted”*
## **Common questions**
- **Is gouda profitable to sell on Amazon United Kingdom?**
- The niche generates £74K/yr across 20 tracked products. 90-day search growth is -9.7%. Flapen's verdict: Skip it (45/100).
- **How competitive is the gouda niche?**
- 9 brands and 38 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in gouda?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Size-Overall. The return rate is 0.0%.
- **When does demand for gouda peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the gouda niche?**
- Listings span £1.82–£28.49; the average listing price is £4.04 (sweet spot $15–$100). The average incumbent carries 439 reviews — the moat a new listing must climb.
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