---
title: "Gluten Free Bars — £836K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/gluten-free-bars"
last_updated: "2026-07-31T19:06:56.796Z"
locale: en
meta:
description: "Niche score 57/100 · £836K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · £836K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Gluten Free Bars — £836K/yr Amazon UK Niche (2026) - Flapen"
---
# **gluten free bars**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 74Growth 45Conversion 97Competition 67Returns 100Price range 46Avg price 33Brand share 0Review moat 48Quality gap 28
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£836K**
£836K/yr · 579K searches
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,691.31**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£1.69–£26.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+16.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****£9.96**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, gluten free bars is a £836K/yr Amazon United Kingdom market (579K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–May–Jun. Verdict: Worth a look — 57/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gluten free bars market data**
- **Units sold / yr**
- **80K–100K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£797K–£996K**
- units × avg price
- **Conversion rate**
- **14.5%**
- **Avg BSR**
- **#71**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **44%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **—flat
**Sellers**
**182**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 86%
**Open market**
**0%**
- Nakd55% - Nature Valley44% - Free From Direct1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +16.0% search growth over the last 90 days.
20K15KSpike '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, May, Jun · busiest ÷ quietest = 6.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/gluten-free-bars/trend)
## **Top gluten free bars search terms**
- **nakd bars**150K/yr+21.3%11.3% conv. - **nature valley bars**124K/yr+16.5%14.3% conv. - **naked bars**57K/yr+12.3%9.8% conv. - **nature valley protein bars**46K/yr+60.6%12.3% conv. - **nature valley**58K/yr-11.7%14.1% conv. - **nakd**46K/yr+19.8%10.6% conv. - **nakd protein bars**36K/yr+7.1%10.9% conv. - **nakd bar**12K/yr+50.6%6.2% conv. - **naked bar**10K/yr+8.1%8.8% conv. - **healthy snack bars**8K/yr+4.9%2.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/gluten-free-bars/search-terms)
## **Top gluten free bars products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£25K6%£50K9%£75K12%£100K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nakd Blueberry Muffin Natural Fruit & Nut Bars - Vegan - Gluten Free - Healthy Snack 35 g (Pack of 18)**Nakd**£7.20**4.6★3,616 rev](https://www.amazon.co.uk/dp/B07D95DSMV) [2**Nature Valley Protein Peanut & Chocolate Gluten Free Cereal Bars 26 x 40g**Nature Valley**£10.82**4.7★4,513 rev](https://www.amazon.co.uk/dp/B01NARR92Y) [3**Nakd Cocoa Hazelnut Protein Bar - Vegan - Gluten Free - Healthy Snack 45g (Pack of 16 bars)**Nakd**£10.60**4.5★1,216 rev](https://www.amazon.co.uk/dp/B0C46XHWLW) [4**nakd. Variety pack - Raw fruit & nut bars - 100% natural ingredients - No added sugar - Vegan - Gluten free - 18 x 35g bars - 630g**Nakd**£10.52**4.5★6,224 rev](https://www.amazon.co.uk/dp/B07LFRLNVM) [5**Nature Valley Crunchy Granola Bars Oats n Honey 40 Pack 2 Bars Per Pack**Nature Valley**£9.12**4.7★2,837 rev](https://www.amazon.co.uk/dp/B00JPIUL6G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nakd Cocoa Hazelnut Protein Bar - Vegan - Gluten Free - Healthy Snack 45g x 3**Nakd**£2.42**121 rev2y