---
title: "Frys Turkish Delight — £106K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/frys-turkish-delight"
last_updated: "2026-07-31T19:06:52.127Z"
locale: en
meta:
description: "Niche score 45/100 · £106K/yr market · 102K searches/yr · £10.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £106K/yr market · 102K searches/yr · £10.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Frys Turkish Delight — £106K/yr Amazon UK Niche (2026) - Flapen"
---
# **frys turkish delight**
**Skip it**
Soft demand (-27.0% this quarter) — this niche doesn't clear our bar today.
Market size 26Growth 11Conversion 86Competition 28Returns 100Price range 42Avg price 39Brand share 41Review moat 89Quality gap 38
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****216.28**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****9.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****£1.39–£24.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£10.67**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£106K**
£106K/yr · 102K searches
**Growth**
**Bad****-27.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, frys turkish delight is a £106K/yr Amazon United Kingdom market (102K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **frys turkish delight market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£107K–£133K**
- units × avg price
- **Conversion rate**
- **9.8%**
- **Avg BSR**
- **#610**
- **Page quality**
- **0%**
- **Prime**
- **72%**
- **Sponsored**
- **50%**
- **Out of stock**
- **15.2%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **—flat
**Sellers**
**35**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**15%**
- Fry's34% - Windmill Gifts23% - Saras Flavours of Asia8% - by Amazon8% - SweetiePost7% - Oerich4% - Open — no brand owns it (8 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -27.0% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 7.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/frys-turkish-delight/trend)
## **Top frys turkish delight search terms**
- **frys turkish delight**44K/yr-14.9%9.7% conv. - **turkish delight chocolate**28K/yr-35.4%5.3% conv. - **chocolate turkish delight**15K/yr-27.0%3.9% conv. - **turkish delight frys**9K/yr-43.1%5.4% conv. - **frys turkish delight gift box**6K/yr-60.1%8.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/frys-turkish-delight/search-terms)
## **Top frys turkish delight products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£11K20%£21K30%£32K40%£43K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Frys Turkish Delight Classic Rose-Flavoured Chocolate Treats with Soft Jelly Centre Perfect Snack or Dessert 3 x 51 g (Pack of 1)**Fry's**£1.43**4.8★1,234 rev](https://www.amazon.co.uk/dp/B00VAE3UO8) [2**Frys Turkish Delight Gift Box - x5 Frys Turkish Delights 51g Bars Bundled With Frys Mini Turkish Delight Bars 105g - Turkish Delight Chocolate Gift - Letterbox Gift Friendly**Windmill Gifts**£8.39**4.7★439 rev](https://www.amazon.co.uk/dp/B0CKRSTZW2) [3**by Amazon Turkish Delight Milk Chocolate Bar 150g**by Amazon**£1.88**4.5★217 rev](https://www.amazon.co.uk/dp/B0FCFXTGBQ) [4**Birthday Chocolate Gifts Turkish Delight Gift Box Bundle With x5 Frys Turkish Delight Chocolate 51g Bars and Frys Turkish Delights Mini Bars 105g in Happy Birthday Chocolate Hamper**Windmill Gifts**£8.46**4.7★134 rev](https://www.amazon.co.uk/dp/B0DSLS4CDJ) [5**Turkish Delight Gift Box | Retro Chocolate Gift Box | Turkish Delight Chocolate Letterbox Hamper**SweetiePost**£9.75**4.6★515 rev](https://www.amazon.co.uk/dp/B0BKGTZRR2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Turkish Delight Gift Box Frys Turkish Delight Multipack Hamper | Luxury Sweet Treat Snack Box | Birthday Chocolate Gift Hamper for Her Him | Oerich Hampers**Oerich**£10.90**3 rev3mo ago](https://www.amazon.co.uk/dp/B0GXW3KSMQ) [**by Amazon Turkish Delight Milk Chocolate