---
title: "Garlic Paste — £112K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/garlic-paste"
last_updated: "2026-07-31T19:05:09.517Z"
locale: en
meta:
description: "Niche score 42/100 · £112K/yr market · 146K searches/yr · £3.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £112K/yr market · 146K searches/yr · £3.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Garlic Paste — £112K/yr Amazon UK Niche (2026) - Flapen"
---
# **garlic paste**
**Skip it**
Prices mostly outside the sweet spot ($0.99–$10.90) — this niche doesn't clear our bar today.
Market size 27Growth 15Conversion 100Competition 23Returns 100Price range 0Avg price 9Brand share 25Review moat 84Quality gap 55
**Conversion**
**Incredible****22.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****327.95**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£112K**
£112K/yr · 146K searches
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-20.6%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£3.37**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.99–£10.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, garlic paste is a £112K/yr Amazon United Kingdom market (146K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Oct. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **garlic paste market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£101K–£135K**
- units × avg price
- **Conversion rate**
- **22.9%**
- **Avg BSR**
- **#41**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **47%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▼falling
**Sellers**
**53**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**8%**
- Very Lazy45% - LAILA21% - GIA15% - indus5% - Morrisons4% - Karrma Ltd.2% - Open — no brand owns it (5 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.6% search growth over the last 90 days.
13K8KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct · busiest ÷ quietest = 4.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/garlic-paste/trend)
## **Top garlic paste search terms**
- **garlic paste**71K/yr-20.9%19.3% conv. - **lazy garlic**24K/yr-21.6%28.5% conv. - **garlic puree**20K/yr-18.9%19.3% conv. - **chopped garlic**10K/yr-20.0%9.4% conv. - **lazy**7K/yr-15.0%2.2% conv. - **easy garlic**3K/yr-19.9%28.6% conv. - **garlic paste for cooking**3K/yr-21.3%17.1% conv. - **crushed garlic**4K/yr-14.8%10.5% conv. - **very lazy**4K/yr-34.1%16.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/garlic-paste/search-terms)
## **Top garlic paste products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£11K20%£22K30%£34K40%£45K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Very Lazy Chopped Garlic 200g Jar Premium Chopped Garlic in a Jar Ready to Use Garlic for Home Cooking Sauce Pasta & Marinades**Very Lazy**£2.00**4.6★1,692 rev](https://www.amazon.co.uk/dp/B01EYCMUAC) [2**Laila Garlic Paste 1KG**LAILA**£3.18**4.6★185 rev](https://www.amazon.co.uk/dp/B0DT4RB2H6) [3**GARLIC PUREE**GIA**£0.99**4.7★1,059 rev](https://www.amazon.co.uk/dp/B00MWTKO4E) [4**Very Lazy Garlic Paste 75g Tube Premium Garlic Paste Tube Ready to Use Garlic for Home Cooking Sauce Pasta & Marinades**Very Lazy**£1.91**4.6★135 rev](https://www.amazon.co.uk/dp/B00B1N8OA8) [5**Indus Minced Garlic Paste 210g**indus**£1.34**2.5★2 rev](https://www.amazon.co.uk/dp/B0GQC46YVQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Very Lazy Squeezy Roasted Garlic Paste 70g**Very Lazy**£1.94**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H2FL9FXV) [**Indus Minced Garlic Paste 210g**indus**£1.34**2 rev4mo ago](https://www.amazon.co.uk/dp/B0GQC46YVQ) [**Very Lazy Chopped Smoked Garlic 200g Glass Jar**Very Lazy**£2.01**50 rev1y ago](https://www.amazon.co.uk/dp/B0F2N2YDWW) [**Laila Garlic Paste 1KG**LAILA**£3.18**185 rev1y ago](https://www.amazon.co.uk/dp/B0DT4RB2H6) [**Laila Garlic Paste 300g**LAILA**£1.32**222 rev1y ago](https://www.amazon.co.uk/dp/B0DT4STPJS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Just Add Garlic Puree 75g**Just Add**£1.31**4.4★**▲ 289%**](https://www.amazon.co.uk/dp/B015QA1AGG) [**Very Lazy Squeezy Roasted Garlic Paste 70g**Very Lazy**£1.94**0.0★**▲ 287%**](https://www.amazon.co.uk/dp/B0H2FL9FXV) [**Indus Minced Garlic Paste 210g**indus**£1.34**2.5★**▲ 146%**](https://www.amazon.co.uk/dp/B0GQC46YVQ) [**BanyanTree Foods Garlic Paste| Minced Garlic Paste 200g | Vegan | Gluten Free | Indian Origin**BanyanTree Foods**£6.07**4.3★**▲ 129%**](https://www.amazon.co.uk/dp/B0CTSYHZHT) [**Laila Garlic Paste 1KG**LAILA**£3.18**4.6★**▲ 59%**](https://www.amazon.co.uk/dp/B0DT4RB2H6)
**~~View all trending →~~**
## **What buyers say about garlic paste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**25%
*“Adds taste”*
**Value For Money**20%
*“excellent value for money”*
**Ease Of Use**10%
*“Easy to use”*
**Quality-Overall**10%
*“its good quality garlic”*
**Flavor**8%
*“Nice and strong for flavour”*
**Cooking Instructions**5%
*“This stuff is great for cooking”*
**Freshness**4%
*“As good as fresh garlic”*
**Spiciness**3%
*“Lovely chilies easy to add into a mix”*
**Advertised Vs Actual Product**3%
*“Does it says on the tin”*
**Durability**1%
*“Price wise, its not too expensive and it lasts quite a while”*
### **What buyers complain about **
**Smell**20%
*“Discusting smell”*
**Taste-Overall**17%
*“needs a lot for taste in foods”*
**Color**7%
*“Check the color. should not be brown”*
**Spiciness**5%
*“Hot spice”*
**Size-Overall**4%
*“This is so big”*
**Quality-Overall**2%
*“Cheap for a reason”*
**Nutritional Content**2%
*“Nutrition facts dont match”*
**Value For Money**2%
*“Shame cause it was good value”*
**Ingredients-Overall**2%
*“Not clear how much garlic is in it”*
**Oily/Greasy**2%
*“.as soon as it hits the oil in the pan it spatters everywhere”*
## **Common questions**
- **Is garlic paste profitable to sell on Amazon United Kingdom?**
- The niche generates £112K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -20.6%. Flapen's verdict: Skip it (42/100).
- **How competitive is the garlic paste niche?**
- 11 brands and 53 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in garlic paste?**
- Top complaints mined from reviews: Smell, Taste-Overall, Color. The return rate is 0.0%.
- **When does demand for garlic paste peak?**
- Demand peaks in Jan–Oct; the busiest month runs 4.6× the quietest.
- **What does it cost to enter the garlic paste niche?**
- Listings span £0.99–£10.90; the average listing price is £3.37 (sweet spot $15–$100). The average incumbent carries 328 reviews — the moat a new listing must climb.
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