ago](https://www.amazon.co.uk/dp/B0D4LPG2MQ) [**nakd. Fruit & Fibre bars - Apple & Cinnamon - High in fibre - 100% Natural ingredients - No added sugar - Vegan - 16 x 44g bars - 704g**Nakd**£10.58**235 rev2y ago](https://www.amazon.co.uk/dp/B0D25Y74Y3) [**nakd. Variety pack - Protein bars - 7g Plant-based protein - 100% natural ingredients - No added sugar - Vegan - 16 x 45g bars - 720g**Nakd**£13.47**1,116 rev2y ago](https://www.amazon.co.uk/dp/B0CR6JXB3Z) [**Nakd 24 bars Variety Mixed Case - Fruit And Nut 24 x 35-45g - Breakfast Food - Vegan Dairy Free Wheat Free Gluten Free - Raw**Free From Direct**£21.20**274 rev2y ago](https://www.amazon.co.uk/dp/B0CGXRRRTZ) [**Nakd Cocoa Hazelnut Protein Bar - Vegan - Gluten Free - Healthy Snack 45g (Pack of 16 bars)**Nakd**£10.60**1,216 rev3y ago](https://www.amazon.co.uk/dp/B0C46XHWLW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nakd Salted Caramel Natural Fruit & Nut Bars - Vegan - Healthy Snack - Gluten Free - 35g x 18 bars**Nakd**£7.65**4.5★**▲ 92%**](https://www.amazon.co.uk/dp/B07L9JKP76) [**Nakd Berry Delight Natural Fruit & Nut Bars - Vegan - Healthy Snack - Gluten Free 35 g (Multipack case 48 Bars)**Nakd**£20.42**4.9★**▲ 89%**](https://www.amazon.co.uk/dp/B01CJXEB7S) [**Nakd Cocoa Hazelnut Protein Bar - Vegan - Gluten Free - Healthy Snack 45g x 3**Nakd**£2.42**4.4★**▲ 85%**](https://www.amazon.co.uk/dp/B0D4LPG2MQ) [**Nakd Nudies Blueberry Muffin**Nakd**£2.55**4.5★**▲ 73%**](https://www.amazon.co.uk/dp/B07NWQMRN1) [**Nakd Blueberry Muffin Natural Fruit & Nut Bars - Vegan - Gluten Free - Healthy Snack 35 g (Pack of 18)**Nakd**£7.20**4.6★**▲ 41%**](https://www.amazon.co.uk/dp/B07D95DSMV)
**~~View all trending →~~**
## **What buyers say about gluten free bars**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**35%
*“tasty snack”*
**Value For Money**19%
*“Excellent Value”*
**Nutritional Content**8%
*“This bar of protein is good for you”*
**Health Benefits-Overall**6%
*“Good healthy product”*
**Quality-Overall**5%
*“Good quality, and arrived on time”*
**Flavor**4%
*“Great flavour”*
**Sweetness**2%
*“I love these for a sweet snack”*
**Crispiness**2%
*“Crispy treat”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Ease Of Chewing/Swallowing**1%
*“not too chewy”*
### **What buyers complain about **
**Taste-Overall**19%
*“Not tasty”*
**Value For Money**9%
*“far too pricey”*
**Sweetness**6%
*“They arent too sweet as no added sugar”*
**Moist/Dry**6%
*“Very dry”*
**Nutritional Content**5%
*“Low in protein though”*
**Advertised Vs Actual Product**3%
*“not advertised as such”*
**Flavor**3%
*“mostly peanut which is not my favourite flavour”*
**Texture/Consistency-Overall**3%
*“and the texture was quite rubbery”*
**Indigestion**2%
*“made me constipated”*
**Quality-Overall**2%
*“Something changed, not for the better”*
## **Common questions**
- **Is gluten free bars profitable to sell on Amazon United Kingdom?**
- The niche generates £836K/yr across 36 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +16.0%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the gluten free bars niche?**
- 3 brands and 182 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in gluten free bars?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Sweetness. The return rate is 0.0%.
- **When does demand for gluten free bars peak?**
- Demand peaks in Mar–May–Jun; the busiest month runs 6.9× the quietest.
- **What does it cost to enter the gluten free bars niche?**
- Listings span £1.69–£26.19; the average listing price is £9.96 (sweet spot $15–$100). The average incumbent carries 1,691 reviews — the moat a new listing must climb.
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