---
title: "Gavin and Stacey — £17K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/gavin-and-stacey"
last_updated: "2026-07-31T20:03:05.564Z"
locale: en
meta:
description: "Niche score 40/100 · £17K/yr market · 141K searches/yr · £10.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £17K/yr market · 141K searches/yr · £10.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Gavin and Stacey — £17K/yr Amazon UK Niche (2026) - Flapen"
---
# **gavin and stacey**
**Skip it**
A small market ($17K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 15Conversion 14Competition 59Returns 87Price range 48Avg price 37Brand share 62Review moat 98Quality gap 23
**Review moat**
**Incredible****39.05**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£2.33–£26.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£10.43**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-20.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£17K**
£17K/yr · 141K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, gavin and stacey is a £17K/yr Amazon United Kingdom market (141K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Feb–Dec. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gavin and stacey market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£21K–£26K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#6,325**
- **Page quality**
- **0%**
- **Prime**
- **60%**
- **Sponsored**
- **40%**
- **Out of stock**
- **5.5%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **208 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 100%
**Open market**
**27%**
- Bonnie Banter23% - Generic16% - Confidently Quirky11% - HWC Trading10% - p&p homeware7% - MYSOMY6%
## **Demand & seasonality**
Weekly Amazon search volume, last 76 weeks — -20.5% search growth over the last 90 days.
15K10KSpike '25Holiday '25Prime Day '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb, Dec · busiest ÷ quietest = 9.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/gavin-and-stacey/trend)
## **Top gavin and stacey search terms**
- **gavin and stacey**103K/yr-24.9%0.1% conv. - **gavin and stacey gifts**31K/yr-22.9%2.5% conv. - **gavin and stacey merchandise**7K/yr+70.0%1.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/gavin-and-stacey/search-terms)
## **Top gavin and stacey products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£85410%£2K15%£3K20%£3K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funny Birthday Card Gavin and Stacey Doris Wheres The Birthday Card A5 Size with Envelope For Mum Dad Friend Sister Brother**Bonnie Banter**£3.40**5.0★10 rev](https://www.amazon.co.uk/dp/B0FDGTXT12) [2**Confidently Quirky - Nessa Youre Tidy White Mug Funny Gavin and Stacey Mug Gavin and Stacey Fan Gift Gavin and Stacey Funny Mug Gavin and Stacey Nessa Mug**Confidently Quirky**£10.99**5.0★19 rev](https://www.amazon.co.uk/dp/B0DZ31D1RF) [3**HWC Trading A4 Mathew Horne & Joanna Page Gavin & Stacey Gifts Printed Signed Autograph Picture for TV Show Fans**HWC Trading**£8.65**5.0★24 rev](https://www.amazon.co.uk/dp/B097HPTWZN) [4**Sugartits - Novelty Funny Chocolate Bar Wrappers Insults Secret Santa Birthday Present Christmas Valentine Rude (Chocolate Bar Not Included)**p&p homeware**£2.33**3.8★225 rev](https://www.amazon.co.uk/dp/B09QH5ZRX4) [5**MYSOMY Doris Kitchen Towel Gavin Stacey Inspired Gifts Lets Get Absolutely Twatted Doris Dish Towel (TWATTED UK)**MYSOMY**£12.71**3.8★4 rev](https://www.amazon.co.uk/dp/B0DMRLLFM2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gavin and Stacey Nessa Inspired Autograph Birthday Card Whats Occurin Funny TV Show Reproduction Signed Inspired Print Comedy Fan Greeting With Envelope no2066**Generic**£2.98**1 rev4mo ago](https://www.amazon.co.uk/dp/B0GS6QFSDM) [**Gavin & Stacey Inspired 11oz Coffee Mug**Generic**£8.97**0 rev6mo ago](https://www.amazon.co.uk/dp/B0GHGR6BJD) [**Gavin and Stacey 2026 Wall Calendar A4 21cm x 30cm Monthly View with Quotes Wire-Bound**Bonnie Banter**£11.80**7 rev9mo ago](https://www.amazon.co.uk/dp/B0FV1V3N2C) [**Funny Birthday Card Gavin and Stacey Doris Wheres The Birthday Card A5 Size with Envelope For Mum Dad Friend Sister Brother**Bonnie Banter**£3.40**10 rev1y ago](https://www.amazon.co.uk/dp/B0FDGTXT12) [**Tell me Tomorrow Mug Gavin and Stacey**Generic**£13.74**1 rev1y ago](https://www.amazon.co.uk/dp/B0DZP2ZYQ5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JOGAL Mens Regular fit Floral Dress Shirt Long Sleeve Printed Casual Button Down Shirts WineredYQ Large**JOGAL**£21.33**4.5★**▲ 923%**](https://www.amazon.co.uk/dp/B0CQC6X4XL) [**Gavin and Stacey Nessa Inspired Autograph Birthday Card Whats Occurin Funny TV Show Reproduction Signed Inspired Print Comedy Fan Greeting With Envelope no2066**Generic**£2.98**5.0★**▲ 700%**](https://www.amazon.co.uk/dp/B0GS6QFSDM) [**Funny Birthday Card Gavin and Stacey Doris Wheres The Birthday Card A5 Size with Envelope For Mum Dad Friend Sister Brother**Bonnie Banter**£3.40**5.0★**▲ 140%**](https://www.amazon.co.uk/dp/B0FDGTXT12) [**Nessa Gavin Quote Oh Whats Occurring Crossbody Bag Gift for Gavin & Stacey Fans (Occurring B)**Generic**£13.58**5.0★**▲ 80%**](https://www.amazon.co.uk/dp/B0DXQ73FW8) [**Gavin & Stacey Inspired 11oz Coffee Mug**Generic**£8.97**0.0★**▲ 77%**](https://www.amazon.co.uk/dp/B0GHGR6BJD)
**~~View all trending →~~**
## **What buyers say about gavin and stacey**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**33%
*“Great quality”*
**Size-Overall**17%
*“Good fit and as described”*
**Fun/Entertainment Experience**17%
*“Really funny card for mother”*
**Gifting Purpose**17%
*“Lovely gift for Gavin and Stacey fans”*
**Machine Wash Suitability**8%
*“Good shirt, give it a few washes to relax the material”*
**Design-Overall**8%
*“The design was very appropriate”*
### **What buyers complain about **
**Size-Overall**100%
*“Would be better a little bit bigger”*
### **Top return reasons **
**Size-Overall**25%
**Width**13%
**Charging**13%
**Quality-Overall**13%
**Material Quality**13%
**Length**13%
**Color**13%
## **Common questions**
- **Is gavin and stacey profitable to sell on Amazon United Kingdom?**
- The niche generates £17K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -20.5%. Flapen's verdict: Skip it (40/100).
- **How competitive is the gavin and stacey niche?**
- 12 brands and 17 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in gavin and stacey?**
- Top complaints mined from reviews: Size-Overall. The return rate is 1.4%.
- **When does demand for gavin and stacey peak?**
- Demand peaks in Feb–Dec; the busiest month runs 9.8× the quietest.
- **What does it cost to enter the gavin and stacey niche?**
- Listings span £2.33–£26.89; the average listing price is £10.43 (sweet spot $15–$100). The average incumbent carries 39 reviews — the moat a new listing must climb.
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