---
title: "Good Boy Chicken Strips — £56K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/good-boy-chicken-strips"
last_updated: "2026-07-31T21:06:38.977Z"
locale: en
meta:
description: "Niche score 42/100 · £56K/yr market · 30K searches/yr · £13.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £56K/yr market · 30K searches/yr · £13.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Good Boy Chicken Strips — £56K/yr Amazon UK Niche (2026) - Flapen"
---
# **good boy chicken strips**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 14Growth 23Conversion 96Competition 38Returns 100Price range 63Avg price 60Brand share 0Review moat 54Quality gap 22
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£2.06–£37.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£13.19**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,334.75**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-4.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£56K**
£56K/yr · 30K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, good boy chicken strips is a £56K/yr Amazon United Kingdom market (30K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **good boy chicken strips market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£53K–£66K**
- units × avg price
- **Conversion rate**
- **14.1%**
- **Avg BSR**
- **#193**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **63%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**105**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**0%**
- Good Boy74% - PET MUNCHIES15% - The Regal Mutt5% - Beloved Pets5% - PACK'N PRIDE2%
## **Demand & seasonality**
Weekly Amazon search volume, last 90 weeks — -4.2% search growth over the last 90 days.
900700Spike '25Black Friday '25Holiday '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/good-boy-chicken-strips/trend)
## **Top good boy chicken strips search terms**
- **good boy chicken strips**14K/yr+7.8%12.2% conv. - **chicken strips dog treats**8K/yr-22.2%13.0% conv. - **dog chicken strips**4K/yr+6.9%10.9% conv. - **chicken strips for dogs**3K/yr-17.2%12.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/good-boy-chicken-strips/search-terms)
## **Top good boy chicken strips products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£11K30%£17K40%£22K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Good Boy Chicken Strips - Natural Dog Treats - Wheat and Cereal Free Recipe - Bulk Box - 3 x 350g**Good Boy**£18.88**4.5★1,130 rev](https://www.amazon.co.uk/dp/B09WRP23GN) [2**Good Boy - Chewy Chicken Strips - Dog Treats - Made with 100% Natural Chicken Breast Meat - 100 g - Wheat and Cereal Free Dog Treats - Case of 10**Good Boy**£18.02**4.8★889 rev](https://www.amazon.co.uk/dp/B013UU05MO) [3**Good Boy Chicken Strips 80 g**Good Boy**£2.88**4.6★316 rev](https://www.amazon.co.uk/dp/B07J6W85TL) [4**Pet Munchies Chicken Strips Dog Treats Premium Dog Chews with Natural Real Meat Low in Fat and High in Protein 90g**PET MUNCHIES**£2.06**4.7★868 rev](https://www.amazon.co.uk/dp/B012A4ES74) [5**Pet Munchies Chicken Strips Dog Treats Value Pack Dog Chews with Natural Real Meat Low in Fat and High in Protein 320 g (Pack of 1) Clear**PET MUNCHIES**£5.87**4.8★527 rev](https://www.amazon.co.uk/dp/B07B4GJ2M1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Good Boy Chicken Strips - Natural Dog Treats - Wheat and Cereal Free Recipe - Bulk Box - 6 x 350g**Good Boy**£37.17**16 rev1y ago](https://www.amazon.co.uk/dp/B0DLCDZMW1) [**Dog Treats Chicken Jerky Strips 300 Gr - Human Grade Meat Sticks Chews - Natural Pet Dried Snacks Rawhide - Free - Long Lasting for Large & Small Dogs - Best for Training (Jerky Strips)**Beloved Pets**£10.62**701 rev1y ago](https://www.amazon.co.uk/dp/B0CN98YTNY) [**PACKN PRIDE Dog Treats Chicken Strips 200g Air-Dried Dog Chews Natural Chicken Breast Jerky for Medium&Large Dogs Low-fat & High in Protein**PACK'N PRIDE**£7.97**143 rev2y ago](https://www.amazon.co.uk/dp/B0D6YDY746) [**Good Boy Meaty Strips - Natural Dog Treats - Chicken Beef & Duck Variety - Bulk Box - 3 x 300g**Good Boy**£18.93**108 rev2y ago](https://www.amazon.co.uk/dp/B0D4DXVM2W) [**The Regal Mutt - Chewy Chicken Strips - 1kg Bag**The Regal Mutt**£17.21**307 rev4y ago](https://www.amazon.co.uk/dp/B09VCH1H4N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Good Boy Dog Treats (Chewy Chicken Strips 3 x 100g)**Good Boy**£8.50**4.7★**▲ 290%**](https://www.amazon.co.uk/dp/B07GFHXJWC) [**Good Boy Chewy Chicken Strips 100g (PACK OF 4)**Good Boy**£10.42**4.7★**▲ 265%**](https://www.amazon.co.uk/dp/B01M0Y7DNH) [**Good Boy Chewy Chicken Strips 100g (PACK OF 6)**Good Boy**£14.67**4.7★**▲ 233%**](https://www.amazon.co.uk/dp/B01LY87JM5) [**Good Boy Chicken Strips 80 g**Good Boy**£2.88**4.6★**▲ 104%**](https://www.amazon.co.uk/dp/B07J6W85TL) [**Good Boy Chicken Strips 250g**Good Boy**£7.18**4.7★**▲ 98%**](https://www.amazon.co.uk/dp/B079JG9459)
**~~View all trending →~~**
## **What buyers say about good boy chicken strips**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**49%
*“My dogs absolutely love these”*
**Value For Money**12%
*“Well worth buying”*
**Quality-Overall**11%
*“Good quality dog treat”*
**Taste-Overall**8%
*“A tasty treat that can be enjoyed anytime”*
**Ease Of Chewing/Swallowing**5%
*“My dogs favourite chews”*
**Gifting Purpose**3%
*“These are favourite treats”*
**Advertised Vs Actual Product**2%
*“Exactly what is advertised”*
**Smell**1%
*“smell fresh”*
**Flavor**1%
*“my dog prefers single flavour products”*
**Size-Overall**1%
*“These are a good price for the bigger packs”*
### **What buyers complain about **
**Value For Money**31%
*“A little expensive”*
**Thickness**15%
*“There thick and no good for my Chihuahua”*
**Durability**15%
*“They are easy to break if you don't want to give a whole one every time”*
**Quality-Overall**8%
*“the batch that came today are awful”*
**Flavor**8%
*“why on earth they stopped thd other flavour”*
**Ease Of Chewing/Swallowing**4%
*“Awful chews”*
**Advertised Vs Actual Product**4%
*“Bit disappointed as the packaging does not indicate any product changes”*
## **Common questions**
- **Is good boy chicken strips profitable to sell on Amazon United Kingdom?**
- The niche generates £56K/yr across 16 tracked products. 90-day search growth is -4.2%. Flapen's verdict: Skip it (42/100).
- **How competitive is the good boy chicken strips niche?**
- 5 brands and 105 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in good boy chicken strips?**
- Top complaints mined from reviews: Value For Money, Thickness, Durability. The return rate is 0.0%.
- **When does demand for good boy chicken strips peak?**
- Demand peaks in Oct–Nov; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the good boy chicken strips niche?**
- Listings span £2.06–£37.17; the average listing price is £13.19 (sweet spot $15–$100). The average incumbent carries 1,335 reviews — the moat a new listing must climb.
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