---
title: "Gluten Free Flour — £77K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/gluten-free-flour"
last_updated: "2026-07-31T19:07:51.498Z"
locale: en
meta:
description: "Niche score 45/100 · £77K/yr market · 132K searches/yr · £8.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £77K/yr market · 132K searches/yr · £8.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Gluten Free Flour — £77K/yr Amazon UK Niche (2026) - Flapen"
---
# **gluten free flour**
**Skip it**
Soft demand (-26.0% this quarter) — this niche doesn't clear our bar today.
Market size 19Growth 12Conversion 76Competition 41Returns 100Price range 62Avg price 23Brand share 48Review moat 84Quality gap 32
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****324.14**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****7.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£0.75–£38.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£8.14**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£77K**
£77K/yr · 132K searches
**Growth**
**Bad****-26.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, gluten free flour is a £77K/yr Amazon United Kingdom market (132K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Feb. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gluten free flour market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£81K–£102K**
- units × avg price
- **Conversion rate**
- **7.2%**
- **Avg BSR**
- **#112**
- **Page quality**
- **0%**
- **Prime**
- **68%**
- **Sponsored**
- **73%**
- **Out of stock**
- **6.9%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**74**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 98%
**Open market**
**19%**
- Doves Farm47% - Prestige Food & Wine12% - KRISP6% - Bob's Red Mill5% - Antimo Caputo5% - freee5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -26.0% search growth over the last 90 days.
4K3KHoliday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/gluten-free-flour/trend)
## **Top gluten free flour search terms**
- **gluten free flour**85K/yr-25.0%6.7% conv. - **doves farm**22K/yr-29.0%1.4% conv. - **gluten free self raising flour**10K/yr-27.8%5.8% conv. - **gluten free plain flour**5K/yr-31.7%6.8% conv. - **gluten free flour self raising**3K/yr+33.0%3.8% conv. - **doves farm flour**4K/yr-21.1%1.3% conv. - **gluten free flour for baking**4K/yr-53.6%6.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/gluten-free-flour/search-terms)
## **Top gluten free flour products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£4K10%£8K15%£12K20%£15K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Doves Farm Gluten Free Self Raising White Flour 1kg**Doves Farm**£2.07**4.6★346 rev](https://www.amazon.co.uk/dp/B01BMB87A0) [2**Doves Farm Plain White Flour 1kg 1000 gram**Doves Farm**£2.12**4.6★552 rev](https://www.amazon.co.uk/dp/B01B80FTXI) [3**Caputo Gluten Free Flour (1kg) - Italian Produce - Alternative to Wheat Flour**Prestige Food & Wine**£8.21**4.5★746 rev](https://www.amazon.co.uk/dp/B0871HDVL6) [4**2 x 1kg gluten free self raising white flour**KRISP**£8.20**4.5★89 rev](https://www.amazon.co.uk/dp/B08S76YY1Q) [5**Bobs Red Mill - Gluten Free 1 to 1 Baking Flour 624g Pouch**Bob's Red Mill**£7.23**4.6★2,242 rev](https://www.amazon.co.uk/dp/B07FW7SCB2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gluten Free Flour Bundle for Doves Farm Free From Gluten Plain White Flour 1kg 2 Pack + Brightdale Kitchen Booklet**Brightdale**£9.92**1 rev5mo ago](https://www.amazon.co.uk/dp/B0GN56FWMR) [**Doves Farm Gluten Free White Bread Flour Refil 1kg | Ideal for Homemade Gluten-Free Loaves Rolls & Pizza Dough | Wheat-Free Baking Mix**Bug's Pantry**£7.75**6 rev6mo ago](https://www.amazon.co.uk/dp/B0GHT3YVJG) [**by Amazon Self Raising Flour 1.5kg**by Amazon**£0.75**637 rev2y ago](https://www.amazon.co.uk/dp/B0CVNDKQC3) [**Freee Bread Flour Selection Pack - 1 x White Bread Flour 1kg & 1 x Brown Bread Flour 1kg - Total 2 Packets - Free from Gluten**freee**£8.95**71 rev2y ago](https://www.amazon.co.uk/dp/B0CLS4K9FT) [**Elephant Atta Medium Chapatti Flour 1.5kg Atta Flour for Roti Naan & Chapattis**ELEPHANT ATTA**£2.53**178 rev3y ago](https://www.amazon.co.uk/dp/B0BYTBJP6R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gluten Free Flour Bundle for Doves Farm Free From Gluten Plain White Flour 1kg 2 Pack + Brightdale Kitchen Booklet**Brightdale**£9.92**5.0★**▲ 349%**](https://www.amazon.co.uk/dp/B0GN56FWMR) [**Elephant Atta Medium Chapatti Flour 1.5kg Atta Flour for Roti Naan & Chapattis**ELEPHANT ATTA**£2.53**4.4★**▲ 319%**](https://www.amazon.co.uk/dp/B0BYTBJP6R) [**Plain White Flour 1kg (BWFO)**Buy Whole Foods Online**£2.61**4.7★**▲ 316%**](https://www.amazon.co.uk/dp/B0BH4H48NS) [**Doves Farm Strong Wholemeal Bread Flour 1.5kg**Doves Farm**£6.41**4.9★**▲ 112%**](https://www.amazon.co.uk/dp/B015Q9XWYA) [**Doves Farm Gluten Free Self Raising White Flour 1kg**Doves Farm**£2.07**4.6★**▲ 101%**](https://www.amazon.co.uk/dp/B01BMB87A0)
**~~View all trending →~~**
## **What buyers say about gluten free flour**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Baking**24%
*“Bakes well”*
**Quality-Overall**15%
*“Really good quality flour at amazing price”*
**Value For Money**14%
*“Definitely worth it”*
**Nutritional Content**12%
*“Gluten free”*
**Taste-Overall**8%
*“dear me, the results were incredibly delicious”*
**Advertised Vs Actual Product**4%
*“As expected”*
**Texture/Consistency-Overall**3%
*“A fine textured flour”*
**Vegan/Organic**3%
*“Organic the best”*
**Ease Of Use**2%
*“easy use”*
**Ingredients-Overall**2%
*“Great GF alternative”*
### **What buyers complain about **
**Value For Money**17%
*“a bit too costly”*
**Taste-Overall**12%
*“Taste not good”*
**Strength**8%
*“Product bag very flimsy”*
**Size-Overall**8%
*“Wasnt expecting the bag to be so small wont be buying it again ok for emergency”*
**Hard Feel**8%
*“Its very hard so i know its not a husk or anything like that”*
**Nutritional Content**6%
*“Turns out 'Deglutenated' Wheat Starch isn't Gluten Free enough for me”*
**Allergies**6%
*“I had a very painful reaction to this”*
**Smell**4%
*“Can only assume that its been stored next to something smelly”*
**Advertised Vs Actual Product**4%
*“not on the web page”*
**Indigestion**3%
*“The results of eating it were horrendous bloating”*
## **Common questions**
- **Is gluten free flour profitable to sell on Amazon United Kingdom?**
- The niche generates £77K/yr across 22 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -26.0%. Flapen's verdict: Skip it (45/100).
- **How competitive is the gluten free flour niche?**
- 16 brands and 74 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in gluten free flour?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Strength. The return rate is 0.0%.
- **When does demand for gluten free flour peak?**
- Demand peaks in Feb; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the gluten free flour niche?**
- Listings span £0.75–£38.59; the average listing price is £8.14 (sweet spot $15–$100). The average incumbent carries 324 reviews — the moat a new listing must climb.
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