---
title: "Search terms — gin - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/gin/search-terms"
last_updated: "2026-07-31T07:18:10.913Z"
locale: en
meta:
  description: "Niche score 61/100 · £7.1M/yr market · 4.1M searches/yr · £17.63 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · £7.1M/yr market · 4.1M searches/yr · £17.63 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — gin - Flapen"
---

# **gin**

**Launch it**

A $7.1M/yr market growing +12.8% this quarter with returns at 0.2% — clears our launch bar.

Market size 99Growth 41Conversion 86Competition 34Returns 99Price range 87Avg price 82Brand share 53Review moat 24Quality gap 14

**Market size**

**Incredible****£7.1M**

£7.1M/yr · 4.1M searches

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Price range**

**Great****£13.65–£27.18**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****9.8%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****£17.63**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+12.8%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****4,992.71**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality