---
title: "Trend — gluten free biscuits - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/gluten-free-biscuits/trend"
last_updated: "2026-07-31T20:04:44.901Z"
locale: en
meta:
  description: "Niche score 55/100 · £231K/yr market · 283K searches/yr · £8.50 avg price. Soft demand (-11.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £231K/yr market · 283K searches/yr · £8.50 avg price. Soft demand (-11.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — gluten free biscuits - Flapen"
---

# **gluten free biscuits**

**Worth a look**

Shows low returns (0.0%), but soft demand (-11.9% this quarter) keeps it on the watch list.

Market size 44Growth 19Conversion 85Competition 81Returns 100Price range 38Avg price 24Brand share 32Review moat 91Quality gap 38

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****185.39**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Great****9.6%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Market size**

**Okay****£231K**

£231K/yr · 283K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****£0.98–£23.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Bad****£8.50**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-11.9%**

90-day search growth — must beat 0% to launch