---
title: "Garam Masala Powder — £77K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/garam-masala-powder"
last_updated: "2026-07-31T20:04:53.128Z"
locale: en
meta:
description: "Niche score 43/100 · £77K/yr market · 99K searches/yr · £4.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £77K/yr market · 99K searches/yr · £4.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Garam Masala Powder — £77K/yr Amazon UK Niche (2026) - Flapen"
---
# **garam masala powder**
**Skip it**
Prices mostly outside the sweet spot ($1.01–$8.04) — this niche doesn't clear our bar today.
Market size 19Growth 12Conversion 99Competition 31Returns 100Price range 0Avg price 11Brand share 46Review moat 82Quality gap 48
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****19.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****360.65**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****£77K**
£77K/yr · 99K searches
**Growth**
**Bad****-25.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£4.11**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.01–£8.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, garam masala powder is a £77K/yr Amazon United Kingdom market (99K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **garam masala powder market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **£62K–£82K**
- units × avg price
- **Conversion rate**
- **19.1%**
- **Avg BSR**
- **#103**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **47%**
- **Out of stock**
- **5.9%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**55**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**18%**
- Rajah31% - Old India18% - Morrisons12% - Schwartz10% - Spice Mart6% - BanyanTree Foods5% - Open — no brand owns it (7 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 87 weeks — -25.5% search growth over the last 90 days.
3K2KSpike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/garam-masala-powder/trend)
## **Top garam masala powder search terms**
- **garam masala powder**50K/yr-21.8%16.3% conv. - **garam masala**41K/yr-29.3%13.8% conv. - **garam masala powder 100g**4K/yr-30.5%11.3% conv. - **garam masala powder 500g**3K/yr-25.8%20.1% conv. [**All search terms **](https://flapen.com/research/uk/grocery/garam-masala-powder/search-terms)
## **Top garam masala powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£15K30%£23K40%£31K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rajah Spices Garam Masala 1KG - Blended Ground Spice Mix - Pack of 1**Rajah**£6.87**4.7★579 rev](https://www.amazon.co.uk/dp/B009GH23PS) [2**Old India Garam Masala 250g**Old India**£4.32**4.7★582 rev](https://www.amazon.co.uk/dp/B08LVF8J8R) [3**Morrisons Garam Masala Curry Powder 38g**Morrisons**£1.20**4.5★326 rev](https://www.amazon.co.uk/dp/B078SWCG7B) [4**Schwartz Garam Masala 30g**Schwartz**£2.00**4.7★267 rev](https://www.amazon.co.uk/dp/B00UHAWDFI) [5**BanyanTree Foods Garam Masala | Ground Spice Mix 100g (Great Taste Award Winner) ~ All Natural | Indian Origin**BanyanTree Foods**£5.27**4.5★861 rev](https://www.amazon.co.uk/dp/B07FD9NPPR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tropical Sun Garam Masala Traditional Indian Spice Blend for Curries Rice & Marinades Adds Warmth & Depth to Dishes 80g Jar**Tropical Sun**£2.22**2 rev1y ago](https://www.amazon.co.uk/dp/B0FDXJWX8N) [**Mothers SpiceX Garam Masala Authentic Indian Spice Blend for Rich & Aromatic Dishes | Available in 50g 100g 200g 425g (50g)**Mother's SpiceX**£5.03**14 rev1y ago](https://www.amazon.co.uk/dp/B0DXDB6VPG) [**Laila Garam Masala 100g**LAILA**£1.01**2 rev1y ago](https://www.amazon.co.uk/dp/B0DN6JT48D) [**Garam Masala Powder 100g by Anamaya Spices | 12 Pre-roasted North Indian Spice mix | Traditional & Homemade Garam Masala Spice Mix from U.P India | Aromatic and Flvourful**anamaya**£6.67**2 rev2y ago](https://www.amazon.co.uk/dp/B0D9NZCXWC) [**Zouk Garam Masala Spice Pot | Authentic Indian Spice Blend | Warm & Aromatic Curry Powder | Versatile for Marinades Stews & Curries | Vegan Friendly (60g)**Zouk**£6.28**71 rev2y ago](https://www.amazon.co.uk/dp/B0D2DGQZ31)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Laila Garam Masala 100g**LAILA**£1.01**3.0★**▲ 370%**](https://www.amazon.co.uk/dp/B0DN6JT48D) [**Tropical Sun Garam Masala Traditional Indian Spice Blend for Curries Rice & Marinades Adds Warmth & Depth to Dishes 80g Jar**Tropical Sun**£2.22**5.0★**▲ 369%**](https://www.amazon.co.uk/dp/B0FDXJWX8N) [**Organic Garam Masala Powder Premium Quality Free P&P Certified by Soil Association (50g)**Spice Mart**£3.41**4.8★**▲ 335%**](https://www.amazon.co.uk/dp/B08BK8MD12) [**Indus Garam Masala 300g**indus**£1.81**4.2★**▲ 106%**](https://www.amazon.co.uk/dp/B0C5N85DWH) [**Garam Masala Powder 100g by Anamaya Spices | 12 Pre-roasted North Indian Spice mix | Traditional & Homemade Garam Masala Spice Mix from U.P India | Aromatic and Flvourful**anamaya**£6.67**4.5★**▲ 106%**](https://www.amazon.co.uk/dp/B0D9NZCXWC)
**~~View all trending →~~**
## **What buyers say about garam masala powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**27%
*“Cheap”*
**Spiciness**22%
*“Good spice blend”*
**Quality-Overall**16%
*“Good quality”*
**Taste-Overall**10%
*“Add taste to a meal”*
**Flavor**8%
*“Value for money, nice flavour and aroma”*
**Smell**5%
*“What a fantastic aroma”*
**Advertised Vs Actual Product**4%
*“Exactly what I needed”*
**Portability**2%
*“Versatile and useful”*
**Blend/Ratio**1%
*“Good blend of Garamond Masala”*
**Ingredients-Overall**1%
*“Good Company and nice selection of spices”*
### **What buyers complain about **
**Advertised Vs Actual Product**25%
*“Very misleading description”*
**Hard Feel**13%
*“Very harsh and didnt like at all”*
**Quality-Overall**13%
*“Awful”*
**Flavor**6%
*“Note: I have seen a review mentioning that this mix contains no aniseed”*
**Bitter**6%
*“too bitter for my taste”*
**Spiciness**4%
*“Its not overly strong or spicy”*
## **Common questions**
- **Is garam masala powder profitable to sell on Amazon United Kingdom?**
- The niche generates £77K/yr across 17 tracked products. 90-day search growth is -25.5%. Flapen's verdict: Skip it (43/100).
- **How competitive is the garam masala powder niche?**
- 13 brands and 55 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in garam masala powder?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Hard Feel, Quality-Overall. The return rate is 0.0%.
- **When does demand for garam masala powder peak?**
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the garam masala powder niche?**
- Listings span £1.01–£8.04; the average listing price is £4.11 (sweet spot $15–$100). The average incumbent carries 361 reviews — the moat a new listing must climb.
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