---
title: "Gochujang Paste — £233K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/gochujang-paste"
last_updated: "2026-07-31T19:21:11.936Z"
locale: en
meta:
description: "Niche score 36/100 · £233K/yr market · 166K searches/yr · £6.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £233K/yr market · 166K searches/yr · £6.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Gochujang Paste — £233K/yr Amazon UK Niche (2026) - Flapen"
---
# **gochujang paste**
**Skip it**
Prices mostly outside the sweet spot ($2.06–$12.00) — this niche doesn't clear our bar today.
Market size 44Growth 11Conversion 100Competition 9Returns 100Price range 0Avg price 18Brand share 12Review moat 34Quality gap 24
**Conversion**
**Incredible****21.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****£233K**
£233K/yr · 166K searches
**Review moat**
**Okay****3,139.44**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£6.44**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-28.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£2.06–£12.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, gochujang paste is a £233K/yr Amazon United Kingdom market (166K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gochujang paste market data**
- **Units sold / yr**
- **30K–40K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£193K–£258K**
- units × avg price
- **Conversion rate**
- **21.8%**
- **Avg BSR**
- **#107**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **3.5%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**2%**
- Ajumma Republic49% - Chung Jung One19% - Sempio14% - Sun Hee11% - Sweet Things3% - O’Food2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -28.2% search growth over the last 90 days.
6K4KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/gochujang-paste/trend)
## **Top gochujang paste search terms**
- **gochujang paste**107K/yr-25.6%19.7% conv. - **gochujang**47K/yr-32.7%14.1% conv. - **gojuchang paste**6K/yr-32.2%16.4% conv. - **korean chilli paste**3K/yr-8.8%15.4% conv. - **gochujang korean chili paste**3K/yr-58.8%9.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/gochujang-paste/search-terms)
## **Top gochujang paste products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£35K30%£70K45%£105K60%£140K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ajumma Republic Gochujang Chilli Paste 500g**Ajumma Republic**£2.53**4.8★824 rev](https://www.amazon.co.uk/dp/B01FZERC6U) [2**Chung Jung One Gochujang Hot Red Pepper Paste 500 g**Chung Jung One**£4.68**4.6★20,000 rev](https://www.amazon.co.uk/dp/B013HB0CC4) [3**Sun Hee Gochujang Chilli Paste 170G**Sun Hee**£2.06**4.7★186 rev](https://www.amazon.co.uk/dp/B0DHYFDRQ4) [4**Sempio Gochujang Hot Pepper Paste (1KG)**Sempio**£7.86**4.6★1,629 rev](https://www.amazon.co.uk/dp/B00YYAZ7ZU) [5**Sempio Gluten-Free Gochujang 250g**Sempio**£5.21**4.5★2,136 rev](https://www.amazon.co.uk/dp/B09BQG3VPB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pureety Korean Gochujang Sauce 1.1kg Sweet & Spicy Korean Chilli Paste Style Sauce No Added MSG Artificial Colours Sweeteners or Preservatives For Bibimbap Korean BBQ & Marinades**Pureety Made at Home**£9.59**16 rev5mo ago](https://www.amazon.co.uk/dp/B0GLQPX7NF) [**Sun Hee Gochujang Chilli Paste 170G**Sun Hee**£2.06**186 rev1y ago](https://www.amazon.co.uk/dp/B0DHYFDRQ4) [**Sempio Gluten-Free Gochujang 250g**Sempio**£5.21**2,136 rev4y ago](https://www.amazon.co.uk/dp/B09BQG3VPB) [**Gochujang Korean Hot Pepper Paste with Sun-Dried Red Chillies 2 Pack Bundle No preservatives No MSG No Colours - Sweet Things UK TM**Sweet Things**£12.00**257 rev6y ago](https://www.amazon.co.uk/dp/B07YFM83VC) [**Ajumma Republic Gochujang Chilli Paste 500g**Ajumma Republic**£2.53**824 rev9y ago](https://www.amazon.co.uk/dp/B01FZERC6U)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pureety Korean Gochujang Sauce 1.1kg Sweet & Spicy Korean Chilli Paste Style Sauce No Added MSG Artificial Colours Sweeteners or Preservatives For Bibimbap Korean BBQ & Marinades**Pureety Made at Home**£9.59**4.9★**▲ 287%**](https://www.amazon.co.uk/dp/B0GLQPX7NF) [**Gochujang Korean Hot Pepper Paste with Sun-Dried Red Chillies 2 Pack Bundle No preservatives No MSG No Colours - Sweet Things UK TM**Sweet Things**£12.00**4.6★**▲ 94%**](https://www.amazon.co.uk/dp/B07YFM83VC) [**Chung Jung One Sunchang Gochujang 1kg - Korean Chilli Hot Pepper Paste**O’Food**£8.85**4.3★**▲ 92%**](https://www.amazon.co.uk/dp/B003W4NISM) [**Ajumma Republic Gochujang Chilli Paste 500g**Ajumma Republic**£2.53**4.8★**▲ 73%**](https://www.amazon.co.uk/dp/B01FZERC6U) [**Sempio Gochujang Hot Pepper Paste (1KG)**Sempio**£7.86**4.6★**▼ 18%**](https://www.amazon.co.uk/dp/B00YYAZ7ZU)
**~~View all trending →~~**
## **What buyers say about gochujang paste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**27%
*“This is delicious in certain recipes”*
**Flavor**16%
*“Very good balanced flavours”*
**Value For Money**11%
*“Great value”*
**Spiciness**7%
*“Makes nice spicy sauce”*
**Quality-Overall**7%
*“Excellent product”*
**Ease Of Use**6%
*“Easy to use”*
**Sweetness**4%
*“It perfectly balances a rich heart kick with a subtle sweetness”*
**Ingredients-Overall**3%
*“This is the best gochujang paste we have found”*
**Thickness**3%
*“It is pretty thick”*
**Advertised Vs Actual Product**3%
*“It was just like the seller described and advertised”*
### **What buyers complain about **
**Ingredients-Overall**23%
*“Danger it contains MSG”*
**Spiciness**15%
*“Just worth noting its not super spicy if thats what youre expecting”*
**Advertised Vs Actual Product**5%
*“It does not state this on the Amazon ingredients list”*
**Flavor**5%
*“Flavour tastes a little like Thai curry paste”*
**Thickness**2%
*“It is quite thick”*
**Color**2%
*“more of a dark brown”*
## **Common questions**
- **Is gochujang paste profitable to sell on Amazon United Kingdom?**
- The niche generates £233K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -28.2%. Flapen's verdict: Skip it (36/100).
- **How competitive is the gochujang paste niche?**
- 7 brands and 24 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in gochujang paste?**
- Top complaints mined from reviews: Ingredients-Overall, Spiciness, Advertised Vs Actual Product. The return rate is 0.0%.
- **When does demand for gochujang paste peak?**
- Demand peaks in Jan–Feb; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the gochujang paste niche?**
- Listings span £2.06–£12.00; the average listing price is £6.44 (sweet spot $15–$100). The average incumbent carries 3,139 reviews — the moat a new listing must climb.
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