---
title: "Golden Syrup — £72K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/golden-syrup"
last_updated: "2026-07-31T19:23:32.257Z"
locale: en
meta:
description: "Niche score 39/100 · £72K/yr market · 73K searches/yr · £5.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £72K/yr market · 73K searches/yr · £5.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Golden Syrup — £72K/yr Amazon UK Niche (2026) - Flapen"
---
# **golden syrup**
**Skip it**
Soft demand (-31.2% this quarter) — this niche doesn't clear our bar today.
Market size 18Growth 9Conversion 98Competition 20Returns 100Price range 39Avg price 16Brand share 23Review moat 86Quality gap 23
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****280.07**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£1.38–£23.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£72K**
£72K/yr · 73K searches
**Avg price**
**Bad****£5.92**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-31.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, golden syrup is a £72K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Feb–Oct–Nov. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **golden syrup market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **£74K–£89K**
- units × avg price
- **Conversion rate**
- **16.8%**
- **Avg BSR**
- **#409**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **20%**
- **Out of stock**
- **4.0%**
- **Avg brand age**
- **84 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**63**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**6%**
- Lyle's Golden Syrup28% - Ina Paarman's Kitchen20% - Tate & Lyle19% - Morrisons19% - KRISP5% - Generic4% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 86 weeks — -31.2% search growth over the last 90 days.
3K2KSpike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb, Oct, Nov · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/grocery/golden-syrup/trend)
## **Top golden syrup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£4K10%£7K15%£11K20%£14K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lyles Golden Syrup Squeezy 325g**Ina Paarman's Kitchen**£1.73**4.6★408 rev](https://www.amazon.co.uk/dp/B08493GRTV) [2**Morrisons Golden Syrup 750g**Morrisons**£1.93**4.6★637 rev](https://www.amazon.co.uk/dp/B07FQ71QJM) [3**Tate & Lyle Syrup Golden 454 Gram Pack of 3**Tate & Lyle**£5.23**4.8★223 rev](https://www.amazon.co.uk/dp/B08QJ617K4) [4**Lyles Golden Syrup Thick & Buttery for Baking & Desserts - 700g**Lyle's Golden Syrup**£2.67**4.6★227 rev](https://www.amazon.co.uk/dp/B082L4JYBZ) [5**Lyles Golden Syrup Thick & Buttery for Baking & Desserts - 907g**Lyle's Golden Syrup**£3.03**4.7★344 rev](https://www.amazon.co.uk/dp/B016K1PNG8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sweet Syrup Bundle With Lyles Squeezy Golden Syrup 325g (2 Pack)**Generic**£8.25**0 rev6mo ago](https://www.amazon.co.uk/dp/B0FLF6MNZ7) [**Golden Syrup Treacle Bundle with Lyles Golden Syrup Squeezy 325g 2 Pack + Brightdale Kitchen Booklet**Brightdale**£7.58**6 rev1y ago](https://www.amazon.co.uk/dp/B0DW2PSN6P) [**Skinny Food Sugar Free Golden Syrup x 2! Zero Calorie Syrup For Breakfast Snacks Drinks & Desserts - Vegan Gluten-free Keto & Paleo Friendly Golden Syrup -**ABL Supplies**£8.91**129 rev2y ago](https://www.amazon.co.uk/dp/B098P2MW81) [**Lyles Squeezy Syrup 750g - Golden Syrup**Generic**£7.36**39 rev3y ago](https://www.amazon.co.uk/dp/B0BHWSN6ML) [**3 Pack x 454g Syrup Bottle Treat Tasty Quality Sweet**KRISP**£9.63**129 rev5y ago](https://www.amazon.co.uk/dp/B086VHGR7Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sweet Syrup Bundle With Lyles Squeezy Golden Syrup 325g (2 Pack)**Generic**£8.25**0.0★**▲ 250%**](https://www.amazon.co.uk/dp/B0FLF6MNZ7) [**McVities Lyles Golden Syrup Sticky Pudding Cake 150g**McVitie's**£1.38**4.4★**▲ 68%**](https://www.amazon.co.uk/dp/B005AQA1TY) [**Golden Syrup Treacle Bundle with Lyles Golden Syrup Squeezy 325g 2 Pack + Brightdale Kitchen Booklet**Brightdale**£7.58**5.0★**▲ 25%**](https://www.amazon.co.uk/dp/B0DW2PSN6P) [**Lyles Golden Syrup Squeezy 325g**Ina Paarman's Kitchen**£1.73**4.6★**▲ 17%**](https://www.amazon.co.uk/dp/B08493GRTV) [**Lyles Golden Syrup Thick & Buttery for Baking & Desserts - 907g**Lyle's Golden Syrup**£3.03**4.7★**— 9%**](https://www.amazon.co.uk/dp/B016K1PNG8)
**~~View all trending →~~**
## **What buyers say about golden syrup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**26%
*“I made a lovely tasting fruitcake using this product”*
**Value For Money**18%
*“Great value”*
**Sweetness**16%
*“Sugar Free”*
**Nutritional Content**10%
*“as a person who counts calories the fact this has zero is amazing”*
**Baking**6%
*“it is good for cooking making toffee for toffee apples fudge hundreds of things even in some of your drinks At the end of the day it is liquid sugar”*
**Quality-Overall**5%
*“Quality is good”*
**Ease Of Use**5%
*“Easy pouring”*
**Flavor**4%
*“Very nice flavour”*
**Caffeine Content**3%
*“Very nice syrup”*
**Advertised Vs Actual Product**3%
*“As described”*
### **What buyers complain about **
**Taste-Overall**28%
*“Slightly heavier taste than last purchase”*
**Nutritional Content**15%
*“don’t want all the calories of the regular G S.”*
**Dilute/Watery**13%
*“Bit watery”*
**Texture/Consistency-Overall**8%
*“The consistency is very runny”*
**Artificial Sweeteners**5%
*“On a sugar rush every time”*
**Sweetness**5%
*“Low in sugar”*
**Flavor**5%
*“The flavour tastes like chemicals”*
**Thickness**1%
*“Its quite thick”*
## **Common questions**
- **Is golden syrup profitable to sell on Amazon United Kingdom?**
- The niche generates £72K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -31.2%. Flapen's verdict: Skip it (39/100).
- **How competitive is the golden syrup niche?**
- 9 brands and 63 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in golden syrup?**
- Top complaints mined from reviews: Taste-Overall, Nutritional Content, Dilute/Watery. The return rate is 0.0%.
- **When does demand for golden syrup peak?**
- Demand peaks in Feb–Oct–Nov; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the golden syrup niche?**
- Listings span £1.38–£23.56; the average listing price is £5.92 (sweet spot $15–$100). The average incumbent carries 280 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)