---
title: "Gatorade — £190K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/gatorade"
last_updated: "2026-07-31T19:04:57.770Z"
locale: en
meta:
description: "Niche score 51/100 · £190K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £190K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Gatorade — £190K/yr Amazon UK Niche (2026) - Flapen"
---
# **gatorade**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Market size 38Growth 66Conversion 43Competition 57Returns 100Price range 78Avg price 92Brand share 4Review moat 25Quality gap 21
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£21.81**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£2.20–£62.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+45.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£190K**
£190K/yr · 251K searches
**Review moat**
**Bad****4,190.35**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, gatorade is a £190K/yr Amazon United Kingdom market (251K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gatorade market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **£273K–£327K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#233**
- **Page quality**
- **0%**
- **Prime**
- **57%**
- **Sponsored**
- **17%**
- **Out of stock**
- **6.4%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**76**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 96%
**Open market**
**0%**
- Powerade51% - Gatorade39% - Generic4% - Coca-Cola2% - Lucozade2% - Oshee2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +45.8% search growth over the last 90 days.
10K6KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/gatorade/trend)
## **Top gatorade search terms**
- **gatorade**137K/yr+10.8%2.1% conv. - **powerade**70K/yr+103.2%5.1% conv. - **powerade blue**25K/yr+106.7%5.5% conv. - **gatorade zero**9K/yr+55.1%0.8% conv. - **powerade zero sugar**5K/yr+53.4%1.4% conv. - **gatorade blue**3K/yr+28.1%1.7% conv. - **gatorade drink**3K/yr-7.7%1.1% conv. [**All search terms **](https://flapen.com/research/uk/grocery/gatorade/search-terms)
## **Top gatorade products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£19K20%£38K30%£57K40%£76K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Powerade Bottle Berry Tropical 500 ml (Pack of 12)**Powerade**£11.81**4.7★471 rev](https://www.amazon.co.uk/dp/B004Y67FE0) [2**Powerade Blue Berry Tropical | 500ml x 15**Powerade**£24.73**4.5★73 rev](https://www.amazon.co.uk/dp/B084ZPBR62) [3**Gatorade G Series Glacier Freeze Frost Thirst Quencher Powder Drink 2.16 kg**Gatorade**£31.97**4.8★28,180 rev](https://www.amazon.co.uk/dp/B0776HZ26P) [4**Gatorade Thirst Quencher Cool Blue 12 Fl Oz (pack of 12)**Gatorade**£24.31**4.8★110 rev](https://www.amazon.co.uk/dp/B00B72B5R2) [5**Powerade Berry Tropical 4x500ml**Powerade**£3.34**5.0★1 rev](https://www.amazon.co.uk/dp/B0GJ5RZTVG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Powerade Golden Mango 4 x 500ml**Powerade**£2.20**3 rev5mo ago](https://www.amazon.co.uk/dp/B0GPVVNSW5) [**Powerade Berry Tropical 4x500ml**Powerade**£3.34**1 rev6mo ago](https://www.amazon.co.uk/dp/B0GJ5RZTVG) [**Hydration Booster by Gatorade Carbohydrate-Electrolyte Sachets - Hydration Powder Drink Mix with Carbohydrates Electrolytes and B Vitamins (Cherry Lime 12 Servings)**Gatorade**£12.35**52 rev10mo ago](https://www.amazon.co.uk/dp/B0FRZGGW2G) [**Gatorrade Thirst Quencher Cool Blue Drink Bottles 591ml (6 x Bottles)**Generic**£18.60**5 rev1y ago](https://www.amazon.co.uk/dp/B0DYJ8G5ZP) [**Gatorade Glacier Freeze Thirst Quencher Electrolyte Enhanced Sports Drink 20 fl oz Plastic Bottle 12 Pack**Gatorade**£29.59**3 rev1y ago](https://www.amazon.co.uk/dp/B0DJWX996Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Powerade Golden Mango 4 x 500ml**Powerade**£2.20**5.0★**▲ 210%**](https://www.amazon.co.uk/dp/B0GPVVNSW5) [**Powerade Berry Tropical 4x500ml**Powerade**£3.34**5.0★**▲ 187%**](https://www.amazon.co.uk/dp/B0GJ5RZTVG) [**Powerade ION4 Mountain Blast Zero Sugar Sports Drink Multipck Sipper Cap Bottles 12 x 600mL**Powerade**£24.92**4.7★**▲ 140%**](https://www.amazon.co.uk/dp/B07PZZS1HW) [**Gatorade Glacier Freeze Thirst Quencher Electrolyte Enhanced Sports Drink 20 fl oz Plastic Bottle 12 Pack**Gatorade**£29.59**4.6★**▲ 95%**](https://www.amazon.co.uk/dp/B0DJWX996Z) [**Powerade Blue Berry Tropical | 500ml x 15**Powerade**£24.73**4.5★**▲ 81%**](https://www.amazon.co.uk/dp/B084ZPBR62)
**~~View all trending →~~**
## **What buyers say about gatorade**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**28%
*“It tastes pretty good”*
**Value For Money**20%
*“Worth money”*
**Quality-Overall**9%
*“Tasty, quality sporting drink”*
**Flavor**8%
*“Nice flavour”*
**Moist/Dry**6%
*“Great for hydration”*
**Color**3%
*“Blue is the color”*
**Advertised Vs Actual Product**3%
*“Exactly as advertised”*
**Solubility**3%
*“Mixes easily”*
**Ease Of Use**2%
*“Its as simple as”*
**Ease Of Chewing/Swallowing**2%
*“Its also super convenient to toss”*
### **What buyers complain about **
**Taste-Overall**17%
*“First off - They taste very fake”*
**Color**14%
*“Weird colour and taste”*
**Dilute/Watery**13%
*“WATERED DOWN”*
**Salt Content**6%
*“Disgusting, murky salt water with a hint of artificial fruit”*
**Value For Money**5%
*“pricey”*
**Flavor**5%
*“Unfortunately drink has lost a lot of flavor”*
**Artificial Sweeteners**3%
*“no artificial sweeteners either”*
**Advertised Vs Actual Product**3%
*“Whats most uncomfortable is that products like this rely on the assumption that consumers wont look beyond the headline claims”*
**Size-Overall**1%
*“The bottles are tiny - so 4 gulps and it's done”*
**Sour**1%
*“still gets unpleasant - think the sour sherbet powder that kids can get as candy”*
## **Common questions**
- **Is gatorade profitable to sell on Amazon United Kingdom?**
- The niche generates £190K/yr across 23 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +45.8%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the gatorade niche?**
- 6 brands and 76 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in gatorade?**
- Top complaints mined from reviews: Taste-Overall, Color, Dilute/Watery. The return rate is 0.0%.
- **When does demand for gatorade peak?**
- Demand peaks in Jun–Jul; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the gatorade niche?**
- Listings span £2.20–£62.55; the average listing price is £21.81 (sweet spot $15–$100). The average incumbent carries 4,190 reviews — the moat a new listing must climb.
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