---
title: "Fruit Salad — £74K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/fruit-salad"
last_updated: "2026-07-31T20:02:03.398Z"
locale: en
meta:
description: "Niche score 51/100 · £74K/yr market · 120K searches/yr. Prices mostly outside the sweet spot ($0.67–$15.95) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £74K/yr market · 120K searches/yr. Prices mostly outside the sweet spot ($0.67–$15.95) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Fruit Salad — £74K/yr Amazon UK Niche (2026) - Flapen"
---
# **fruit salad**
**Worth a look**
Shows low returns (0.1%), but prices mostly outside the sweet spot ($0.67–$15.95) keeps it on the watch list.
Market size 19Growth 19Conversion 97Competition 94Returns 100Price range 6Avg price 12Brand share 26Review moat 65Quality gap 53
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****21%**
top-5 click share — an open shelf
**Review moat**
**Good****906.58**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****£74K**
£74K/yr · 120K searches
**Growth**
**Bad****-11.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£4.25**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.67–£15.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, fruit salad is a £74K/yr Amazon United Kingdom market (120K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in May–Jun–Jul–Aug–Sep. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fruit salad market data**
- **Units sold / yr**
- **20K–25K**
- avg 250–500/product
- **Revenue / yr**
- **£85K–£106K**
- units × avg price
- **Conversion rate**
- **14.6%**
- **Avg BSR**
- **#80**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **30%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
**Brands**
**24 **▲rising
**Sellers**
**84**
**Top-5 brand share**
**89%**
Top 20: 99%
**Top-5 click share**
**21%**
Top 20: 60%
**Open market**
**9%**
- Dole50% - Morrisons23% - by Amazon9% - Del Monte6% - Berrymans2% - SPC2% - Open — no brand owns it (18 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 88 weeks — -11.4% search growth over the last 90 days.
18K13KHoliday '24Spike '25Prime Day '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: May, Jun, Jul, Aug, Sep · busiest ÷ quietest = 5.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/fruit-salad/trend)
## **Top fruit salad search terms**
- **fruit pots**36K/yr+2.5%12.1% conv. - **fruit salad**25K/yr-9.3%15.1% conv. - **fruit pot**11K/yr-12.9%12.4% conv. - **prepared fruit**9K/yr+33.8%22.7% conv. - **dole fruit pots**10K/yr-2.3%11.2% conv. - **dole**10K/yr-34.6%15.9% conv. - **fruit cups**8K/yr-34.5%3.9% conv. - **fruit in juice**4K/yr-16.9%12.2% conv. - **fruit in jelly**4K/yr-9.1%16.8% conv. - **fruit cup**3K/yr-67.9%5.1% conv. [**All search terms **](https://flapen.com/research/uk/grocery/fruit-salad/search-terms)
## **Top fruit salad products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£1K4%£3K6%£4K8%£6K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dole Mixed Fruit In Juice With Cherry 3 x 4 Packs of Assorted Fruits Healthy Snack No Added Sugar Fruit Cocktail Bowls Perfect for Breakfast & Dessert or Adding to Recipes**Dole**£6.28**4.6★234 rev](https://www.amazon.co.uk/dp/B0C5JRQP8D) [2**Dole Cherry Mixed Fruit Salad in Juice Bowl 4 x 113g**Dole**£2.25**4.5★380 rev](https://www.amazon.co.uk/dp/B01B1H30M0) [3**Dole Fruit in Juice Mandarins 4 x 113g**Dole**£2.24**4.6★326 rev](https://www.amazon.co.uk/dp/B01MZ8PP04) [4**Dole Tropical Fruit In Juice 3 x 4 Packs of Assorted Fruits Healthy Snack No Added Sugar Fruit Cocktail Bowls Perfect for Breakfast & Dessert or Adding to Recipes**Dole**£6.21**4.5★132 rev](https://www.amazon.co.uk/dp/B0BX4BQ8VV) [5**Del Monte Fresh Fruit Apple Grape & Strawberry 