---
title: "Ghee — £359K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/ghee"
last_updated: "2026-07-31T19:05:02.474Z"
locale: en
meta:
description: "Niche score 55/100 · £359K/yr market · 317K searches/yr · £13.40 avg price. Soft demand (-25.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £359K/yr market · 317K searches/yr · £13.40 avg price. Soft demand (-25.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Ghee — £359K/yr Amazon UK Niche (2026) - Flapen"
---
# **ghee**
**Worth a look**
Shows low returns (0.0%), but soft demand (-25.3% this quarter) keeps it on the watch list.
Market size 54Growth 12Conversion 81Competition 40Returns 100Price range 51Avg price 62Brand share 74Review moat 70Quality gap 43
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****691.33**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£13.40**
avg listing price — sweet spot $15–$100
**Market size**
**Good****£359K**
£359K/yr · 317K searches
**Price range**
**Good****£4.65–£25.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-25.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, ghee is a £359K/yr Amazon United Kingdom market (317K searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ghee market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **£268K–£335K**
- units × avg price
- **Conversion rate**
- **8.5%**
- **Avg BSR**
- **#14**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **63%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **—flat
**Sellers**
**71**
**Top-5 brand share**
**61%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 96%
**Open market**
**33%**
- Plough20% - Plough Publishing House17% - KTC9% - Na'vi Organics8% - Ghee appetit7% - Ghee Easy6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -25.3% search growth over the last 90 days.
9K7KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/ghee/trend)
## **Top ghee search terms**
- **ghee**200K/yr-23.4%8.4% conv. - **ghee butter**40K/yr-39.0%9.3% conv. - **gee**19K/yr-18.9%2.3% conv. - **desi ghee**17K/yr-23.3%3.7% conv. - **butter ghee**12K/yr-9.4%7.3% conv. - **ghee 1kg**8K/yr-45.7%5.5% conv. - **clarified butter**6K/yr-20.1%4.2% conv. - **cow ghee**4K/yr-23.0%2.7% conv. - **pure ghee**4K/yr-25.3%3.7% conv. - **ktc ghee**4K/yr-23.8%1.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/ghee/search-terms)
## **Top ghee products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£36K20%£72K30%£108K40%£144K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Plough Butter Ghee 1kg**Plough**£12.52**4.6★564 rev](https://www.amazon.co.uk/dp/B08FPD5GR6) [2**Plough Butter Ghee 500g**Plough Publishing House**£8.13**4.5★1,272 rev](https://www.amazon.co.uk/dp/B08FKX9XNQ) [3**KTC Pure Butter Ghee 500g**KTC**£7.25**4.6★901 rev](https://www.amazon.co.uk/dp/B00GVXTI4Y) [4**Organic Certified - Grass Fed - English Ghee (350 ml)**Na'vi Organics**£15.77**4.8★2,620 rev](https://www.amazon.co.uk/dp/B072M3SSP8) [5**Ghee Appétit Organic Ghee 500 ml I Certified Organic I Free Range Grass Fed Ghee I Ghee Butter I Vegetarian I Ayurveda Ghee Recipe I Pure Clarified Butter I Artisan Ghee**Ghee appetit**£18.69**4.6★324 rev](https://www.amazon.co.uk/dp/B097D788NS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Good Phats British Grass-Fed Ghee 450g**GOOD PHATS**£15.85**71 rev11mo ago](https://www.amazon.co.uk/dp/B0D2YB4LJN) [**Laila Pure Butter Ghee 500g**LAILA**£7.61**9 rev1y ago](https://www.amazon.co.uk/dp/B0DMWKPHBK) [**Just Ghee Original Grass Fed Ghee 150g | Great Taste Award Winner 2025 | Pure Clarified Butter | British Cow