---
title: "Furikake — £92K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/furikake"
last_updated: "2026-07-31T19:04:52.295Z"
locale: en
meta:
description: "Niche score 39/100 · £92K/yr market · 111K searches/yr · £8.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £92K/yr market · 111K searches/yr · £8.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Furikake — £92K/yr Amazon UK Niche (2026) - Flapen"
---
# **furikake**
**Skip it**
Prices mostly outside the sweet spot ($2.97–$16.82) — this niche doesn't clear our bar today.
Market size 23Growth 19Conversion 85Competition 14Returns 100Price range 13Avg price 24Brand share 26Review moat 88Quality gap 35
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****237.09**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****9.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Bad****£8.67**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£92K**
£92K/yr · 111K searches
**Growth**
**Bad****-11.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£2.97–£16.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, furikake is a £92K/yr Amazon United Kingdom market (111K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **furikake market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **£87K–£108K**
- units × avg price
- **Conversion rate**
- **9.5%**
- **Avg BSR**
- **#165**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **55%**
- **Out of stock**
- **19.5%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**24**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**7%**
- Emma Basic52% - Xihaha20% - Futaba10% - Generic4% - Marumiya4% - UpLabel Creations3% - Open — no brand owns it (3 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 87 weeks — -11.0% search growth over the last 90 days.
3K2KHoliday '24Spike '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/furikake/trend)
## **Top furikake search terms**
- **furikake**69K/yr-12.2%8.3% conv. - **furikake seasoning**27K/yr-6.9%10.2% conv. - **furikake rice seasoning japanese**5K/yr+8.9%6.4% conv. - **japanese seasoning**5K/yr-24.6%2.3% conv. - **japanese rice seasoning**3K/yr-19.0%6.2% conv. - **seaweed seasoning**3K/yr-14.3%5.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/furikake/search-terms)
## **Top furikake products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£9K20%£18K30%£28K40%£37K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Emma Basic - Seaweed Furikake seasoning 100g | Rice Topping | Avocado Topping | High Fibre | Source of Protein | No additives**Emma Basic**£7.28**4.6★1,133 rev](https://www.amazon.co.uk/dp/B098D5RKP9) [2**Urashima Nori Seaweed & Wasabi Furikake Rice Topping 50g | Authentic Japanese Furikake Seasoning | Crunchy Seaweed Sesame & Wasabi Punch**Xihaha**£3.60**4.9★28 rev](https://www.amazon.co.uk/dp/B0F384MZWH) [3**Emma Basic - Kimchi Furikake 100g | Avocado Topping | Rice Topping | Vegan | Fermented Taste**Emma Basic**£6.19**4.2★227 rev](https://www.amazon.co.uk/dp/B0DKDDN8K7) [4**Futaba Noritamago Furikake Seaweed and Egg Rice Seasoning 60 Gram**Futaba**£5.77**4.5★277 rev](https://www.amazon.co.uk/dp/B009HL9B2G) [5**Dry Rice Seasoning with 6 Flavors for Nagatanien Otona-No Furikake Grown-Up 4packs**Generic**£16.82**4.7★13 rev](https://www.amazon.co.uk/dp/B0DW4XJ4B5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wasabi Furikake - Rice Topping Uncoloured 1kg | Authentic Japanese Rice Seasoning | Bold Wasabi Flavor with Seaweed & Sesame | Large Pack for Home & Food Service**Youi**£16.80**3 rev11mo ago](https://www.amazon.co.uk/dp/B0FMYN79SV) [**Mishima Norikomi Rice Topping with Sesame and Seaweed 36g | Japanese Furikake Seasoning | Gluten-Free & Vegan**Mishima**£2.97**4 rev11mo ago](https://www.amazon.co.uk/dp/B0FLWR1FHF) [**Dry Rice Seasoning with 6 Flavors for Nagatanien Otona-No Furikake Grown-Up 4packs**Generic**£16.82**13 rev1y ago](https://www.amazon.co.uk/dp/B0DW4XJ4B5) [**Emma Basic - Shichimi togarashi 140g | Seven Authentic Japanese Flavors | Versatile Seasoning**Emma Basic**£5.64**57 rev1y ago](https://www.amazon.co.uk/dp/B0DPDQXJWG) [**Emma Basic - Kimchi Furikake 100g | Avocado Topping | Rice Topping | Vegan | Fermented Taste**Emma Basic**£6.19**227 rev1y ago](https://www.amazon.co.uk/dp/B0DKDDN8K7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Marumiya - Furikake Five Assorted Pack Noritama Ajidoraku Umaajisake Sukiyaki Tarako**Marumiya**£9.94**4.4★**▲ 101%**](https://www.amazon.co.uk/dp/B002PH1JW4) [**Urashima Nori Seaweed & Wasabi Furikake Rice Topping 50g | Authentic Japanese Furikake Seasoning | Crunchy Seaweed Sesame & Wasabi Punch**Xihaha**£3.60**4.9★**▲ 81%**](https://www.amazon.co.uk/dp/B0F384MZWH) [**Mishima Norikomi Rice Topping with Sesame and Seaweed 36g | Japanese Furikake Seasoning | Gluten-Free & Vegan**Mishima**£2.97**4.2★**▲ 22%**](https://www.amazon.co.uk/dp/B0FLWR1FHF) [**Emma Basic - Seaweed Furikake seasoning 100g | Rice Topping | Avocado Topping | High Fibre | Source of Protein | No additives**Emma Basic**£7.28**4.6★**▲ 14%**](https://www.amazon.co.uk/dp/B098D5RKP9) [**Wasabi Furikake - Rice Topping Uncoloured 1kg | Authentic Japanese Rice Seasoning | Bold Wasabi Flavor with Seaweed & Sesame | Large Pack for Home & Food Service**Youi**£16.80**5.0★**— 1%**](https://www.amazon.co.uk/dp/B0FMYN79SV)
**~~View all trending →~~**
## **What buyers say about furikake**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**37%
*“Good value pack of rice seasoning”*
**Flavor**23%
*“Spice fantastic”*
**Quality-Overall**6%
*“Amazing no complaints”*
**Spiciness**5%
*“Seasoning for everything”*
**Baking**4%
*“Topping fried eggs is a particular favourite of mine”*
**Crispiness**4%
*“crunch to your Tamago kake Gohan”*
**Ingredients-Overall**4%
*“I love putting it on fried eggs”*
**Smell**3%
*“Looks ok smells ok I think”*
**Value For Money**3%
*“great value”*
**Nutritional Content**2%
*“itsa delicious addition to any meal”*
### **What buyers complain about **
**Nutritional Content**40%
*“Its a one star from me because it wasnt clear that it contained gluten”*
**Value For Money**20%
*“I feel like its a little pricey”*
**Stale/Rotten/Spoiled**10%
*“Stale”*
**Taste-Overall**10%
*“The whole thing tasted expired”*
**Size-Overall**5%
*“This is a larger package than I expected”*
## **Common questions**
- **Is furikake profitable to sell on Amazon United Kingdom?**
- The niche generates £92K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.0%. Flapen's verdict: Skip it (39/100).
- **How competitive is the furikake niche?**
- 9 brands and 24 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in furikake?**
- Top complaints mined from reviews: Nutritional Content, Value For Money, Stale/Rotten/Spoiled. The return rate is 0.0%.
- **When does demand for furikake peak?**
- Demand peaks in Jan; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the furikake niche?**
- Listings span £2.97–£16.82; the average listing price is £8.67 (sweet spot $15–$100). The average incumbent carries 237 reviews — the moat a new listing must climb.
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