---
title: "Search terms — ghee - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/ghee/search-terms"
last_updated: "2026-07-31T20:02:12.618Z"
locale: en
meta:
  description: "Niche score 55/100 · £359K/yr market · 317K searches/yr · £13.40 avg price. Soft demand (-25.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £359K/yr market · 317K searches/yr · £13.40 avg price. Soft demand (-25.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — ghee - Flapen"
---

# **ghee**

**Worth a look**

Shows low returns (0.0%), but soft demand (-25.3% this quarter) keeps it on the watch list.

Market size 54Growth 12Conversion 81Competition 40Returns 100Price range 51Avg price 62Brand share 74Review moat 70Quality gap 43

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.5%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****61%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****691.33**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****£13.40**

avg listing price — sweet spot $15–$100

**Market size**

**Good****£359K**

£359K/yr · 317K searches

**Price range**

**Good****£4.65–£25.63**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-25.3%**

90-day search growth — must beat 0% to launch