---
title: "Gaba — £70K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/gaba"
last_updated: "2026-07-31T19:05:02.147Z"
locale: en
meta:
description: "Niche score 43/100 · £70K/yr market · 133K searches/yr · £16.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £70K/yr market · 133K searches/yr · £16.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Gaba — £70K/yr Amazon UK Niche (2026) - Flapen"
---
# **gaba**
**Skip it**
Soft demand (-24.1% this quarter) — this niche doesn't clear our bar today.
Market size 17Growth 13Conversion 39Competition 19Returns 100Price range 55Avg price 79Brand share 31Review moat 64Quality gap 86
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****£16.76**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****927.93**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£5.53–£26.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£70K**
£70K/yr · 133K searches
**Growth**
**Bad****-24.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, gaba is a £70K/yr Amazon United Kingdom market (133K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gaba market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **£84K–£101K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#178**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **93%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **▲rising
**Sellers**
**22**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**11%**
- Sentia61% - Nutrivo9% - NUTRINATION7% - Nutrition Geeks6% - SS Sport Supplies3% - NEW LEAF PRODUCTS3% - Open — no brand owns it (6 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.1% search growth over the last 90 days.
18K13KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/gaba/trend)
## **Top gaba search terms**
- **gaba**38K/yr-12.9%0.9% conv. - **gaba supplements**33K/yr-17.9%1.1% conv. - **sentia**22K/yr-3.3%8.4% conv. - **senti**11K/yr-62.3%0.0% conv. - **sentia gaba spirit**13K/yr-16.2%11.3% conv. - **gabba**3K/yr-2.6%0.5% conv. - **gaba supplements uk**6K/yr-69.3%0.7% conv. - **gaba drink**2K/yr-26.6%4.0% conv. - **sentia spirits**5K/yr-40.7%7.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/gaba/search-terms)
## **Top gaba products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£14K30%£21K40%£28K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sentia Spirits Gaba Red Botanical Alcohol Free Drinks Natural Plant taste Berries taste Vegan Gluten Free and GM Free 50cl - Sentia Drink Perfect for Mocktails mix with tonic or soda**Sentia**£26.62**3.6★567 rev](https://www.amazon.co.uk/dp/B09S12NZBC) [2**Sentia Spirits Gaba Gold Botanical Alcohol-Free Drink Award Winning Vegan Gluten Free & GM Free Zero Proof Citrus Taste Up to 20 Drinks (500ml) Mix with Lemonade or your favourite mixer**Sentia**£26.63**3.5★137 rev](https://www.amazon.co.uk/dp/B0DJH1SFQW) [3**Sentia Gaba Black Botanical Non Alcoholic Award Winning Vegan Gluten Free and GM Free Spiced Pepper Warmth taste Up to 20 drinks 50cl (500ml) - Perfect for Mocktails Mix with Ginger or Cola**Sentia**£26.62**3.6★60 rev](https://www.amazon.co.uk/dp/B0D33J43JN) [4**L Theanine 400mg | 120 Vegan Capsules - 4 Months Supply | Good Alternative to L-Theanine Powder Gummies and Drops | UK Made LTheanine Supplement**Nutrivo**£7.73**4.6★473 rev](https://www.amazon.co.uk/dp/B0CVR1J7NY) [5**L Theanine 400mg Capsules - 99.6% Pure L-Theanine | 5 Months Supply - 150 Capsules | Supports Relaxation & Focus Promotes Calm | Zero Additives Vegan & Non-GMO | GMP - Certified Lab Tested**NUTRINATION**£9.48**4.6★171 rev](https://www.amazon.co.uk/dp/B0DJM84N9K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**L-Theanine Green Tea Extract with Added Lemon Balm Extract and Chelated Magnesium Glycinate - Derived from Green Tea Leaves - Sleep & Relaxation Support - Mental Clarity**SS Sport Supplies**£5.53**46 rev5mo ago](https://www.amazon.co.uk/dp/B0GJV27PV3) [**L Theanine 400mg Capsules - 99.6% Pure L-Theanine | 5 Months Supply - 150 Capsules | Supports Relaxation & Focus Promotes Calm | Zero Additives Vegan & Non-GMO | GMP - Certified Lab Tested**NUTRINATION**£9.48**171 rev1y ago](https://www.amazon.co.uk/dp/B0DJM84N9K) [**Sentia Spirits Gaba Gold Botanical Alcohol-Free Drink Award Winning Vegan Gluten Free & GM Free Zero Proof Citrus Taste Up to 20 Drinks (500ml) Mix with Lemonade or your favourite mixer**Sentia**£26.63**137 rev1y ago](https://www.amazon.co.uk/dp/B0DJH1SFQW) [**Smiling Wolf Aperitivo | Feel Good | Alcohol Alternative | Functional Alcohol Free Aperol | Mood Enhancing Spirit with Natural Nootropics & B Vitamins | Premium Non Alcoholic | 700ml Bottle**SMILING WOLF**£22.76**39 rev1y ago](https://www.amazon.co.uk/dp/B0DJ31PY1M) [**Sentia Gaba Black Botanical Non Alcoholic Award Winning Vegan Gluten Free and GM Free Spiced Pepper Warmth taste Up to 20 drinks 50cl (500ml) - Perfect for Mocktails Mix with Ginger or Cola**Sentia**£26.62**60 rev2y ago](https://www.amazon.co.uk/dp/B0D33J43JN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**L-Theanine Green Tea Extract with Added Lemon Balm Extract and Chelated Magnesium Glycinate - Derived from Green Tea Leaves - Sleep & Relaxation Support - Mental Clarity**SS Sport Supplies**£5.53**4.0★**▲ 471%**](https://www.amazon.co.uk/dp/B0GJV27PV3) [**Pentire Coastal Spritz 70cl Botanical Non Alcoholic Aperitif Premium Alcohol Free Spirit Distilled from Cornish Plants Vegan No Added Sugar Ideal for Non-Alcoholic Drinks & Cocktails**Pentire**£20.78**4.4★**▲ 300%**](https://www.amazon.co.uk/dp/B0D2RTMPPN) [**L Theanine 400mg Capsules - 99.6% Pure L-Theanine | 5 Months Supply - 150 Capsules | Supports Relaxation & Focus Promotes Calm | Zero Additives Vegan & Non-GMO | GMP - Certified Lab Tested**NUTRINATION**£9.48**4.6★**▲ 209%**](https://www.amazon.co.uk/dp/B0DJM84N9K) [**Solgar Griffonia 5-HTP Complex Sleep and Mood Support with Valerian Root Magnesium and Vitamin B6 - Vegan & Gluten Free - Pack of 30**Solgar**£9.57**4.3★**▲ 101%**](https://www.amazon.co.uk/dp/B001H8J8HK) [**L Theanine 400mg | 120 Vegan Capsules - 4 Months Supply | Good Alternative to L-Theanine Powder Gummies and Drops | UK Made LTheanine Supplement**Nutrivo**£7.73**4.6★**▲ 39%**](https://www.amazon.co.uk/dp/B0CVR1J7NY)
**~~View all trending →~~**
## **What buyers say about gaba**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**14%
*“Absolutely delicious”*
**Sleep Quality**11%
*“Sleep like a baby”*
**Quality-Overall**10%
*“Excellent product”*
**Alcohol Flavor**10%
*“Great alternative to alcohol”*
**Value For Money**7%
*“Fantastic price”*
**Stress/Anxiety**7%
*“Less stressed”*
**Ease Of Chewing/Swallowing**3%
*“Easy to swallow”*
**Soothing Effect**3%
*“Very calming”*
**Vitamin**2%
*“Overall seems to be well formulated supplement that offers good value”*
**Ease Of Use**2%
*“Ease of use”*
### **What buyers complain about **
**Value For Money**14%
*“Overpriced”*
**Taste-Overall**12%
*“dont taste of anything”*
**Sleep Quality**7%
*“I did not respond well to this sleep aid”*
**Dosage**7%
*“Not enough to be clinically effective at all”*
**Ingredients-Overall**5%
*“Ingredients have changed”*
**Side Effects**5%
*“After taking these for a few day I was experiencing really bad pain in my abdomen”*
**Functionality-Overall**4%
*“has no effect whatsoever”*
**Advertised Vs Actual Product**4%
*“False description”*
**Quality-Overall**3%
*“Just wish the quality control was a bit better”*
**Stress/Anxiety**3%
*“I think people who already suffer from chronic anxiety need to be aware of taking supplements for them”*
### **Top return reasons **
**Certifications**100%
## **Common questions**
- **Is gaba profitable to sell on Amazon United Kingdom?**
- The niche generates £70K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -24.1%. Flapen's verdict: Skip it (43/100).
- **How competitive is the gaba niche?**
- 12 brands and 22 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in gaba?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Sleep Quality. The return rate is 0.0%.
- **When does demand for gaba peak?**
- Demand peaks in Jan–Feb; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the gaba niche?**
- Listings span £5.53–£26.63; the average listing price is £16.76 (sweet spot $15–$100). The average incumbent carries 928 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)