Bar 150g**by Amazon**£1.88**217 rev6mo ago](https://www.amazon.co.uk/dp/B0FCFXTGBQ) [**Luxury Turkish Delight Chocolate Gift Box | 5 x 51g Bars Frys Turkish Delight 20s & Frys Delights Mini Bars 105g | Chocolate Hamper in Snackify Gift Box | Birthday Anniversary Christmas**Snackify**£7.60**7 rev9mo ago](https://www.amazon.co.uk/dp/B0FWN5TRL8) [**Frys Turkish Delight Mini Chocolate Bars 105g Pack of 2 Milk Chocolate Covered Rose Flavoured Jelly Sweets Individually Wrapped Mini Bars Ideal for Sharing Snacking Gifting or Sweet Hampers**Epished**£8.55**13 rev10mo ago](https://www.amazon.co.uk/dp/B0FP5RL938) [**Frys Chocolate Cream Bars 51g - Turkish Delight Gift Box - Chocolates gift box - Count 12**Parahon**£13.66**2 rev1y ago](https://www.amazon.co.uk/dp/B0F4YFVGWR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Turkish Delight Gift Box Frys Turkish Delight Multipack Hamper | Luxury Sweet Treat Snack Box | Birthday Chocolate Gift Hamper for Her Him | Oerich Hampers**Oerich**£10.90**3.9★**▲ 547%**](https://www.amazon.co.uk/dp/B0GXW3KSMQ) [**Frys Turkish Delight 51g Case of 48**Fry's**£24.97**5.0★**▲ 104%**](https://www.amazon.co.uk/dp/B00SFPLVI2) [**by Amazon Turkish Delight Milk Chocolate Bar 150g**by Amazon**£1.88**4.5★**▲ 92%**](https://www.amazon.co.uk/dp/B0FCFXTGBQ) [**Truede Chocolate Coated Rose Turkish Delight (120g) - Hand-Made Chocolate Coated Rose Flavoured Turkish Delight**Truede You'll Be Delighted**£6.63**4.3★**▲ 91%**](https://www.amazon.co.uk/dp/B018LZR0C6) [**Frys Turkish Delight Mini Chocolate Bars 105g Pack of 5 - Each pack contains 7 Frys Turkish Delight Mini Bars - Total of 35 Turkish Delight Mini Bars by TGBK - Turkish Delight Gift Box**The Great British Kitchen**£15.20**4.4★**▲ 85%**](https://www.amazon.co.uk/dp/B0BXN8945X)
**~~View all trending →~~**
## **What buyers say about frys turkish delight**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**45%
*“This chocolate is absolutely delicious”*
**Gifting Purpose**15%
*“Gift”*
**Value For Money**11%
*“worth the money”*
**Quality-Overall**9%
*“Good quality”*
**Flavor**5%
*“Nice flavour”*
**Sweetness**3%
*“This is amazing turkish delight chocolate”*
**Size-Overall**1%
*“good size”*
**Eco Friendliness**1%
*“The wrapper appears to be paper rather than plastic so that's good for the environment”*
**Advertised Vs Actual Product**0%
*“As described”*
**Chunk/Clump/Collection**0%
*“The individual chunks are generously sized”*
### **What buyers complain about **
**Taste-Overall**24%
*“I didn't like the taste of the chocolate coating”*
**Value For Money**10%
*“Slightly over priced”*
**Advertised Vs Actual Product**7%
*“Very misleading description”*
**Durability**6%
*“They won't last long”*
**Size-Overall**5%
*“This was a bigger bar than I was expecting”*
**Storage Temperature**3%
*“but melted as one”*
**Stale/Rotten/Spoiled**3%
*“What a rip off”*
**Texture/Consistency-Overall**3%
*“the texture is all wrong too”*
**Sweetness**3%
*“Not overly sweet”*
**Flavor**2%
*“I'm also not a bug fan of the rose flavour”*
## **Common questions**
- **Is frys turkish delight profitable to sell on Amazon United Kingdom?**
- The niche generates £106K/yr across 18 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -27.0%. Flapen's verdict: Skip it (45/100).
- **How competitive is the frys turkish delight niche?**
- 14 brands and 35 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in frys turkish delight?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.0%.
- **When does demand for frys turkish delight peak?**
- Demand peaks in Nov–Dec; the busiest month runs 7.5× the quietest.
- **What does it cost to enter the frys turkish delight niche?**
- Listings span £1.39–£24.97; the average listing price is £10.67 (sweet spot $15–$100). The average incumbent carries 216 reviews — the moat a new listing must climb.
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