95g**Del Monte**£1.56**4.2★191 rev](https://www.amazon.co.uk/dp/B0BMQNTR8M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Exotic Fruit Salad 240g**Morrisons**£2.68**113 rev1y ago](https://www.amazon.co.uk/dp/B0F5X8WYRX) [**by Amazon Fruit Salad (Strawberry Pineapple and Melon) 180g**by Amazon**£2.01**12 rev2y ago](https://www.amazon.co.uk/dp/B0CVMWP11H) [**by Amazon Fruit Salad (Melon Strawberries and Orange) 240g**by Amazon**£2.31**76 rev2y ago](https://www.amazon.co.uk/dp/B0CVMYLY23) [**Morrisons Melon & Grape 300g**Morrisons**£2.73**197 rev2y ago](https://www.amazon.co.uk/dp/B0CKZH4HVN) [**Dole Mixed Fruit In Juice With Cherry 3 x 4 Packs of Assorted Fruits Healthy Snack No Added Sugar Fruit Cocktail Bowls Perfect for Breakfast & Dessert or Adding to Recipes**Dole**£6.28**234 rev3y ago](https://www.amazon.co.uk/dp/B0C5JRQP8D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**by Amazon Fruit Salad (Strawberry Pineapple and Melon) 180g**by Amazon**£2.01**4.0★**▲ 62%**](https://www.amazon.co.uk/dp/B0CVMWP11H) [**Dole Tropical Fruit in Juice Fruit Pots 8 x 198g Assorted Fruits Healthy Snack No Added Sugar Fruit Cocktail Bowls Perfect for Breakfast & Dessert or Adding to Recipes**Dole**£7.40**4.6★**▲ 52%**](https://www.amazon.co.uk/dp/B0BP5292K4) [**Morrisons Melon & Grape 300g**Morrisons**£2.73**4.4★**▲ 38%**](https://www.amazon.co.uk/dp/B0CKZH4HVN) [**Morrisons Watermelon 300g**Morrisons**£2.71**4.4★**▲ 29%**](https://www.amazon.co.uk/dp/B01LVY7Y51) [**Dole Mixed Fruit In Peach Jelly 3 x 4 Packs of Assorted Fruits Healthy Snack No Added Sugar Fruit Cocktail Bowls Perfect for Breakfast & Dessert or Adding to Recipes**Dole**£5.43**4.4★**▲ 27%**](https://www.amazon.co.uk/dp/B0C5JPLJ1B)
**~~View all trending →~~**
## **What buyers say about fruit salad**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**23%
*“Good taste”*
**Quality-Overall**13%
*“Fantastic value for money quality product”*
**Value For Money**10%
*“Value for money”*
**Freshness**8%
*“Fresh and tasty”*
**Size-Overall**7%
*“They were just the right size”*
**Sweetness**6%
*“Great sweet treat”*
**Advertised Vs Actual Product**4%
*“It's what I ordered”*
**Flavor**3%
*“Wonderful flavour”*
**Ease Of Use**2%
*“Useful”*
**Health Benefits-Overall**2%
*“quite healthy too”*
### **What buyers complain about **
**Size-Overall**15%
*“didn't fit properly”*
**Quality-Overall**14%
*“Terrible product”*
**Taste-Overall**13%
*“Not as tasty as I was expecting”*
**Sweetness**4%
*“almost pure sugar”*
**Value For Money**4%
*“they are a bit expensive”*
**Strength**4%
*“A bit flimsy”*
**Hard Feel**3%
*“Its a hard no for me”*
**Moist/Dry**2%
*“Very dry”*
**Leak-Proof**2%
*“Not leak proof”*
**Sour**2%
*“sour tasting”*
### **Top return reasons **
**Size-Overall**83%
**Quality-Overall**3%
**Strength**3%
**Leak-Proof**1%
**Value For Money**1%
**Advertised Vs Actual Product**1%
**Functionality-Overall**1%
**Durability**1%
**Thin**1%
**Thickness**1%
## **Common questions**
- **Is fruit salad profitable to sell on Amazon United Kingdom?**
- The niche generates £74K/yr across 80 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the fruit salad niche?**
- 24 brands and 84 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in fruit salad?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Taste-Overall. The return rate is 0.1%.
- **When does demand for fruit salad peak?**
- Demand peaks in May–Jun–Jul–Aug–Sep; the busiest month runs 5.9× the quietest.
- **What does it cost to enter the fruit salad niche?**
- Listings span £0.67–£15.95; the average listing price is £4.25 (sweet spot $15–$100). The average incumbent carries 907 reviews — the moat a new listing must climb.
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