---
title: "Trend — gluten free - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/gluten-free/trend"
last_updated: "2026-07-31T20:56:01.874Z"
locale: en
meta:
  description: "Niche score 63/100 · £580K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · £580K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — gluten free - Flapen"
---

# **gluten free**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 63Growth 19Conversion 85Competition 82Returns 100Price range 42Avg price 14Brand share 87Review moat 76Quality gap 45

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****48%**

top-5 brand share — no brand owns this niche

**Conversion**

**Great****9.4%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Review moat**

**Great****478.71**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****£580K**

£580K/yr · 1.3M searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****£0.98–£25.11**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-11.7%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£4.86**

avg listing price — sweet spot $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")