---
title: "Trend — giant toblerone - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/giant-toblerone/trend"
last_updated: "2026-07-31T20:04:43.283Z"
locale: en
meta:
  description: "Niche score 55/100 · £801K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £801K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — giant toblerone - Flapen"
---

# **giant toblerone**

**Worth a look**

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 73Growth 55Conversion 64Competition 40Returns 100Price range 82Avg price 79Brand share 0Review moat 63Quality gap 20

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Price range**

**Great****£1.68–£86.06**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****£16.63**

avg listing price — sweet spot $15–$100

**Market size**

**Good****£801K**

£801K/yr · 854K searches

**Conversion**

**Good****5.6%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****974.29**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+28.5%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand