---
title: "Gin — £7.1M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/gin"
last_updated: "2026-07-31T06:29:50.994Z"
locale: en
meta:
description: "Niche score 61/100 · £7.1M/yr market · 4.1M searches/yr · £17.63 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 61/100 · £7.1M/yr market · 4.1M searches/yr · £17.63 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Gin — £7.1M/yr Amazon UK Niche (2026) - Flapen"
---
# **gin**
**Launch it**
A $7.1M/yr market growing +12.8% this quarter with returns at 0.2% — clears our launch bar.
Market size 99Growth 41Conversion 86Competition 34Returns 99Price range 87Avg price 82Brand share 53Review moat 24Quality gap 14
**Market size**
**Incredible****£7.1M**
£7.1M/yr · 4.1M searches
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Price range**
**Great****£13.65–£27.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****9.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£17.63**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+12.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****4,992.71**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United Kingdom niche tracking, gin is a £7.1M/yr Amazon United Kingdom market (4.1M searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 61/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gin market data**
- **Units sold / yr**
- **400K–500K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **£7.1M–£8.8M**
- units × avg price
- **Conversion rate**
- **9.8%**
- **Avg BSR**
- **#24**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **81 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**66**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 99%
**Open market**
**20%**
- Gordon's23% - Tanqueray22% - Whitley Neill15% - Aber Falls7% - Bombay Sapphire7% - J.J. Whitley7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +12.8% search growth over the last 90 days.
250K150KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/gin/trend)
## **Top gin search terms**
- **gin**2.5M/yr+13.4%5.8% conv. - **gin deals of the day**759K/yr+31.2%8.3% conv. - **flavoured gin**140K/yr+12.7%0.8% conv. - **tanqueray gin 1ltr**101K/yr-1.1%17.2% conv. - **gordons gin 1ltr**76K/yr+2.7%22.9% conv. - **gordons gin**70K/yr+3.8%10.1% conv. - **tanqueray gin**60K/yr-21.8%8.1% conv. - **gin 1 litre**42K/yr+15.8%13.2% conv. - **gin offers**40K/yr-9.6%4.5% conv. - **gordon**41K/yr-33.9%0.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/gin/search-terms)
## **Top gin products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£707K20%£1.4M30%£2.1M40%£2.8M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gordons Special Dry London Gin | 37.5% vol | 1L | Award-Winning | Triple-Distilled London Dry Gin | Clean Juniper-Dominant Taste | Handpicked Gin Botanicals**Gordon's**£16.04**4.8★18,459 rev](https://www.amazon.co.uk/dp/B01HZ6YAUW) [2**Tanqueray London Dry Gin | 41.3% vol | 1L | Award-Winning Premium Spirit | Distilled 4 Times | Made with 4 Gin Botanicals | Enjoy with Ice & Tonic**Tanqueray**£18.05**4.8★6,657 rev](https://www.amazon.co.uk/dp/B005RYHCUU) [3**Whitley Neill Distillers Cut London Dry Gin 1L**Whitley Neill**£17.56**4.8★334 rev](https://www.amazon.co.uk/dp/B0CYCFNWW6) [4**Bombay Sapphire London Dry Gin 40% vol. 100 cl / 1 L 100% Vapour Infused Spirit with 10 Hand-Selected Botanicals**Bombay Sapphire**£17.98**4.8★1,392 rev](https://www.amazon.co.uk/dp/B06XDC7JVK) [5**by Amazon London Dry Gin 1L**by Amazon**£14.41**4.6★868 rev](https://www.amazon.co.uk/dp/B0B9S5XB9F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Whitley Neill Distillers Cut | Award Winning Gin | 41.3% | 70cl |**Whitley Neill**£15.25**87 rev1y ago](https://www.amazon.co.uk/dp/B0DQFLQTPZ) [**Aber Falls Distillery Welsh Dry Gin 70 cl**Aber Falls**£14.35**88 rev1y ago](https://www.amazon.co.uk/dp/B0DQ51LBHN) [**Papa Salt Coastal Gin | 70cl | 42.8% ABV | Award-Winning Australian Craft Inspired by Beach Days Perfectly Smooth Ideal for Enjoying on its Own in cocktails or Sharing as the Ultimate Gift**PAPA SALT**£27.18**107 rev2y ago](https://www.amazon.co.uk/dp/B0D9NYRSTN) [**Whitley Neill Distillers Cut London Dry Gin 1L**Whitley Neill**£17.56**334 rev2y ago](https://www.amazon.co.uk/dp/B0CYCFNWW6) [**J.J Whitley London Dry Gin 1L**J.J. Whitley**£15.30**831 rev3y ago](https://www.amazon.co.uk/dp/B0C5N9L9KW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HENDRICKS Gin - Super Premium - Infused With Rose & Cucumber - Refreshingly Curious & Impeccably Smooth - Small Batch - Handcrafted In Scotland - Ultimate Gift - 41.4% ABV - 35cl**Hendricks**£14.77**4.8★**▲ 224%**](https://www.amazon.co.uk/dp/B013WS6PLE) [**Whitley Neill Distillers Cut London Dry Gin 1L**Whitley Neill**£17.56**4.8★**▲ 133%**](https://www.amazon.co.uk/dp/B0CYCFNWW6) [**Aber Falls Orange Marmalade Gin 70cl (Packaging may vary)**Aber Falls**£14.71**4.8★**▲ 98%**](https://www.amazon.co.uk/dp/B077Q3D3LK) [**Aber Falls Distillery Welsh Dry Gin 70 cl**Aber Falls**£14.35**4.7★**▲ 75%**](https://www.amazon.co.uk/dp/B0DQ51LBHN) [**Papa Salt Coastal Gin | 70cl | 42.8% ABV | Award-Winning Australian Craft Inspired by Beach Days Perfectly Smooth Ideal for Enjoying on its Own in cocktails or Sharing as the Ultimate Gift**PAPA SALT**£27.18**4.7★**▲ 21%**](https://www.amazon.co.uk/dp/B0D9NYRSTN)
**~~View all trending →~~**
## **What buyers say about gin**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Alcohol Flavor**40%
*“isnt overpowered by the alcohol”*
**Value For Money**23%
*“Great value for money”*
**Taste-Overall**13%
*“Great value for the better taste”*
**Quality-Overall**9%
*“good value and quality arrived quickly”*
**Flavor**5%
*“Nice and clean flavour”*
**Advertised Vs Actual Product**4%
*“exactly what i wanted”*
**Gifting Purpose**3%
*“Christmas present”*
**Freshness**1%
*“So refreshing”*
**Blend/Ratio**0%
*“mixes perfectly well with any tonic”*
**Bitter**0%
*“Try this with bitter lemon mixer, gorgeous”*
### **What buyers complain about **
**Value For Money**15%
*“I was sceptical at the price”*
**Alcohol Content**15%
*“I think it's caused by the alcohol”*
**Taste-Overall**9%
*“not to my taste”*
**Alcohol Flavor**9%
*“Not a great gin”*
**Quality-Overall**7%
*“not the best”*
**Side Effects**4%
*“feel rubbish the next day”*
**Gifting Purpose**4%
*“So no gift to give on the day thank you”*
**Ease Of Use**4%
*“Hard to open”*
**Sweetness**4%
*“Boiled sweet in liquid form 👎 Sickly sweet”*
**Flavor**2%
*“enough that the loss of flavour is noticeable”*
## **Common questions**
- **Is gin profitable to sell on Amazon United Kingdom?**
- The niche generates £7.1M/yr across 21 tracked products. 90-day search growth is +12.8%. Flapen's verdict: Launch it (61/100).
- **How competitive is the gin niche?**
- 15 brands and 66 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in gin?**
- Top complaints mined from reviews: Value For Money, Alcohol Content, Taste-Overall. The return rate is 0.2%.
- **When does demand for gin peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the gin niche?**
- Listings span £13.65–£27.18; the average listing price is £17.63 (sweet spot $15–$100). The average incumbent carries 4,993 reviews — the moat a new listing must climb.
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