Ghee | High Smoke Point Cooking Ghee | Handmade in UK**Just Ghee**£10.67**34 rev1y ago](https://www.amazon.co.uk/dp/B0DKVKCPGB) [**Just Ghee Original Grass Fed Ghee 600g | Great Taste Award Winner 2025 | Pure Clarified Butter | British Cow Ghee | High Smoke Point Cooking Ghee | Handmade in UK**Just Ghee**£21.43**34 rev1y ago](https://www.amazon.co.uk/dp/B0DKQ69922) [**Natco Pure Butter Ghee | Desi Ghee Indian Origin | Ideal for High-Temperature Cooking Sweets Snacks & Daily Use | Safe Packaging (500g)**ADELKOS**£9.86**73 rev1y ago](https://www.amazon.co.uk/dp/B0DK6B9322)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Just Ghee Original Grass Fed Ghee 600g | Great Taste Award Winner 2025 | Pure Clarified Butter | British Cow Ghee | High Smoke Point Cooking Ghee | Handmade in UK**Just Ghee**£21.43**4.5★**▲ 152%**](https://www.amazon.co.uk/dp/B0DKQ69922) [**Ghee Easy 850g Organic Ghee from Grass-Fed Cows - Lactose Free Ayurvedic Ghee Gluten Free - 100% European No Additives- Certified Organic & Biodynamic**Ghee Easy**£25.63**4.6★**▲ 145%**](https://www.amazon.co.uk/dp/B0CND363FF) [**Laila Pure Butter Ghee 500g**LAILA**£7.61**4.6★**▲ 107%**](https://www.amazon.co.uk/dp/B0DMWKPHBK) [**Plough Butter Ghee 1kg**Plough**£12.52**4.6★**▲ 57%**](https://www.amazon.co.uk/dp/B08FPD5GR6) [**Happy Butter | Organic Ghee 150g Grass-Fed British Clarified Butter | Lactose & Casein Free | Rich in Vitamins A D E & K | Award-Winning Organic Ghee for Cooking Baking & Bulletproof Coffee |**Happy Butter**£8.04**4.6★**▲ 37%**](https://www.amazon.co.uk/dp/B07DPM1YFW)
**~~View all trending →~~**
## **What buyers say about ghee**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Good quality, easy to cook with and keeps for monthe”*
**Taste-Overall**23%
*“Great taste”*
**Value For Money**13%
*“Worth buying”*
**Cooking Instructions**7%
*“great for Indian cooking Indian”*
**Vegan/Organic**7%
*“Quality organic product”*
**Smell**4%
*“Pleasant smell”*
**Flavor**4%
*“keeps the flavours as they should be”*
**Advertised Vs Actual Product**2%
*“Exactly as described”*
**Health Benefits-Overall**2%
*“Healthy and delicious”*
**Freshness**1%
*“Delicious and fragrant”*
### **What buyers complain about **
**Taste-Overall**18%
*“It tasted awful”*
**Value For Money**13%
*“A bit expensive”*
**Smell**8%
*“this time it's look and smell is weird and seems adulterated”*
**Quality-Overall**7%
*“Unimpressed with the quality”*
**Ingredients-Overall**7%
*“i should imagine they've used the health ministry rule if an ingredient doesn't exceed the”*
**Certifications**5%
**Flavor**4%
*“the flavoring they've added looks visually well above the 0.01% they claim”*
**Color**3%
*“The colour was paler as well”*
**Cooking Instructions**3%
*“tainted everything I cook with it”*
**Texture/Consistency-Overall**3%
*“The texture was also crumbly”*
## **Common questions**
- **Is ghee profitable to sell on Amazon United Kingdom?**
- The niche generates £359K/yr across 24 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -25.3%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the ghee niche?**
- 19 brands and 71 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in ghee?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Smell. The return rate is 0.0%.
- **When does demand for ghee peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the ghee niche?**
- Listings span £4.65–£25.63; the average listing price is £13.40 (sweet spot $15–$100). The average incumbent carries 691 reviews — the moat a new listing must climb.
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